“innovation in the digital age – practical lessons from history to create the disruptive...
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“Innovation in the Digital Age”
Practical Lessons from History to Create the Disruptive Businesses of Tomorrow
Doug WarnerVice PresidentGlobal Head of Strategy & New Business IncubationHP, Inc. @dougwarner (Twitter); dougwarner (LinkedIn)
What I hope you can take away today…Learn, Be Entertained, Walk-away with a different perspective
History is really,really importantMany parallelsto today’s andtomorrow’sworld
History’s great inventorsProvide lessons and
insights for howto disrupt
Disruptiveinnovations
requires differenttools and approaches
(and often people)Property of Doug Warner
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Property of Doug Warner
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Property of Doug Warner
Humanity will change more in the next 15 years than in all of human history
What will the Future Look Like?Top 10 Headlines in 2030 ?
• >4 packages per week are delivered via flying drones to the avg. person in the U.S.
• Saudi Arabia harvests 100% of its fresh water from the atmosphere
• >30% of all cities in the U.S. are operating their electric utilities as micro grids
• 50% of global GDP growth will come from 440 cities in emerging markets, 420 of which you’ve never heard of
• 10% of all global financial transactions are conducted through Bitcoin-like crypto currencies
• Over 50% of 2015’s Fortune 500 companies have disappeared, ~50% of traditional colleges and U.S. malls have collapsed, and India has officially overtaken China as the world’s populous country
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Accelerated Innovation
We can never know the future, but understanding Megatrends can help point the way
Rapid Urbanization Hyper GlobalizationChanging Demographics
Megatrends are transformative, global forces that define the future world with their far-reaching impacts on businesses, societies, economies, cultures, and personal lives
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But… Mega-trends are not enough… History is important
“What is Past is Prologue”— William Shakespeare
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#1 Very Few Things are really NEW
#2 Perspective, Synthesis & Insights
#3 Creative Chaos (Nature is the model)
#4 Errors are Good / Foster Serendipity
#5 People / Culture & Processes
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The Printing PressConsidered one of the world’s
Top 3 Inventions of all time
Gutenberg (1440 AD)
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Moveable Type
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Wine PressMoveable Type
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Printing Press
Wine Press
Moveable Type
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Fine Print
Printing Press
Wine Press
Moveable Type
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Spectacles
Fine Print
Printing Press
Wine Press
Moveable Type
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Microscope Lenses
Spectacles
Fine Print
Printing Press
Wine Press
Moveable Type
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Microscope Lenses
Spectacles
Fine Print
Printing Press
Wine Press
Moveable Type
Telescope
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• Very Few Things are Really New
• Perspective, Synthesis & Insights
• Creative Chaos is a must
• Errors are Good; Serendipity
• People & Processes
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Infant Incubators & the Paris Zoo
Courtesy ofEitienne Stephane Tarnier (1881)
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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS
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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS
TURNIERINVENTS HUMANINCUBATOR
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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS
TURNIERINVENTS HUMANINCUBATOR
DECLINE INMORTALITY RATEOF PREMATUREINFANTS
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Bicycle
Courtesy ofBaron Karl von Drais (1863)
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Velocipedes
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Link chain
Velocipedes
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Safety Bicycle
Link Chain
Velocipedes
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Combustion Engine
Safety Bicycle
Link Chain
Velocipedes
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Differential Gears
Combustion Engine
Safety Bicycle
Link Chain
Velocipedes
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Motorcycle
Differential Gears
Combustion Engine
Safety Bicycle
Link Chain
Velocipedes
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Differential Gears
Combustion Engine
Safety Bicycle
Link Chain
Velocipedes
Motorcycle
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Penicillin — Errors are Good
Courtesy ofAlexander Fleming and the
contaminated petri dish (1863)Property of Doug Warner
PETRI DISHLEFT BY ANOPEN WINDOW
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PETRI DISHLEFT BY ANOPEN WINDOW
MOLDNOTICEDBY FLEMING
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PETRI DISHLEFT BY ANOPEN WINDOW
MOLDNOTICEDBY FLEMING
DISCOVERYOF PENICILLIN
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So What’s really disruptive vs. incremental?
Incremental InnovationBuilds on firm’s established knowledge, product or offers product line extensions
•Razor with 5 instead of 4 blades
• Faster / Cheaper Product
Disruptive InnovationDraws on different knowledge base, tech,or methods to deliver value in a unique way
• From a typewriter to a personal computer;
• From a graphics dept to a desktop printer
• From a landline to a cell phone,
• From taxi & car dispatches to Uber
• From Monitor Displays to Virtual Reality
#1 QUESTION: Is the idea about differentiating an existing product, a new product, a new model, or a new business?
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Some key thoughts on what’s required to drive disruptive innovation
CREATIVE CHAOS
RIGHT MIX OF PEOPLE
FRICTION
DETERMINATION & DRIVESPEED & AGILITY
STRATEGY & VALUE PROPProperty of Doug Warner
Thank YouPlease feel free to contact me
FOLLOW ME on Twitter @dougwarner
CONNECT WITH ME at https://www.linkedin.com/in/dougwarner39