innovation keynote slide deck - acdm conference

Human Dynamics and The Academy of Rock

Innovation Lessons from the Past, Present and Future


http://www.humdyn.co.uk/

http://www.academy-of-rock.co.uk/


Knowing me, Knowing you


Peter Cook

Chemist – 18 years in Pharmaceutical R&D

Academic – 18 years teaching MBA’s

Consultant and Author – 18 years in business




Part 1 – Innovation lessons from the Past and Present




Creativity and innovation unplugged

Creativity:

The thinking of novel ideas

Innovation:

The successful and sustainable implementation of novel ideas




Creativity:

Is about inspiration

Innovation:

Is about perspiraton





Not all creativity leads to innovation

• Da-Vinci invented the helicopter 300 years too early

• Betamax was superior to VHS

• ‘The better mousetrap’

• The Exubera delivery device




Creativity:

Is often disruptive

Innovation:

Turns disruption

into business as usual





Disruptive innovation and Punk Rock

Click to view



http://www.youtube.com/watch?v=EfLmFiXQAzw


Innovation lessons from Punk Rock

Don’t be a one hit wonder

Do keep it simple

Don’t be too disruptive

Do keep it short




The future ain’t what it used to be

Level Example Innovation type

1st generationTechno push

Hovercraft Radical

2nd generationMarket pull

Safety razor Radical

3rd generationCoupling

Sony Walkman Radical

4th generationIntegrated

Land Rover Discovery

Incremental

5th generationNetworking

Boeing 777 Incremental




Part 2 - Lessons from the Future




Of Mice and Elephants




Global jamming




Reliable innovation tools

SCAMPER W5 H

50 words




Recombinant DNA

S ubstituteC ombineA daptM agnify / MinifyP ut to other usesE liminate / ElaborateR everse



http://www.youtube.com/watch?v=iWl0YJN5Xf4

http://www.youtube.com/watch?v=Oit6AZ7jnCs&feature=related


Recombinant DNA

S ubstituteC ombineA daptM agnify / MinifyP ut to other usesE liminate / ElaborateR everse




Part 3 – Creative Swiping




GagaInnovation

Lady

and




GagaInnovation

Lady

and

Innovate within the familiar range of the consumer’s expectation for maximum early impact

Build on that for long-term sustainability

Ref : Vygotsky’s stages of proximal development




Deep Purple on innovat ion



http://www.academy-of-rock.co.uk/music-biz


D e e p P u r p l e o n i n n o v a t i o n

Innovation needs discipline and structure. People think that creativity is enough for innovation to take place, but it takes discipline and structure to execute an idea

Innovative teams require strong leadership. Deep Purple nearly imploded on many occasions due to creative tensions between the band members



http://www.academy-of-rock.co.uk/music-biz


Drowning in data




Swimming with info




The “F” Word




Lessons from Success and Failure

Size matters!

Sociology matters!

Data matters

Intuition matters more




Part 4 – Takeaways




Five Innovation LessonsInnovation requires perspiration as well as inspiration. Innovation is not finished once you have a flip chart of ideas from a brainstorm. Idea development and execution are more important than generationInnovation disrupts – Punk Rock offers us insights into what NOT to do as well as what to do in this respect. Keep it simple, and short for busy Generation Y peopleInnovation tools increase the speed and effectiveness of idea generation and development. A repertoire of reliable innovation tools is needed if you are to be skilled in the art and discipline

Innovators must learn to collaborate virtually and in real time with ‘mice’ and ‘elephants’. They can learn from Lady Gaga, Deep Purple in this respect. They must learn to manage difference and conflict

The 5 I’s : Innovation needs Insight and Information but it also needs Intuition and Imagination. Fender learned this lesson. Pfizer did not with Exubera to their massive cost




Further ReadingClick pix to view



http://www.guardian.co.uk/business/economics-blog/2013/feb/03/music-of-business-hmv-economy

http://www.thesundaytimes.co.uk/sto/public/Appointments/article1219271.ece

http://www.academy-of-rock.co.uk/readnow





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