innovation lab at vistage london
TRANSCRIPT
INNOVATION … Making your ideas happen better and faster
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
Anything is possible
Spectacles to Snap
Xiaomi, the new Apple
23andMe, you for $99
Udacity Nanodegrees
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
© Peter Fisk 2015More details in the new “Gamechangers” book +genius
2021
2016
Start from the future back
2010Pop 6.9BnGDP $63T
G7
2020Pop 7.7BnGDP $90T
E7
Human Technology
Global
Personal
Connectivity &Convergence
New Business Models
Circular Economy
Robotics and Intelligence
Big Dataand Clouds
Smart Cities &Creative Hubs
Reputation andPrivacy
CollaborativeConsumption
Social Change and New Tribes
Wellbeing andBiotech
Emerging markets
Urban Livingand Travel
AnytimeAnywhere
3D Printing &Smart Systems
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
SupportingMegatrends
Where are the biggest opportunities for growth?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
@geniusworkswww.theGeniusWorks.com
es
1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight
1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Rackuten Ichiba9. Trader Joe’s10. Zappos
1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova
1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi
1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars
1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla
1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri
1. Ashmei2. 1Atelier3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s
1. Aspiration2. Fidor3. First National4. Moven5. M-Pesa6. Robinhood7. Square8. TransferWise9. Umpqau10. Zidisha
1. Al Jazeera2. Buzzfeed3. Netflix4. Pledge Music5. Red Bull6. RiotGames7. Snap8. Ushahida9. ViceMedia10.WeChat
futureproduct futurefashion futurefood
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asia/Pacific brands
futuremedia
1. Ashoka2. AzuriTech3. Graal Bio4. IBM Watson5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator
1. Bitcoin2. Bhutan3. City FC4. The Elders5. FanDuel6. ParkRun7. Michelle Phen8. Planetary Res9. Udacity10. You
futureservice futurebrands
© Peter Fisk [email protected]
www.theGeniusWorks.com
futurestore
INNOVATION … “Gamechangers” shaking up every market
audacious
networked
intelligent
collaborative
Change
Whyenabling
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
© Peter Fisk 2015More details in the new “Gamechangers” book +genius
ConsumerBusiness
Thinking from the outside in
The elements of customer value
Reframe what you do
Renova
Why be 10% better?
+genius
When you could be 10x better?
Making connections
Making connections
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
© Peter Fisk 2013Gamechangers.pro
© Peter Fisk 2013Gamechangers.pro
+genius
Rocket’s Creative Beer
© Peter Fisk 2013Gamechangers.pro
+genius
Lululemon’s Yoga Beer
© Peter Fisk 2013Gamechangers.pro
New Zealand’s Moa Beer
© Peter Fisk 2013Gamechangers.pro
+genius
Beer 52 by Subscription
© Peter Fisk 2013Gamechangers.pro
INNOVATION … How could you ”change your game”?
© GeniusWorks [email protected]
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
Businessmodel
FinanceNetworking
2. Networkingenterprise’s structure/value chain
1. Business modelhow the enterprise makes money
Channel
DeliveryBrand Customer
experience
10. Customer experience how you create an overall experience for customers
9. Brandhow you express your offering’s benefit to customers
Coreprocess
ProcessEnablingprocess
3. Enabling processassembled capabilities
4. Core processproprietary processes that add value
6. Product systemextended system that surrounds an offering
Productperformance
OfferingProductsystem
Service
7. Servicehow you service your customers
5. Product performancebasic features, performance and functionality
8. Channelhow you connect your offerings to your customers
10 types of innovation
100 types of innovation
Volume of innovation effortsLast 10 years
Businessmodel
FinanceNetworking Channel
DeliveryBrand Customer
experienceCoreprocess
ProcessEnablingprocess
Productperformance
OfferingProductsystem
Service
Most common innovation
Businessmodel
FinanceNetworking Channel
DeliveryBrand Customer
experienceCoreprocess
ProcessEnablingprocess
Productperformance
OfferingProductsystem
Service
Cumulative value creationLast 10 years
Most effective innovation
Amazon Dash
+genius
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
GAMECHANGERS: THE CUSTOMER VALUE PROPOSITION
1 32 4
Nespresso
Nespresso
Tesla Motors
Donutselling
Low priced core than sell
extrasRyanairSAP
Affiliateselling
Helping others to sell productsAmazonPinterest
Auctionplatform
Selling other products to highest bidEbayElance
Bartergoods
Exchange goods, no money
Pay/TweetBarterbook
Cash advanceCustomer
pays before goods made
DellGroupon
Cross selling
Sell adjacent products to sell moreTchiboShell
Crowd funding
Financed by fans as first consumersPebbleBrainpool
Crowd sourcingIdeas from
customers for reward
ThreadlessP&G
DigitalFormats
Turning physical into digital goodsNetflixDropbox
Directselling
Brand sold direct to customerFirstDirectAussieFarm
sellingCustomer buys more
than productHarley Dav
Red Bull
Flat rate pricing
Single fee or subscrip. for unlimited useNetflixSandals
FractionalOwnership
Customers each own sharesNetjetsHomebuy
Franchise brand
Licensing format for a fee and %Spar
Lufthansa
FreemiumpaymentFree basic
then charge for premiumSkypeSpotify
Guarantee avaiiableAvailability
becomes key promiseNetjetsHilti
Guaranteereplace
Builds trust in quality and loyalty
TimberlandTumi
revenueAlternative sources, egadvertisingGoogleMetro
Ingredientbranding
Branded part other brand proposition GoretexIntel
Integrated supplyEfficiency through
supplychainZara
ExxonMobil
BrandCuratorBringing
together best brandsFab
Pos.Luxury
FunctionalspecialistAdding one
expert step to othersPayPalTrust-e
DataLeverage Reselling
aggregated customer dataFacebook23andMe
License brandLicense
brand, patent or other IPREd HardyARM
UniqueFormatLock-in to compatible formatsHP
iTunes
Long tail range
Offer huge range to many
nichesAmazoniTunes
MassCustomise
Make it personal for each person
DellBMW
NoFrills
Simple and minimal spec at lower costSouthwestAccor
Open SourceMake IP
available to everyoneAndroidTesla
Solution Integrator
Connecting all sources and partners Li &
FungAccenture
Pay per use
Payment metered by use or timeZipcars
Azuri Tech
Pay what you wantCustomer
choose the price
RadioheadPanera
Shareduse
Customers buy same productAirbnb
RelayRides
Peer to Peer
Customers buy from customersCraigslistZopa
Resultsbased
Price based on agreed outcomes
Rolls RoyceXerox
Razor and Blade
Low price core, high price refillsGillette
Nespresso
Rent don’t buy
Time based fee for period
of useXeroxRegus
RevenuesharingShare with
others to inccustom baseAA/BA
App Store
ReverseInnovateSell simple products in mainstreamHaier
OneLaptop
One forOne
Charge the rich to fund
the poorToms
Narayana
Self service
Customers do more
themselvesIKEA
McDonalds
Quality assuranceCertification and trusted endorsement
ISOVerisign
Multilevel marketingPyramid of customer selling
TupperwareAvon
Subscribe to it
Customer pays regular
feeTime
DollarShave
Bottom of pyramid
Tailor offer to less wealthy customersTata NanoWalmart
Trash to cash
Turn waster into new productsBraskomEkocycle
Dynamic pricing
Prices changes by demandPricelineWallSt Bar
Co-createDesign
Customers are co-
designers of productsThreadless
Local Motors
WhitelabelMake
products for another brand
CottMcBride
Doing good
Benefits society or environmentOxfamEcotricity
Experience
Advertising
©GeniusWorks2015 www.theGeniusWorks.com
INNOVATION … 50 new business models to adapt and apply
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target (segments of) customers (or users), and what matters most to them?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
© GeniusWorks 2015 www.theGeniusWorks.com
INNOVATION … The Business Model Canvas
Li and Fung
© Peter Fisk 2015More details in the new “Gamechangers” book
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
7. Exponential impact
Simple is often better
INNOVATION … Accelerating ideas into action
Idea
Create
Improve
Pivot
+genius
INNOVATION … Making your ideas happen better and faster
© GeniusWorks [email protected]
ß
ß
ß
ßß
Future back
Focus on growth
Create disruption
Define proposition
Make it happen
ß
ßß
ß
ß
Deep dive
Reframe purpose
Make connections
Redefine business
Accelerate action
Creativity is about“opening up”
to explore new ideasand possibilities
Innovation is about“closing down”
to make the best ideashappen profitably
Page 16
Visi
on 3
Visi
on 2
Visi
on 1
Deliv
erab
les
3
Deliv
erab
les
2
Deliv
erab
les
1
Resu
lts 3
Resu
lts 2
Resu
lts 1
Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core
What products and services do we bring together for our customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target segments of customers and users?
Which types of distribution channels will we use to reach customers?
What kind of relationship do customers seek with us, and each other?
Who are the external partners to help us create and deliver the offerings?
What distinctive assets do we have to use in existing or new ways?
What benefits do we enable our customers to achieve?
What are the main internal activities to create and deliver the offerings?
What are the main sources of revenue, and which could be largest?
How, when and how often will we charge customers?
What are the most significant ongoing costs to create and deliver the offerings?
How much do we need to spend before we start earning?
Proposition
ResourcesWhat are the main internal resources to create and deliver the offerings?
Assets
Products & Services
What brand do we use? What are the key messages, and how do we engage customers?
Customer BrandJobsGains
Pains
What benefits does the customer expect or desire, both rational and emotional?
What are the negatives in their current experience, bothRational and emotional?
What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators
How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations?
Pain relievers
Products and services
How do the products and services remove the negatives,eg save time and effort, make them fee better, remove negative impacts, or fears?
What are all the product and service components that enable the customer to achieve their job?
2021Where are the relevanthigh growth markets?
2018
2016
Who are the relevant high growth customers?
What are the relevanthigh growth categories?
What are the relevant high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
Artist, botanist, sculptor, anatomist,poet, musician, fool, scientist, designer, engineer …
Leonardo da Vinci
“Curiosita” ... to be curious and observant
Leonardo da Vinci“Connesionz” ... to see the
bigger picture“Senasazione” ... to sense
and describe
“Sfumato” ... to resolve the paradox
“Arte Scienza” ... to balance and combine
“Dimostragone” ... to try new things
+genius
Are you ready to change your game?
Acting with speed and agility
Connecting ideas and people
Passion to make life better
Having an audacious attitude
Shaping your own vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014Gamechangers.pro
Acting with speed and agility
Connecting ideas and people
Passion to make life better
Having an audacious attitude
Shaping your own vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014Gamechangers.pro
+genius
IdeasInsightExploreStretchFocus
EvolveDeliver LaunchDefineDevelop EvaluateShape FuseCreateFrame
EvolveDeliver LaunchDefineDevelop
Outputs include:1. Opportunity maps2. Future scenarios3. Parallel worlds4. Customer insights5. Ideas generation
Outputs include:1. Context framing2. Disruptive creation3. Idea fusion4. Evolutionary design5. Concept evaluation
Outputs include:1. Accelerated delivery2. Value propositions3. High impact entry4. Delivery horizons5. Managing the vortex
VisionCanvas
StrategyCanvas
GrowthCanvas
DisruptionCanvas
BrandCanvas
EngagementCanvas
PropositionCanvas
RelationshipCanvas
InsightsCanvas
Co-creationCanvas
InnovationCanvas
BusinessCanvas
LeadershipCanvas
SustainabilityCanvas
CultureCanvas
PerformanceCanvas
FUTU
RE
LAB
BR
AN
D L
AB
CR
EATIVE LAB
PERFO
RM
AN
CE LA
B
+genius
+genius
Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success.
Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and YapiKredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015.
His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century.
Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z.
Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer.
Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant.
Email: [email protected]
Phone: +44 7834483830
Twitter: @geniusworks
Website: theGeniusWorks.com
77
Peter Fisk
