innovation on demand -...

Innovation on DemandHow to Generate Powerful Ideas Faster

Victor FeyThe TRIZ Group, LLC

Innovation Goals

New features

=Value Benefits

Costs

Improved performance

Lower expenditures

Fewer harmful effects

© The TRIZ Group, LLC

CONFIDENTIAL @ The TRIZ Group, LLC

Increasing Value

Benefits

Costs

Conventional way



Increasing Value

Benefits

Costs

Innovative way


The Challenge of Innovation

• Delivering higher value requires innovation.

• However, innovation is risky and costly, for it involves trial-and-error.


Present Solution

Developing Innovations by Hunch!

Breakthrough

?

?

?


The Need

• We need an innovation methodology that enables a systematic and fast development of highly competitive innovations.

• TRIZ is such a methodology.


What is TRIZ


• Russian acronym for the Theory of Inventive Problem Solving

• System of scientific methods for development of breakthrough technologies and products

• Developed by Genrikh Altshullerand his school in Russia over the past 50 years

• Migration to the West began in mid-90’s

• Now used by many companies worldwide.

Historical Background



Who Uses TRIZ

•The best product introduction ever• $200M sales in the fist year alone

• 767 air-to-air refueling tanker sold to Japan and Italy• Customers preferred TRIZ-inspired solutions

• $1.5B contract

• First use – 2003• 2008: $200M savings in manufacturing costs

• Declares: “TRIZ is Intel's innovation platform of the 21st century.”

• 2000: TRIZ implementation starts• 2005: Samsung credits TRIZ for helping to top Sony

• Over $2B added to the bottom line


http://images.google.com/imgres?imgurl=http://www.trendco-vick.com/images/customers/p&g.jpg&imgrefurl=http://www.trendco-vick.com/customers.asp&h=150&w=298&sz=36&hl=en&start=1&tbnid=ezGFvtlD8VnVlM:&tbnh=58&tbnw=116&prev=/images?q=P&G&svnum=10&hl=en&lr=&rls=GGLD,GGLD:2005-20,GGLD:en&sa=N

http://images.google.com/imgres?imgurl=http://www.cs.bgu.ac.il/%7Efrankel/MultiCore08/intel-logo.jpg&imgrefurl=http://www.cs.bgu.ac.il/%7Efrankel/MultiCore08/index.html&usg=__oAqcggg4LXCI0IV2saEtRm-Nrr4=&h=793&w=1201&sz=65&hl=en&start=1&sig2=j-J8P7sj6j8XL3szGv9z3w&um=1&itbs=1&tbnid=_oHQ4mUT4HCqAM:&tbnh=99&tbnw=150&prev=/images?q=intel+logo&um=1&hl=en&sa=X&rlz=1W1DMUS_en&tbs=isch:1&ei=eQi8S6CsI-KwnAeSpbWDBg

http://images.google.com/imgres?imgurl=http://www.intel.com/products/i/products/core2quad.jpg&imgrefurl=http://www.greentechnolog.com/industry/intel/&usg=__nFidLY6F5G_Lv1gIUNmsfbsGPJI=&h=400&w=572&sz=34&hl=en&start=4&sig2=2SFihfuaT_EvdugKfTByTw&um=1&itbs=1&tbnid=RkwdgdEJxMVPAM:&tbnh=94&tbnw=134&prev=/images?q=intel+chip&um=1&hl=en&rlz=1W1DMUS_en&tbs=isch:1&ei=mgi8S9_iGYu1nAeplNWhBg

Numerous Publications in Many Languages


Key Concepts and Findings

Systems evolve along universal vectors (lines of evolution)

Breakthrough innovations resolve conflicts (compromise-free)

Universal principles for conflict resolution


What TRIZ Does


Present Solution

Eliminating Random Search

Next breakthrough

TRIZ


Resolving Conflicts

Conventional way

Requirement A

Requirement B


http://images.google.com/imgres?imgurl=http://image3.birthdaycards.com/dbc/i/c/shs_sadSmileyArt1.jpg&imgrefurl=http://www.birthdaycards.com/bc/birthday_cards/card_15039_1255.html&h=366&w=549&sz=21&hl=en&start=2&tbnid=M9512gHPejU-_M:&tbnh=86&tbnw=130&prev=/images?q=%22sad+smiley%22&svnum=10&hl=en&lr=&rls=GGLD,GGLD:2005-20,GGLD:en

http://www.inidia.de/smiley_puretec.gif


Examples of Conflicts

Part

HeavyMust be Increase StrengthTo

Light Must be Reduce WeightTo

Class

Large Must be Reach Many StudentsTo

SmallMust be Focus on Individual Students’ NeedsTo


Resolving Conflicts

Requirement A

Requirement B

Conventional way







Typical Innovation Thinking is Inefficient

Problem

Idea Idea

Idea

Idea

Idea Idea

Idea

Idea

Idea

Idea

Idea

Concept Selection

Idea

Idea

Idea

Idea Idea

Idea Idea

Idea

Idea

Idea



TRIZ Innovative Thinking

ProblemIdea

Idea

Idea

Concept Selection

Idea

Idea

Idea

Idea

Idea


Areas of application


How TRIZ Concept Generation Works


Your Problem is Hardly Unique

• The idea of universal principles of innovation implies:

– Problems are repeated across industries

– Typical problems have similar solutions

– Somebody – perhaps in another industry – has already solved your problem (or one very similar to it)

– Use TRIZ to identify that solution and adapt it to your problem.


TRIZ Approach

Translate‘unique’ innovation

problems into typical models

Apply TRIZ solution rules to typical

models



Similar to Mathematical Problem Solving

Problem Jump Solution



Mathematical Problem-Solving

Problem Math Model (equation)

Identifying Equation

Type

Applying the FormulaSolution



Example

The husband is 3 years older than his wife. The product of their ages is 1404. How old are they?

H(H-3) = 1404Or,

H2 – 3H – 1404 = 0

ax + b = 0ax2 + bx + c = 0

ax3 + bx2 + cx + d = 0

X1 (H)= 39X2 (W) = 36

aacbb

x2

42 �r�

Word Problem Equation (model)

Identifying Equation Type

Applying the FormulaSolution



Problem Jump Solution

TRIZ Concept Generation Flow



TRIZ Concept Generation Flow

Problem TRIZ ModelIdentifying

TRIZ Model Type

Applying the Right TRIZ

ToolSolution


Some (Practical) Theory


Function

A BAction

Function

• A function is an intended action of one part onto another part.


Examples of Functions

Mirror LightReflects

Function: To reflect light

Cup LiquidHolds

Function: To hold liquid


Complex Functions

A B CAction1 Action2

Function 1

Function 2

Gas Piston Shaftmoves moves

Function 1: To move piston

Function 2: To move shaft


Function Model of a Power Toothbrush

Battery

Handle

Function BActuator Bristles

Plaque

Paste WaterHand

Gums

holds

holds

powers

vibrates

removes

massage

dilutes

loosens

Switchcontrols

controls


Action Categories

• Useful

• Harmful X


System Conflicts

Useful changes in one part of a system make another part inadequate

B

AIm

prov

emen

t


System Conflict Diagrams• Graphs indicating useful and harmful interactions

between parts.

A BX

A

B

CX


Your System Conflict is Hardly Unique

• System conflicts are repeated across industries

– Typical system conflicts have similar solutions

– Somebody – perhaps in another industry – has already solved your system conflicts (or one very similar to it)

– Use TRIZ to identify that solution and adapt it to your system conflict.


Some Typical System Conflict Diagrams

A B

X

A BX

A B

X

A

B

C

X

A

B

CX


Examples of Typical System Conflict Diagrams


Resolving System Conflicts

• To resolve a system conflict means to retain or improve the useful action and to eliminate the harmful one.

• There are dozens of rules available in TRIZ for resolving system conflicts without compromise.

• We will consider just one rule.


Not All Functions Are Equal

Functions

Primary Auxiliary

Any system (product, process) performs at least one Primary Function


Example

Primary

Auxiliary

Auxiliary

Auxiliary

Auxiliary


Rule: Eliminate Auxiliary Part

If a conflict involves an

auxiliary partthen

The auxiliarypart is

removed and

Its useful function is

delegated to another part


Eliminating the Auxiliary Part

A

B

C

Auxiliary

Primary

Harmful


Reassigning the Useful Function

A

B

A

B

Other resource

OR

A

B

OR


Building System Conflict Diagrams

Specify the system

Identify major parts

Identify actions

performed by these parts

Rank these actions as useful and

harmful

Identify primary and

auxiliary functions

(parts)


Building a System Conflict Diagram1. Specify the system:

• The test chamber and the vibratory table

2. Identify major system parts


Building a System Conflict Diagram3. Identify actions performed by these parts


Building a System Conflict Diagram4. Rank these action as useful and harmful


ACID SPECI-MEN

VIBRAT.TABLE

WALLGLASS

VIBRATES

HOLDS

X BREAKS

ETCHES

CONTAINS

VIBRATES

VIBRATES

VIBRATES

CONTAINS

Primary

Auxiliary

Auxiliary

Building a System Conflict Diagram5. Identify primary and auxiliary functions and parts


Eliminating Auxiliary Parts

Specimen

Acid

Vibratory table

ACID SPECI-MEN

VIBRAT.TABLE

WALLGLASS

VIBRATES

HOLDS

X BREAKS

ETCHES

CONTAINS

VIBRATES

VIBRATES

VIBRATES

CONTAINS


Reassigning the Useful Actions

ACID SPECI-MEN

VIBRAT.TABLE

WALLGLASS

VIBRATES

ETCHES

CONTAINS

Specimen

Acid

Ideal solution:Specimen-chamber

-


Exercise: Umbilical Cord Problem

• The robot performs complex manipulations with delicate parts in a clean room. It is energized by vacuum and compressed air lines and has several sensors. Rubbing between the tubes and wires produces fine particles that can contaminate the room. A corrugated plastic hose encases all the tubes and wires thus preventing the contamination. The hose often ruptures due to fatigue associated with large amplitude, high-speed link motions. This allows the wear particles to escape into the environment


The Power of a System of Many

• We just considered the application of one TRIZ tools.

• Imagine a system of dozens of tools, and rules on when and how to use these tools.

Benefits of TRIZ

Cutting the Lead Time: Days, not Years

Time

Target

Target

Time

Conventional approach

TRIZ approach

max

max

No Compromises

Requirement A

Requirement B

Conventional way





Enhanced Creativity

• Main “dividends” from the TRIZ training:– Development of a structured, systemic thinking– Ability to control one’s thought process– Ability to easily break psychological inertia– Ability to perform unusual mental operations

• By and large, these qualities foster effectiveanalysis and problem solving skills of complexchallenges.

ThanN you!

[email protected]

248-538-0136

Victor Fey, TRIZ Master and a close associate of Genrikh Altshuller, the founder of TRIZ. Victor Fey has over 35 years’experience in TRIZ research, training and application. Since The TRIZ Group’s inception in 1995, Victor has collected morethan two decades of consulting experience serving the Global 1000. In this project management capacity Victor’s work hasranged the gamut from teaching, coaching and consulting, to facilitating and leading cross-functional teams in deliveringcritical breakthrough product and technology solutions. Only at Hyundai-Kai Motors, his consulting effort resulted inobtaining over 100 patents with an estimated ROI of $100 million. From 1997 through 2014, he was an Adjunct Professor atWayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subjectat MIT, Stevens Institute of Technology, Chalmers University, Technion, and others. He is a co-founder of the AltshullerInstitute for TRIZ Studies and Chairman of its Education Committee. He also chairs the Committee for TRIZ Development ofthe International TRIZ Association’s R&D Council. His books include Effective Innovation: The Development of WinningTechnologies, published by ASME Press in 2004 (co-authored with Don Clausing of MIT), and Innovation on Demand: NewProduct Development Using TRIZ, released by Cambridge University Press in 2005 (penned with Eugene Rivin of WayneState).

mailto:[email protected]

http://www.trizgroup.com/

innovation on demand -...

Documents