innovation-showcase-perfectprice · 2019-10-09 · 2018: 44% of travel is digital air hotel rail...
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#ATPCOelevate#ATPCOelevate 1
ALEX SHARTSIS
2019INNOVATION SHOWCASE
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How pricing worked in 1995
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1995: Alaska Airlines launches internet booking
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2018: 44% of travel is digital
Air
Hotel
Rail
Other
Car Rental
$ 586 billion
$ 531 billion
$ 157 billion
$ 82 billion
$ 49 billionOnline Transactions,
Travel Industry
4x higher share of online transactions than any other industry
Sources: Phocuswright, Euromonitor
44%
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How pricing works in 2018
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New innovators embraced new technology
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Perfect Price
● AI-powered microsegmentsSupervised machine learning incorporates 12 distinct models, from clustering to reinforcement learning
● Real time data for actionsDemand signals from events to changes in your own booking behaviors
● Intuitive SaaS interfaceEffortless visibility into projections and competitors, simplifying operational challenges
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“Perfect Price is uniquely positioned with its approach and algorithms to help companies do better pricing and really take advantage of their data.”
– Robert PhillipsDirector of Pricing Research, AmazonFormer Head of Pricing, Uber
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Growing Pricing Complexity
● Ancillary pricing will soon be complex● Dynamic Bundling increases that complexity exponentially
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Perfect Price’s direct revenue impactMicrosegment adjusted prices led to 3.7x increase in revenue
July Aug Sep
$1025 $1162
$3891
$800R
even
ue
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Creating a solution in partnership with ATPCO
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#ATPCOelevate