innovation strategy: from idea to product,€¦ · from idea to product, leveraging university...
TRANSCRIPT
![Page 1: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/1.jpg)
Gloria Negrete, Director of Strategy and PlanningOffice of Innovation and Commercialization, Research Affairs
Innovation Strategy: From Idea to Product,
Leveraging University Innovation Ecosystems
![Page 2: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/2.jpg)
Disruptive Economy
![Page 3: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/3.jpg)
Ubervs. taxis
• Uber delivered its one-billionth ride 5.5 years after launching• Uber covers 75 percent of the US population
Airbnbvs. motels
• Airbnb lists properties in 97 percent of the world’s countries and has over 2 million listings
• Top 40 Airbnb hosts in New York each grossed $400K over 3 years
Vulnerable Markets
![Page 4: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/4.jpg)
University Case Study: UC San Diego
![Page 5: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/5.jpg)
#1 Public Institution for industry-funded research#1 Public Institution for positive social impact#4 Institution for startup creation#7 Institution for R&D expenditures#7 For patents issued#15 For licenses issued
37,000 jobs attributable to UC San Diego-related companies
UC San Diego Innovation by the Numbers
Innovation.ucsd.edu
![Page 6: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/6.jpg)
Evolution of Commercialization at UC San Diego
Short-Term Transactional Approach
Long-Term and Sustainable Productive Relationships
![Page 7: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/7.jpg)
Process Map
![Page 8: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/8.jpg)
Students and
Faculty
Innovation & Entrepreneurship
UC San Diego
JSOEIGE
GordonGEM
Agile CentersCAP
OICCampus Support
BasementCommercialization
RadyIGE
MyStartupXXStartR
Veteran VenturesSocial Innovation SIO
CAPBlueTech
Development &Advancement
Health SciencesMEET
CAIBlue-Linc
GEM
SkaggsDrug Pipeline
IncubatorsCal Shaman
Alumni
Ashoka USocial Innovation
Fund
E-Challenge
Student Services
Career Center
Student Resource Centers
Foundation
VeteranResource Centers
Chancellor
Office of ResearchAffairs
Industry
Support OrgsConnectBiocom
CleantechSDVG
MaritimeMentor/Advisors
Investors
Government
Entrepreneurs-in-Residence
![Page 9: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/9.jpg)
Designing Innovation: Spaces and Programming
![Page 10: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/10.jpg)
Advance multiple compounds to an IND-ready stage in a collaborative, cost-effective, and efficient manner.
Industry CollaborationUC San Diego + Deerfield Collaboration
Innovation.ucsd.edu
![Page 11: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/11.jpg)
• Remove barriers to Tech Transfer• Streamline and simplify agreements• Remove barriers for startup
companies5% Equity License
Unique approaches to sponsored researchEnables upfront license for future intellectual propertyReduces timeline and risk
UC San Diego Innovation Programs
Open Flow InnovationInnovation Zones: Removing Risk from Industry Partnerships
Innovation.ucsd.edu
![Page 12: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/12.jpg)
Intellectual Property Portfolio
ucsd.resoluteinnovation.com
![Page 13: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/13.jpg)
Doubled Output in 4 Years
2014 2015 2016 2017 2018 % Increase
Licensed Startups 15 19 19* 22 31 106%
Student Startups 18 11 24 20 30+ 67%
Licenses 68 75 101 98 121 78%
Industry Funding ($M) - 105 134 154 198 90%
Students Served 1500+ 2500+
![Page 14: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/14.jpg)
Leveraging University Innovation Ecosystems
![Page 15: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/15.jpg)
From Idea to ProductInside the TechnologyTransfer Lifecycle
Source: AUTM 2017
![Page 16: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/16.jpg)
Between 1995 to 2015 University TTO Contributed up to…
![Page 17: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/17.jpg)
Database Search
![Page 18: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/18.jpg)
Strategy:Lean Model Approach
![Page 19: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/19.jpg)
Opportunities
• Inventors • Specialized expertise• Research• Resources
Barriers
• Direct bridges and connections • Communication channel to R&D• Immature technology• Limited capital
![Page 20: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/20.jpg)
Building Your Strategy
Key Partners Key Resources
Key Activities Channels
![Page 21: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/21.jpg)
Overcoming Barriers
• Service offering to build relationship• Create / support competitions• Lead a workshop or lecture seminar• Mentor students on campus• Grow brand awareness• Form partnerships
Tactics
![Page 22: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/22.jpg)
ValueProposition
Building Your Strategy
Know Your Audience
![Page 23: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/23.jpg)
University of California: Regional Snapshot
![Page 24: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/24.jpg)
![Page 25: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/25.jpg)
![Page 26: Innovation Strategy: From Idea to Product,€¦ · From Idea to Product, Leveraging University Innovation Ecosystems. Disruptive Economy. Uber. vs. taxis • Uber delivered its one-](https://reader033.vdocument.in/reader033/viewer/2022060512/5f2a77e3004265473d5c9eaf/html5/thumbnails/26.jpg)
Thank you!