innovation. tastes. trends. - gulfood.com · innovation. tastes. trends. 18 - 22 february 2018...

INNOVATION.

TASTES.

TRENDS.

www.gulfood.com

18 - 22 February 2018Dubai World Trade Centre

MARKETING & PUBLICITY GUIDE

ORGANISED BY

Table of contents

TIP 1: INVITE YOUR MOST IMPORTANT CUSTOMERS

1. Complimentary Trade Tickets/Promo Codes Page 7

TIP 2: MARKET YOUR PRESENCE AT THE EVENT

2. E-Marketing Activities Page 8

3. Gulfood Logo Page 9

4. Trade Magazines & Media Page 9

5. PR & Editorials Page 11

6. Press Conference Page 13

7. Sponsorship Opportunities Page 13

8. Enhanced Internet Listing Page 13

9. Official Show Preview Editorial & Advertising Page 14

TIP 3: MAKE THE MOST OUT OF YOUR ONSITE PRESENCE

10. Catalogue Entry Page 14

11. Gulfood Innovation Awards Page 15

12. Discover Zone – New Products Entry Page 17

13. Halal World Food Listing Page 17

14. Gulfood Mobile Application Page 18

15. Media Centre Page 18

16. Catalogue Advertising Page 19

17. Show Daily Advertising Page 19

TIP 4: USEFUL INFORMATION

18. Visitor Registration 0

19. Official Travel Agent Page 20

20. Features & Event Highlights Page 21

Gulfood 2018 – Marketing & Publicity Guide Page 2 of 21

Know your Marketing team Gulsum Arslan

Director Marketing & Strategy

+971 (0) 4 308 6697

[email protected]

Fernanda Porto

Senior Marketing Manager

+971 (0) 4 308 6096

[email protected]

Lucy Keenan

Marketing Manager

+971 (0) 4 308 6607

[email protected]

Jessica Joanna

Marketing Manager

+971 (0) 4 308 6039

[email protected]

Sofia Khan

Marketing Manager

+971 (0) 4 308 6451

[email protected]

Juhi Jessani

Marketing Coordinator

+971 (0) 4 308 6284

[email protected]

Sumayyah Rahim

Marketing Coordinator

+971 (0) 4 308 6058

[email protected]

Marketing ‘Must-do’ list

Item and action

Page No

Deadline

Complimentary trade tickets/promo codes

Distribute these to your clients and partners.

Encourage them to register online before the

Page 7

12 February 2018


expiry date.

Show catalogue entry

Connect to www.gulfood.com/ezone. Use

the login and password provided by the

Gulfood Team or contact your pavilion

organiser.

Page 14

18 January 2018

PLEASE COMPLETE ALL

ENTRIES BY THIS DATE

FOR YOUR PROFILE TO BE

INCLUDED IN THE

PRINTED SHOW

CATALOGUE. THIS

DEADLINE IS NOT

EXTENDABLE.

Your company listing on Gulfood website.

Make sure you complete the following

elements:

Company profile

Company logo

Product categories

Brands showcased

Product pictures

Videos




organiser.

Page 13

ASAP. As soon as you

receive your username and

password to get maximum

visibility before the show.

Press releases

Send to [email protected]

Upload through www.gulfood.com/ezone.

For Enhanced Internet Listing only,

Use the username and password provided to

you.

Page 11

ASAP. Each time you

publish a press release.


Refer to Form 5B in the Exhibitor Manual.

Sponsorship opportunities

Email [email protected] for more

information

Page 13

ASAP. Limited number of

opportunities available

Publish the web banner ‘Visit our stand’ on

your e-marketing collateral and email

signature

Available at www.gulfood.com/ezone




organiser.

Page 9

ASAP. As soon as you

receive your username and

password and the material

becomes available for

download.

Your product launches and onsite activities

Let us know your onsite product launches and

activities which are worth mentioning in our

programme for visitors and media.

Page

9 & 11

ASAP. As soon as you have

finalised your programme

Gulfood Innovation Awards

Enter your products for the Awards if you meet

the eligibility criteria.

Check your E-Zone.

Page 15

18 January 2018

Discover Zone – New Products Entry

Enlist any new and innovative product to be

showcased at this dedicated feature area.

Page 15

15 January 2018

mailto:[email protected]

http://www.gulfood.com/ezone

http://www.gulfood.com/ezone


Refer to Form 34 in the Exhibitor Manual.

Halal World Food Listing (if applicable)

Select “Yes’ or “No” to be included in the Halal

listing and if you select “Yes” make sure you

upload your certificate.

Check your E-Zone.

Page 17

18 January 2018

PLEASE COMPLETE ALL

ENTRIES BY THIS DATE

FOR YOUR COMPANY TO

APPEAR IN THE HALAL

LISTINGS. THIS DEADLINE

IS NOT EXTENDABLE.

Catalogue Advertising

Contact Fiona Pereira:

Mobile : +971 50 207 5147

Email: [email protected]

Refer to Form 5D in the Exhibitor Manual

Page 19

30 January 2018

Show Preview Advertising


Mobile : +971 50 207 5147


Refer to Form 5E in the Exhibitor Manual

Page 14

15 January 2018

Show Daily Advertising


Mobile : +971 50 207 5147


Refer to Form 5F in the Exhibitor Manual

Page 19

12 February 2018


GULFOOD. BIG ON... TASTES.

TRENDS. TRADE.

Working together to create the greatest event

Congratulations on your decision to exhibit at the world’s biggest annual food & beverage

event.

Booking your stand is just the start – setting aside some time to plan and implement a

comprehensive Marketing and PR plan will both maximise your return on investment and

enhance your experience at the show.

This marketing and publicity guide outlines the opportunities available to ensure you see

the buyers you most want to see at the event.

Plan your marketing and PR activities

Communicate about your participation at this market-leading event.

Raise the profile of your brand and increase visitor footfall to your stand.

Achieve extra exposure for product launches or demonstrations.

Ensure your press conference or special event is included in the show event calendar

distributed to both visitors and media at the event.

Increase your customer database and drive traffic to your website.

Celebrate your success at the show.

The Gulfood Marketing & PR campaign is already well under way to support the event,

ensuring as many business professionals as possible get to hear about the show.

Now is your turn to make noise about YOUR participation at the show!

TIP 1: INVITE YOUR MOST IMPORTANT CUSTOMERS


1. COMPLIMENTARY TRADE TICKETS/PROMO CODES

Send out complimentary trade tickets/promo codes to your key clients.

You will receive complimentary trade tickets /promo codes for mailing to your key clients

and prospects in the beginning of January 2018.

SOME TERMS & CONDITIONS ON THE USE OF PROMO CODES:

The allocated number of invites/promo codes you will receive depends on the size of

your stand. Please do request additional amounts if you require more invitations (subject

to organiser’s approval and allotment limitations).

Each trade invitation/promo code is worth AED 400 yet entitles the holder to 100% free

registration and entry.

It is up to you how you would like to distribute promo codes to your clients once you

have received them from the organiser.

There is one promo code for each registration and the same promo code cannot be used

by more than one person registering.

Each person registering will need to use a unique e-mail address.

Your clients can only register online with the unique code mentioned on their invitation

before its specified deadline which is 12 February 2018.

The complimentary trade invitations/promo codes cannot be exchanged onsite.

MORE BENEFITS FOR REGISTERING ONLINE!

By registering online, your clients will benefit from fast-track entry to the show as well as

access to Gulfood Connexions, the online business matchmaking programme of Gulfood.

Here are some important ways for you to make the most of your complimentary

invitations:

Send a direct mailer with a personalised letter to your key clients.

Distribute invitations to key people at industry events you are attending.

Include an invitation with product deliveries or agents meetings with key clients.

Include an invitation in your company newsletter.

Use a complimentary invitation as a gift in any competitions you are running.

LOOK FOR NEW

ADDITIONS & UPDATES


Remember… if you don’t invite your key clients, your competitors will!

To request any additional complimentary trade tickets/promo codes (subject to

organiser’s approval and allotment limitations):

Contact [email protected]

Deadline 12 February 2018 (all registrations with promo codes will need to be done by

this date)

TIP 2: MARKET YOUR PRESENCE AT THE EVENT

2. E-MARKETING ACTIVITIES

SEND E-MAIL CAMPAIGNS TO YOUR DATABASE

Make sure you use your valuable email data to remind your customers that you will be at the

event.

E-mail marketing is a quick and cost effective marketing tool and you may even want to

consider purchasing additional data lists.

Develop creative e-mail campaigns:

Invite clients, prospects and media to your stand.

Highlight the new products and services you will be launching at the show.

Promote a competition to win a prize at your stand at the event.

Include your press release highlighting your presence, major launches or events

happening at the show.

Be sure to include your hall, stand number and sector.

Promote your website in the email to drive traffic.

UPLOAD CUSTOMISED WEB BANNERS ON YOUR WEBSITE

Download the free event web banners for use on your website and emails.

Include the “Visit our stand” web banners within your emails and website. Link them to

www.gulfood.com/register so your clients can get more information on the event.

http://www.gulfood.com/


3. GULFOOD LOGO

Include the Gulfood show logo on your marketing collateral!

Gulfood is an internationally recognised brand – make sure you use it on your promotional

collateral to highlight your participation at the show! It will alert your customers and

potential clients of your presence at the event and help to drive visitors to your stand.

Here are some important places to add the show logo and your stand number.

Magazine adverts

Newspaper adverts

Inserts

Company websites

Partner or agent websites

Print and e-mail invitations to the show

Fax campaigns

Press releases

Log on to www.gulfood.com/downloads to access the show logos, web banners and E-

signatures free of charge. Or log on to the E-zone (using the username and password

provided to you by the Gulfood Team) to download all show collateral.

4. TRADE MAGAZINES & MEDIA

Advertise in leading trade media associated with Gulfood.

With strategically placed advertisements and news releases – in both English and Arabic – in

major local and international media to ensure high visibility, Gulfood 2018 will continue to

attract visitors with quality profiles from over 160 countries.

A global visitor marketing campaign is currently in progress, which will ensure high exposure

in the local, regional and international specialist and general media. If you wish to maximise

your exposure, why not advertise alongside us to increase your visibility and attract visitors

to your stand!

Below is just a few of the magazines and publications we are currently working with. They

will be covering Gulfood with editorials and advertisements in the run-up to the show.

http://www.gulfood.com/downloads


Most of the Gulfood previews will be published in the January and February editions. Make

sure to send your latest news to magazines or our marketing team, early enough to get the

chance to be published alongside the show articles!

Don’t forget to include the show logo with your HALL and STAND NUMBER on your

adverts.

MEDIA OR MAGAZINE

NAME

WEBSITE

E-MAIL ADDRESS

Agroligne www.agroligne.com [email protected]

Al Borsa Newspaper www.alborsanews.com [email protected]

Al Saad Advertising &

Publishing

www.foodbusinessgulf.com [email protected]

Alta Publishing Company alta.com.tw [email protected]

Asia & Middle East Food

Trade Journal (AMEFT)

www.ameft.com [email protected]

Asia Food Industry Publishing

Company

www.asiafood.com.tw [email protected]

Axis Publication foodtradeinfo.com [email protected]

BNC Publishing bncpublishing.net [email protected]

Chiriotti Editori www.chiriottieditori.it [email protected]

CPH World Media www.mefmag.com [email protected]

CPI Media Group www.theprochefme.com [email protected]

DagangHalal.com www.daganghalal.com [email protected]

Editrade Srl www.puntoitaly.org [email protected]

Editrice EDF Trend SRL -

TechnAlimenataria

International Magazine

www.tecnalimentaria.it [email protected]

Eurofresh Magazine www.eurofresh-distribution.com [email protected]

Euromonitor International www.euromonitor.com [email protected]

Eye of Riyadh www.eyeofriyadh.com [email protected]

Food & Drink International fdiforum.net/mag [email protected]

Food Service Europe &

Middle East

www.gastromarketing.it/index.html [email protected]

Gulf gourmet Magazine gulfgourmet.net/home [email protected]

I & H Advertising inhadvertising.com [email protected]

Istmag Magazine Group www.img.com.tr/eng/about-us.html [email protected]

Italian Publishing Group www.gruppofood.com/en [email protected]

ITP Publishing www.itp.com/websites.php [email protected]

L.B. Associates www.lbassociates.com [email protected]

MEATing Point meatingpoint-mag.com [email protected]

Media India Group mediaindia.eu [email protected]


























Media Today www.abfionline.com [email protected]

Mise En Place (Ink on Paper

Media)

www.miseenplaceasia.com [email protected]

Outlook Publishing www.outlookpublishing.com/about-us [email protected]

Packaging Art www.packagingart.ir [email protected]

Pakistan Food Journal www.foodjournal.pk [email protected]

Ringier Trade Media [email protected]

Russell Publishing - New

Food Magazine

www.newfoodmagazine.com [email protected]

Saffron Media www.ingredientssouthasia.com [email protected]

Soft Drink International www.softdrinksinternational.com [email protected]

Tespi Media Group www.alimentando.info/category/formaggiconsumi [email protected]

To obtain the complete, updated list of magazines:


5. PR & EDITORIALS

Promote your brand through Gulfood PR & Editorials.

Make sure you share all your latest news with Gulfood dedicated PR team. News may

include:

Product launches

Live events

Press conferences

Competitions

Demonstrations

Dedicated programmes

SOME HELPFUL TIPS WHEN WRITING A PRESS RELEASE

A press release should be newsworthy.

The purpose of a press release is to inform the world of your news item. A good press

release answers all of the "W" questions (who, what, where, when and why), providing

the media with useful information about your organisation, product, service or event.

Have a strong headline.

Your headline and first paragraph should tell the story. The rest of your press release

should provide the detail. You have a matter of seconds to grab your readers'










attention. Make sure the first 10 words of your release are effective, as they are the

most important.

Write for the Media.

On occasion the media, especially online media, will pick up your press release and

run it in their publications with little or no modification. Even if your news is not

reprinted verbatim, it may provide great exposure. Follow up and call the most

important publications to ensure they have seen your release.

Not everything is news!

Your excitement about something does not necessarily mean that you have a

newsworthy story. Think about your audience. Focus on the aspects of your news that

truly sets you apart from everyone else. Offer interviews.

Stick to the facts.

Tell the truth, avoid exaggeration. Journalists are naturally sceptical. If your story

sounds too good to be true, you are probably hurting your own credibility.

Pick an angle.

Try to make your press release timely. Tie your news to current events or industry

issues if possible. Make sure that your story has a good news hook.

Keep it simple and avoid fancy language.

While a limited amount of technical language might be required if your goal is to

optimise your news release for online search engines, the best way to communicate

your news is to speak plainly, using ordinary language.

Contact information.

Provide as much contact information as possible about your company. Your press

release should end with a short paragraph that describes your company, products,

service and a short company history. Be sure to attach some great images with

your story and your company logo.

Send your latest company highlights, new product images and information, and press

releases to be uploaded on Gulfood website:


Copy press releases to: Amelia Naidoo │ + 971.4.3086308 │ [email protected]



6. PRESS CONFERENCE

Gulfood attracts media focus from around the world and so is your ideal venue for a press

(or buyer) event. Please let our PR team know if you are planning a press event, so that we

can also highlight it in the schedule for media as well as support you where needed.

For all press conference related enquiries:

Contact Amelia Naidoo │ [email protected]

Deadline Ongoing, before the show

7. SPONSORSHIP OPPORTUNITIES

Raise your profile at the show and benefit from dramatic increase in ROI and visitors to your

stand. A host of sponsorship opportunities exist around Gulfood, before, during and after the

show, with ideas and packages to fit every budget. Choose from signage and banners inside

and outside the venue, registration messages, mailer sponsorship, events, innovation awards

branding as well as high visibility online with web banners and email advertising.

For all sponsorship opportunities within the show, please contact:

Contact [email protected] │ +971 4 308 6746 │ www.gulfood.com/sponsorship

Deadline ASAP – slots are limited

8. ENHANCED INTERNET LISTING

REACH THE WIDEST GLOBAL AUDIENCE – ONLINE!

With more than 700,000 visits to www.gulfood.com in the run up to the show this is

potentially your most important lead generation opportunity. With 5,000+ exhibitors, we are

introducing more online search tools and product locators to help visitors plan their visit.

Every piece of our promotional collateral (including mailers, advertising, email broadcasts,

telemarketing and SMS) directs visitors and media to the official show website for

information and exhibitor/product search.

You will receive your login and password to complete your online listing and start benefiting

from an enhanced internet listing which includes:


150 words to describe the products and services you will be showcasing.

Your company logo to make your listing stand out from the crowd.

List of your products and services.

Pictures of your products.

List of your brands.

Upload your promotional video.

Link to your company website.

Full exhibitor & product search function.

Inclusion in the interactive show planner (based on visitor selection of product

interests).

Please Note: If you provide details of your 2018 showcases you will recive additional website

space plus company promotion through email campaigns, social media and international PR.


9. OFFICIAL SHOW PREVIEW EDITORIAL & ADVERTISING

The Gulfood Preview will be mailed to over 20,000 key industry decision makers in January

2018. One of the most important sources of information prior to the show, this printed

magazine features newsworthy stories supplied by exhibitors, as well as core information

from the organisers about the event including Awards updates. The Preview is also emailed

in pdf. format to our entire global database and available as a download online through the

website.

Be sure to use this powerful marketing tool to generate excitement about your company’s

participation before the show even opens.


Deadline 15 January 2018

TIP 3: MAKE THE MOST OUT OF YOUR ONSITE PRESENCE

10. CATALOGUE ENTRY


All exhibitors (stand holders) automatically qualify for a Company Profile listing in the

catalogue. This complimentary entry should not be longer than 150 words and should

outline what your company does and what you will be displaying at the event. The catalogue

entry should be short, to-the-point and should be articulate content about their company

and brands.

PLEASE NOTE THAT TO MAKE THE PROCESS EASIER FOR YOU, YOU SIMPLY NEED TO

GO TO THE E-ZONE ON THE WEBSITE AND INCLUDE YOUR COMPANY PROFILE THERE.

SIMPLY FOLLOW INSTRUCTIONS:

Log on to www.gulfood.com/ezone



IMPORTANT:

Please upload your catalogue entries through the E-Zone as soon as you receive your

username and password from DWTC, to make it live on the show website. The final cut-off

date for catalogue entry completion is 18 January 2018. Any entries uploaded on the E-

Zone after this date will appear on the website (online) but will not be included in the printed

catalogue (print).

11. GULFOOD INNOVATION AWARDS

The Gulfood Innovation Awards celebrate and reward excellence across brands and products,

with an industry-wide campaign encouraging over 300 entries, a judging panel of prestigious

industry leaders, and culminating at the glamorous awards gala dinner, held during the

show. With intense interest from the media and visitors alike, the event offers unprecedented

opportunities for industry networking and brand profile-raising through PR and sponsorship.

Entering your product or team for an award is a great way to thank and reward them for

their hard work and creativity, as well as to raise your profile by shouting about your

successes to the most concentrated target audience. Shortlisted products that have entered

the Innovation Award will be given a bonus visibility this year and physically displayed at a

dedicated area at the show. All the shortlisted products will be carrying a QR code linked to

the official show mobile app and onsite show kiosks will guide visitors on how to reach

applicant booths quickly.

LOOK FOR NEW ADDITIONS &

UPDATES


Winners and finalists will receive media coverage and promotional tools including a Gulfood

Innovation Awards Winner / Finalist logo to use on their collateral and website for the

following year, and maximise the benefits of the globally recognised Gulfood brand.

14 award categories, listed below, are represented across F&B products, innovations,

foodservice initiative, sustainability, packaging design, exhibition stand and industry

outstanding achievement.

The Gulfood Innovation Awards 2018 competing categories are:

1. BEST SOFT BEVERAGE

2. BEST HOT BEVERAGE

3. BEST DAIRY INNOVATION

4. BEST MEAT OR POULTRY INNOVATION

5. BEST BAKED OR CONFECTIONERY

6. BEST CONDIMENT OR SAUCE

7. BEST FROZEN OR CHILLED FOOD

8. BEST HALAL FOOD

9. BEST ORGANIC PRODUCT

10. BEST HEALTH AND WELLNESS PRODUCT

11. BEST CONSUMER PROMOTION PRODUCT

12. BEST TRADE STAND (UP TO 40M²)

13. BEST TRADE STAND (BETWEEN 41-100M²)

14. BEST TRADE STAND (OVER 101 M²)

This year, entry to the Gulfood Innovation Awards is FREE for all confirmed exhibitors.

Please visit your E-Zone for important information about submitting entries.

You may submit entries online via the E-Zone. If your entry is short-listed, you will be notified

for submission of your actual product for the judging panel which will take place in Dubai

approx. 3-4 weeks before the show.

Products shortlisted, have to be delivered to organizers office during built up as a mock up

or product. Products which are not delivered will not be displayed.

Find out about the nomination process:




12. DISCOVER ZONE – NEW PRODUCTS ENTRY

The ‘Discover Zone’ is a brand new feature at Gulfood where innovation, new products and

new suppliers will be introduced to the MENA F&B market. The interactive lounge will

display recently-launched products from Gulfood exhibitors. This is a paid application,

entitling exhibitors to the below benefits:

Supplier booth location at adjacent kiosk terminals

Connected to the Virtual Supermarket

Connected to the Social Media Wall

Exhibiting Gulfood Innovation Awards winners

Featuring dedicated exhibitor pamphlet

Has your company launched or is planning to launch a new innovative solution relevant to

the finished food and beverage industry? If so, submit your product entry and let it become

a highlight of the global industry buzz! If successfully short-listed, your product/brand will be

promoted extensively across all marketing channels owned by Gulfood and heavily endorsed

by key industry leaders who influence purchasing decisions of some of the biggest food &

beverage manufacturers in the region, top industry executives, key buyers and influencers - a

highly effective launchpad for the future success and visibility of your product.

To apply for the ‘Discover Zone’, and for more information:

Submit Form 34



13. HALAL WORLD FOOD LISTING

Halal World Food at Gulfood is the biggest halal food sourcing platform in the world and will

showcase a full spectrum of halal products, connecting buyers with suppliers.

Do you offer Halal products and is your company Halal-certified? If so, don’t forget to select

the 1) “Yes” in this mandatory question within the E-Zone and 2) upload your valid Halal

certificate to authenticate your “Yes” selection. In keeping with our commitment to provide a

credible Halal sourcing platform and adhering to stringent global Halal standards, the

Gulfood 2018 Directory of Halal exhibitors will only include those exhibitors who have


UPDATES


UPDATES


successfully 1) tagged themselves “Yes” as a Halal exhibitor and 2) submitted their updated

and valid Halal certificate. Simply selecting “Yes” will not guarantee your entry in the Halal

listing. You must upload a valid Halal certificate to be included.

Similarly, if you answer “No” but at the same time upload a certificate, you will still not be

included in the directory as the “Yes” or “No” selection is the first and primary step for the

selection.

IMPORTANT:

Please note that exhibitors who do not upload a valid Halal certificate to the E-Zone will not

be included in the show’s Halal list of exhibitors and will not appear in any of the show’s

associated Halal listings for example, the listings on the website, printed show catalogue,

event guide, mobile app, Connexions and so on. Please be sure to both answer this

mandatory question in the E-Zone and upload your valid Halal certificate to be included as

part of the Halal exhibitors of Gulfood.

Log on to www.gulfood.com/ezone


14. GULFOOD MOBILE APPLICATION Gulfood 2018 Mobile Application will go live in January 2018!

Visitors will be able to:

Find their way to exhibitors and products on the interactive map.

Navigate the show floor with the augmented reality feature, which will help them

locate where they are and how to get to their destination of choice at the show.

Explore workshops & features.

To find out about Mobile App sponsorship opportunities:

Contact [email protected] │ +971 4 308 6746


15. MEDIA CENTRE



The Media Centre will be in operation during the exhibition to enable exhibitors to liaise with

the media and pass on information, important news and photographs. It will be located

above Hall 3 in Al Ain F. Media packs for the event can be dropped off from 1 pm on

Saturday 17 February 2018. To enable your press release to be uploaded onto the official

show website, please ensure you supply your press releases in soft copy. We strongly

recommend you supply material in both Arabic and English - and pictures should be suitably

captioned for display and distribution.

Contact Amelia Naidoo │ [email protected]

Deadline Ongoing, before the show

16. CATALOGUE ADVERTISING

Make a powerful impact by placing an advertisement in the Official Gulfood

Catalogue!

Packed with specific show information and detailed floor plans, the Gulfood Official Show

Catalogue is an indispensable tool that will guide attendees and exhibitors through the

exhibition. Long after the show has finished, the catalogue’s comprehensive collection of

contact details will provide buyers and other industry insiders with the contacts and product

information they need to make informed decisions throughout the entire year.

There’s no better way to bring your company, your stand and your products to the attention

of every attendee including media and VIPs than by reserving a spot in these must-read

pages.



17. SHOW DAILY ADVERTISING

Freely distributed to visitors at the trade show, the Official Show Daily helps visitors keep up-

to-date with what’s going on at the show. It is a printed publicationthat contains newsworthy

and interesting stories from exhibitors as well as industry inights. A great marketing tool, the

Daily can generate excitement about your company and drive visitors to your stand during

the event.


Deadline 12 February 2018


TIP 4: USEFUL INFORMATION

18. VISITOR REGISTRATION

Dubai World Trade Centre (L.L.C) has appointed Infosalons as the official registration

company to manage the online and onsite trade visitor registration services for Gulfood.

Please note below Gulfood entry fee details (except trade tickets/promo codes which you will

receive as per your stand size – please refer to Section 1):

Visitors who pre-register and pay online will benefit from a discount on their five-day

entry ticket: AED 250.

Visitors who pre-register online but pay onsite will be charged full amount for their

five-day entry ticket: AED 400.

Visitors who register onsite will pay full amount for their five-day entry ticket: AED

400.


19. OFFICIAL TRAVEL AGENT

Dubai World Trade Centre (L.L.C) has appointed Alpha Tours Dubai as the Official Travel

Agent to manage all exhibitor and visitor hotel and flight enquiries around Gulfood. Alpha

Tours Dubai will provide the following services:

Hotel Reservations and Visa

Airport pick up & Transfers to Venue

Excursions & Tours

Concierge Service & Black Label Service

To find out about travel deals:

Contact Alpha Tours Dubai, Anis Aridi │[email protected]

+ 971 4 701 9111

Deadline As required / ASAP


Also check out great deals on 3, 4 and 5 star hotels through Booking Partner, Hotel

Map. More details on the Gulfood website.

20. FEATURES & EVENT HIGHLIGHTS Let your clients know about the great features and event highlights at Gulfood 2018.

Gulfood Connexions, the online business matchmaking and meetings platform

Gulfood Mobile App, loaded with useful features such as show navigation and search.

Highly focused and industry specific networking sessions.

Gulfood Innovation Awards Gala Dinner.

FIND OUT MORE at: www.gulfood.com

innovation. tastes. trends. - gulfood.com · innovation. tastes. trends. 18 - 22 february 2018...

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