innovation through global compliance - shannon abc tanya day.pdf · innovation through global...

Innovation through Global Innovation through Global Innovation through Global Innovation through Global

ComplianceComplianceComplianceCompliance

Tanya Day

Senior Director Regulatory Affairs, Finance and IT Oriflame Cosmetics

1. Oriflame Cosmetics 1. Oriflame Cosmetics 1. Oriflame Cosmetics 1. Oriflame Cosmetics –––– from Local to Globalfrom Local to Globalfrom Local to Globalfrom Local to Global

2. Innovating through Regulation2. Innovating through Regulation2. Innovating through Regulation2. Innovating through Regulation

3. Innovating through Collaboration3. Innovating through Collaboration3. Innovating through Collaboration3. Innovating through Collaboration

Copyright ©2015 by Oriflame Cosmetics Global SA

Oriflame Cosmetics

“From Local to Global”

Founded in 1967 in Sweden

International cosmetics company

selling direct

Selling

+65 markets

~3 m Oriflame Consultants

Annual Sales

~11.3 b

~450 new cosmetic products launched

per year


Global Research and Development Centre

Ireland (Bray - Co. Wicklow)


New Market Entries

Shift in Focus

European Product Compliance Global Product Compliance

One Product – Global Compliance

EU Cosmetic Regulation

1223/2009/EC (July 2013)

Customs UnionTR CU

009/2011

ANDEANDecision 516

MexicoUS FDA

EAC Bureau of Standards

Indian Drugs and Cosmetics Act 1945 & Bureau of

Indian Standards,

ChinaRegulations

Hygiene Supervision of

Cosmetics (1989)

ASEANCosmetic Directive

05/01/ACCSQPWG

Turkey Cosmetic

Legislation

Chilean Decree No. 1.876

Copyright ©2015 by Oriflame Cosmetics SA

Wide Portfolio & Regulatory Framework

~150 ScientistsRegulatory & Toxicology Expertise

Skin Biology & Delivery

Bulk Processing Expertise

New Formula Technologies

Clinical Testing Expertise


Research

In-House Expertise - External Collaboration

2014…..

• Publication Technical Article C&T Magazine (March)• Technical Magazine Interview - Russia • International Conferences – 3 Podium Presentations

AGE REFLECT

SENSORY

• IFSCC 28th Congress – Poster, Ori-Derm

COLOUR – CLAIMS & TECHNOLOGY

• Lipsticks - Technical Article C&T Magazine (Jan)

SKIN RESEARCH INSTITUTE

2014….

• Peer-reviewed publications in international journals - IJCS• Presentations at conferences and events

Global Product Compliance

“Innovating through Regulation”

Hydroquinone

- Banned ingredient in EU

- Collaboration between industry & ingredient suppliers

- Improved portfolio of whitening active ingredients

- Driving increase in Patented Technology


Innovation in Ingredient Selection

Plastic Beads- Potential Regulation in the future

- Collaboration between industry & ingredient suppliers to develop

alternative processing which eliminates need for irradiation

(microbiologically safe)

- Improved portfolio of plastic bead alternatives


Innovation in “Sustainable” Ingredients

Plant Stem Cells- Collaboration between industry & academia &

processing partners

- Collaboration to deliver Sustainable approach to plant

origin active ingredients (photo-aging)


Innovation in “Sustainable” Technology

Sunscreens- Differing regulation of sunscreens ingredients in EU - Asia - US

- Innovate with UV Filters and Boosters to meet required SPF of

formula

- Collaboration with Clinical and SPF testing partners

- Global Sun-care & Daily SPF portfolio offering


Innovation in Formula Development


Innovation in Product Labelling

Consumer Information

- Global labelling compliance

- Usage information – regulatory warnings - symbols

- Collaboration between industry & packaging industry

to find future solutions

Product Function &

Usage Instructions (Warning statements where

applicable)

Translated into 33 languages

Importer

Information (Made in Statement x3)

17 Addresses

Legally Responsible Person

Net quantity

of contentsml/fl.oz & g/oz

Name of

Product& claims where

applicable

Nominal Content4 languages

Made in Statement/COO

Ingredient Listing(Word Ingredients -

6 languages)

Batch Coding &

Expiry

Global Labelling Compliance

Oriflame

Logo/Brand



Innovation in Product Labelling

Consumer Information

- Global labelling compliance

- Usage information – regulatory warnings - symbols

- Collaboration between industry & packaging industry

to find future solutions

Example Example Example Example ---- Fragrance AllergensFragrance AllergensFragrance AllergensFragrance Allergens- SCCS opinion on Fragrance Allergens - published June 2012

- Identified an additional 56 allergens

- Could not support Safety of 3 fragrance components – HICC,

Chloroantranol and Antranol

- Public consultation by EU Commission from Feb – May 2014

Industry Proposal


89 Fragrance allergens

Company decision

On-pack labelling of fragrance

allergens using concise EU

Common Names

Consumer information in

electronic format via the use of IT

tools

CITRONELLOL �� CITR

Rose Ketone �� ROSE

Potential Impact for IndustryPotential Impact for IndustryPotential Impact for IndustryPotential Impact for Industry


Current +40 Allergens Use of IT tools

Industry Collaboration - Conduct Trial of Dematerialised Information

New Industry Expert Team – “Future of Mandatory Consumer Information”“Future of Mandatory Consumer Information”“Future of Mandatory Consumer Information”“Future of Mandatory Consumer Information”


Innovation in Product Claims

Names & Claims

- Differing compliance of product descriptions in EU - Asia

- Classification of product across Product Registration – Catalogue

- Global Products with Local Positioning (Name)

23Copyright ©2015 by Oriflame Cosmetics Global SA

Global Name – Oxygen Boost


Product Name – White Radiance


Innovating through Regulation

Ingredient

Selection

Product

Labelling

Sustainable

Ingredients

Sustainable

Technology

Product

Claims

Global Product Compliance

“Innovating through

Collaboration”

Commitment Commitment Commitment Commitment to Sto Sto Sto Sustainable ustainable ustainable ustainable

DevelopmentDevelopmentDevelopmentDevelopment

“……long-term vision to

become

a sustainable company

living within the limits of the

planet respecting the

environment contributing to a

fair society…”


Support Oriflame’s

Sustainability Commitment,

Brand & Ethos

A Flagship Range

1st to World

Pioneering

Range

+60 markets


Natural, Ethical, Environmentally Responsible

30Copyright ©2014 by Oriflame Cosmetics SADr. Natasha Williams O'Hanlon

Oriflame Product Development

� 99% -100% natural

� 6 -11% organic

� Sustainable Fairtrade ingredients

� Sustainable Production

� Free from animal-derived substances

� Free from parabens, silicones, mineral oils, synthetic fragrance

� Pack - 100% recyclable, PCR content, FSC certified

Collaboration with Leading Certification Partners

Credibility through CollaborationCredibility through CollaborationCredibility through CollaborationCredibility through Collaboration

� Leave-on products 5% minimum fairtrade ingredients

� Rinse-off products 2% minimum fairtrade ingredients

� Ingredients that can be Fairtrade must be Fairtrade

� Full traceability from ingredient to final product (Flocert license & audit)

32Copyright ©2014 by Oriflame Cosmetics SADr. Natasha Williams O'Hanlon Oriflame Product Development

� Fairtrade Cosmetic Development Fairtrade Cosmetic Development Fairtrade Cosmetic Development Fairtrade Cosmetic Development PremiumPremiumPremiumPremium FundFundFundFund

� 4 communities - Burkino Faso W Africa & Akoma Ghana (Shea butter) Kerala

India (Coconut oil) Kasinthula Malawi (sugar)

� Investment projects to alleviate poverty in the community

healthcare, clean water, education, sustainable rural development

& environmental protection

Collaboration - Fairtrade

32Dr. Natasha Williams O'Hanlon

Oriflame Product DevelopmentCopyright ©2014 by Oriflame Cosmetics SACopyright ©2014 by Oriflame Cosmetics SA

Dr. Natasha Williams O'Hanlon


� Natural ingredients - minimum 95% total

� Organic ingredients - minimum 5% total, 50% plant

� No synthetics - except certain preservatives

� Packaging material specifics

� Manufacturing process audited & cleaning agents approved


Oriflame’s first natural preservative system

• organic acids

• phenethyl alcohol

• hinature

• glyceryl caprylate

SOFW Journal for Applied Science August 2010SOFW Journal for Applied Science August 2010SOFW Journal for Applied Science August 2010SOFW Journal for Applied Science August 2010

Collaboration - EcoCert

� Traceable certified supply chain (paper materials e.g. leaflet, carton)

� Pack material with appropriate logo & license number

� Communications with logo & Oriflame license


FSC certified board

Plus……

Recyclable

Pump pack - one material, airless

Tubes & bottle - PCR content

Recycled glass

Collaboration – Forest Stewardship Council


� NO animal ingredients or byproducts

� NO animal tested ingredients

Aligned with Oriflame ethos and heritage

&

Vegan collaboration has continued across

Wellness Food Range

Collaboration – The Vegan Society

36

Naming

Coding

Certification organisations’ unique statements

License numbers

Copyright ©2014 by Oriflame Cosmetics SADr. Natasha Williams O'Hanlon


Supply-Chain Documentation – Visibility & Consistency


Best Best Best Best Foundation &Foundation &Foundation &Foundation & Best Shower Best Shower Best Shower Best Shower Product Product Product Product

Cosmopolitan Latvia

Prestigious Prestigious Prestigious Prestigious EcobeautyEcobeautyEcobeautyEcobeauty AwardAwardAwardAward

CEW Beauty Awards

“Oscars of the Beauty Industry”

Best Natural Cosmetic Best Natural Cosmetic Best Natural Cosmetic Best Natural Cosmetic – Poland

Gold Seal of Nature, Centre for

Cosmetic & Health Promotion


Innovation Innovation Innovation Innovation through Global Compliancethrough Global Compliancethrough Global Compliancethrough Global Compliance

� Navigate the regulatory minefield to deliver innovative products

whilst working with a policy of Global ComplianceGlobal ComplianceGlobal ComplianceGlobal Compliance

� Restrictions placed on product developers can result in

creating a Unique OpportunityUnique OpportunityUnique OpportunityUnique Opportunity

� It is possible to create one product variant that can be

sold across Global Global Global Global MarketsMarketsMarketsMarkets

� CollaborationCollaborationCollaborationCollaboration with independent certification bodies can

enhance your brand

Innovation through Global ComplianceInnovation through Global ComplianceInnovation through Global ComplianceInnovation through Global Compliance

Tanya Day

Senior Director Regulatory Affairs, Finance and IT Oriflame Cosmetics

Thank You

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