INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS

NIELSEN’S ROADMAP FOR CROSS-PLATFORM RATINGS:

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

2

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

3

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

4

WHY IS MEASURING ACROSS PLATFORMS IMPORTANT?

Source: Nielsen Cross-Platform Report Q4 2013, table 3; ???

Cross Platform Campaign Spend to Reach

Within 3 Years50%

Watching Video on Smartphone

In 201325%

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

5

MULTIPLE FACETS OF CROSS PLATFORM MEASUREMENT

BY DEVICE TYPE

BY ADVERTISING MODEL

BY DELIVERY TYPE

BY USAGE

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

6

THE 6 IMPORTANT THINGS

Digital Coverage and Sample Size

Common, Single-Source,

Highly Representative Panel

True Comparability to TV

Mobile Measurement

Viewability

MRC Accreditation and Constant Auditing

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

7

TODAY

HIGH QUALITY PANELS ARE KEYCritical for gold standard measurement & precise Cross Platform calibrations

MID ‘14 – MID ‘15

~3,200HH’sNEW PEOPLE METER HOMES

~20,550HH’sNATIONAL/LOCAL PEOPLE METER HOMES

~9,800HH’s TV & PC HOMES ~1,500HH’s NEW TV &

PC HOMES

~15,000HH’sTABLET & MOBILE PANELISTS

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

8

SOFTWARE METER

COMPARABLE OVERNIGHT RATING

Digital VideoRatings

A HIGH QUALITY REPRESENTATIVE PANEL ANCHORS ALL MEASUREMENT

Nielsen Online Campaign Ratings is accredited by the Media Rating Council (MRC). Featured elements including DMA, verification and viewability are not currently accredited, but are undergoing review by MRC.

TVRatings

GOLD STANDARD PROCESS

ONE ENCODING PROCESS

BIG DATA ENABLED MEASUREMENT

ONE CLIENT-SIDE IMPLEMENTATION Cross Platform

TWO TYPES OF VIDEO CONTENT

TV Originated Content

Native Digital Content

MRC ACCREDITEDUNIVERSAL

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

9

TIMING—MEASUREMENT FOOTPRINT 2014Li

near

TV

(C3/

7)D

igita

lD

ynam

ic

TV SET CONNECTED DEVICES PC TABLET SMARTPHONE

PROGRAMS Fall 2014 Fall 2014

ADS Fall 2014 Fall 2014

CONTENT 2015 DPR Q2 2014 Q2 2014

ADS 2015 OCR Q3 2014 Q3 2014

De-duplicated audience across ad m

odels

DEVICE

De-duplicated audience across screens

AD M

OD

EL

In currency (C-3) or where comparable Digital Ratings are provided

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

10

DE-DUPLICATION COMES FROM KNOWING WHO’S AT THE SCREEN

TV Individuals determined from

Nielsen Households

LINEAR RATINGS DIGITAL RATINGS

Digital Individuals identified by

180MM person panel and validated

by TV Panel

NIELSEN CROSS-PLATFORM HOMES PANEL

CROSS-PLATFORM REACH

Copy

right

©20

14 T

he N

iels

en C

ompa

ny. C

onfid

entia

l and

pro

prie

tary

.

11

• Advertisers can feel confident in the quality of the numbers that they receive

• Advertisers get validation that their video ad was viewed by the demographic they paid for

FLEXIBILITY IN MONETIZATION AND GROWTH OPPORTUNITIES

• Digital publishers can compete against TV for Video ad dollars

• Digital benefits from the same quality and rigor as traditional TV

• Broadcasters can now get C3 Ratings for eligible content viewed on mobile devices

• Broadcasters can now be flexible outside of the C3 window knowing that they’ll get comparable ratings