innovation unpacked
DESCRIPTION
Everyone is talking about Innovation, yet do we really know what it is and how it can help us to do better projects, understand our users, reduce time wasting and reduce the risk of massive high profile failures from traditional project methodology? We use these slides to present our Innovation Unpacked workshop, which gives an insight into how innovation can help your organisation to work better, smarter, faster and more creatively. Content: ● Introduction to Innovation ● Introduction to new terminology and concepts ● We explore the difference between incremental, disruptive, open and radical innovation ● Innovation is a process - from Problem Space to Ideation Space to Solution Space ● Introduction and workshop practice using innovation tools - 5 Why’s / Collaborative Questioning / MIT Innovation Drill ● Innovation Killers - what will prevent you from innovating ● Agile vs. Waterfall Development methodology - how to avoid a big white elephant ● Design Thinking - focus on what the user needs, not what the organisation needs ● Innovation tools and methodologiesTRANSCRIPT
UNPACKED
Team Satori Labsatorilab.org
@TheSatoriLab
Jo Carter
@Jo_Carter64
Esko Reinikainen
@reinikainen
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(Who are you? What are you interested in?)
Dislikes
Pet hates, food, sport, behaviours etc etc
Download Zone
● Insight Moment
● Change Moment
● Action
Some new concepts
Black Swan EventDesign ThinkingAgile DevelopmentCo productionEthnography
Peer EconomyCrowdsourcingCircular EconomyTime BankingTriple Context
Learning Organisations
Systems ThinkingP
erso
nal M
aste
ry
Men
tal M
odel
s
Team
Lea
rnin
g
Sha
red
Vis
ion
Innovation definitions
“The successful embodiment of a useful idea into the marketplace.” - MIT
“Innovation is the process of idea management.” - Tim Kastelle
Innovation Categories
● Incremental Innovation
● Radical Innovation
● Disruptive Innovation
● Open Innovation
Innovation Categories
● Incremental Innovation
● Radical Innovation
● Disruptive Innovation
● Open Innovation
Radical Innovation
Step change in value creation
Often characterised by ‘J’ curves
‘Moonshots’
Perspective Shift
Hyperloop
An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC
Your next house could be 3D printed
Disruptive Innovation
Creates an entirely new market category
or
Destroys an existing market category and
replaces it with something new
Open Innovation
Outside in, Inside Out
Challenge Model
Break
Principles
Define the problemNon linearReduce time of feedback loopsEmbrace diversityIterationUser testingPrototyping
Innovation is a process
Problem Space Ideation Space Solution Space
Problem Space Ideation Space Solution Space
A well understood and clearly defined problem or opportunity
Goa
ls
An idea or set of ideas to develop and test
Demonstration that the idea works or evidence to support a reworking of the idea
Clarity about what warrants implementation and funding
An implemented and sustainable innovation
Problem Space
Problem Statements….?
Responding to external (political/legal) changes in our operating
environment
Developing IT systems to cope with social media / changing customer
habits & expectations
Adapting or changing our core product (homes to let)
Creating a positive image of our sector and customers
The problem is that…..1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit)
2. our IT system can't deal with changing customer habits and expectations
3. our product is losing its appeal, and this is compounded by legislative changes
4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
5 Why’sFinding the underlying root causes
5 Why’sWHY is [old problem statement]?
BECAUSE [new problem statement]!
x5
Collaborative Questioning
Group Exercise
Lunch
Ideation Space
MIT
Innovation Drill
Ideation
Individual pursuitLook from multiple perspectivesDefer judgementChallenge assumptionsLook for the next right answer
Ideation ExerciseWrite down as many ideas as you can think of for how to reduce piracy.
http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
Problem to ideate solutions forCategory CategoryCategoryCategoryCategory
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
PiracyAt Sea PoliticalMusicBranded
GoodsMovies
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea
The problem is that…..1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit)
2. our IT system can't deal with changing customer habits and expectations
3. our product is losing its appeal, and this is compounded by legislative changes
4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
SCAMPERSubstituteCombineAdaptModifyPut (to other uses)EliminateRemove (or reduce)
Innovation Killers
Our focus on short-term results drives
out ideas that take longer to mature
Innovation Killers
Fear of cannibalizing current business
prevents investment in new areas
Innovation Killers
Most of our resources are devoted to
day-to-day business so that few remain
for innovative prospects
Innovation Killers
Innovation is someone else’s job and
not part of everyone’s responsibilities
Innovation Killers
Our efficiency focus eliminates free time
for fresh thinking
Innovation Killers
We do not have a standard process to
nurture the development of new ideas
Innovation Killers
Incentives are geared towards
maximizing today’s business and
reducing risk
Innovation Killers
Managers are not trained to be
innovation leaders
Innovation Killers
Managers immediately look for flaws in
new ideas rather than tease out their
potential
Innovation Killers
We look at opportunities through
internal lenses rather than starting with
customers’ needs and problems
Break
Solution Space
Agile vs Waterfall
WaterfallPolicy
Action Plan
Resource Allocation
Implementation
Evaluation
WaterfallPolicy
Action Plan
Resource Allocation
Implementation
Evaluation
First point of contact with customer
Iterative LoopBuild
Plan
Evaluate
TestInput Outcome
Double Diamond
Double Diamond
Discover DeliverDevelopDefine
Customer Journey
http://thisisservicedesignthinking.com/
Business model canvas
http://www.businessmodelgeneration.com/canvas
Exercise
Rapid Prototyping
Phase Understanding problems and opportunities
Generating Ideas Developing and testing Ideas
Building the case
Delivering and implementing
Growing and scaling
Changing systems
Activities Horizon scanning
Evidence scanning
Ethnography
Insight generation
Systems mapping
Foresight
Creativity methods
Design tools
Crowdsourcing
Awards and rewards
Challenge prizes
Rapid prototyping
Service, product or process design
Co-design
Light-touch evaluation
Cost-benefit modelling
Randomised control trials
Market sizing, development and testing
Business case analysis
Identifying cashable savings
Policy design
Programme design
Business modelling
Organisational Design
Service transformation
Commissioning / decommissioning
Business or organisational growth
Franchising
Licensing
Legislation
Spreading ideas
Transferring practice
Trading
Building networks
Calibrating Markets
Changing behaviour
Changing laws and regulations
Understanding interaction of technologies
Changing national policy
Goal A well understood and clearly defined problem or opportunity
An idea or set of ideas to develop and test
Demonstration that the idea works or evidence to support a reworking of the idea
Clarity about what warrants implementation and funding
An implemented and sustainable innovation
Innovation or impact at scale
A transformation in the way we do things
Front end of innovation Back end of innovation
Adapted from a Nesta model - nesta.org.uk
Download Zone
● Insight Moment
● Change Moment
● Actions
Interested in more?..... satorilab.org
@TheSatoriLab
Jo Carter
@Jo_Carter64
Esko Reinikainen
@reinikainen