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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Innovations at the Branch Deliver an Optimal Application Experience from Anywhere Udom Limmeechokchai Systems Engineer Manager

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Page 1: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Innovations at the BranchDeliver an Optimal Application Experience from Anywhere

Udom LimmeechokchaiSystems Engineer Manager

Page 2: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Emerging Branch DemandsThe Application Landscape Is Changing

Applications are Moving to the Data Center and Cloud

Internet Edge Is Moving to the Branch

Branch

CloudCloudCloud

Data Centers

CloudCloud

of CIOs Expect to Operate via the Cloud by 2015

MobilityMobility

More Mobile Data Traffic by 2015

High BW AppsHigh BW Apps

Of Mobile Traffic will be Video

Pressures on the WAN

Page 3: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

The Branch Conundrum

BUDGET

USER SUFFERING

WANDemands

Rethink your Branch-WAN Strategy Rethink your Branch-WAN Strategy

Page 4: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Introducing Cisco Intelligent WAN (IWAN) Uncompromised Experience Over Any Connection

TransportIndependent

Intelligent Path Control

Secure Connectivity

ApplicationOptimization

Internet

Branch

WAAS PfR

3G/4G-LTE

Provider FlexibilityLower Cost

Dynamic Path SelectionHigh Quality Experience

Direct, Scalable SecurityProtect Resources

App AccelerationMinimize Downtime

AVC

MPLS Data Center

Page 5: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Network IT Complexity with Overlay Appliances

Firewall Internet

Internal Resources

Corporate Network

AccessRouterWAAS

Application Visibility and Control

Firewall and VPN WAN Path

Control

Branch

Page 6: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

AccessRouter

Firewall Internet

Internal Resources

Corporate Network

Application Visibility and Control

Firewall and VPN WAN Path

Control

Cisco’s Approach:One Network wi th Uni f ied Serv ices

WAAS

Branch

Page 7: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

L2-L3Transport

L4-L7Application

Services

Routing Redefined

Cisco’s Approach:One Network wi th Uni f ied Serv ices

Control

Optimization

Security

Visibility

RoutingSimplifyApplication

Delivery

O n e N e t w o r k

U N I F I E DS E R V I C E S

Page 8: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Cisco Application ExperienceOptimal Application Experience with IT Simplicity

Cloud

Data CenterBranch

Application-Centric Networking

ISR-AX

CSR1000V

ASR1000-AX

VisualizeNetwork-wide

visibility & control

OptimizeBetter Performance

for Users

SecureConsistent end-to-end

Security

Page 9: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Optimal Application Experience with IT Simplicity

50–70% bandwidth reduction

2x VDI Sessions

Faster document processing

Probe-less deployment

Wired/Wireless view of 1000+ apps

Rapid root cause analysis

Simplified and scalable VPN

Comprehensive threat defense

Cloud Web Security

LOWER TCO

Network-WideVisibility and Control

VisualizeBusiness Applications

Run Better

Optimize SecureAny-to-Any

Security

Page 10: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Identify and Monitor 1000+ Applications NativelyAX comes with Integrated Application Visibility and Control (AVC)

L7 Classification Performance Collection

• Integrated DPI engine (NBAR2) recognizes 1000+ applications

• In-service application signature update

• Collect traffic statistics and 50+ performance metrics

• Export information using open export protocols such as netflow-v9 and IPFIX

TopTalkers

Bandwidth

Latency

Netflow-v9IPFIX

CapacityPlanning

Monitoring and Troubleshooting

Page 11: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Maximize Application PerformanceControl Application Bandwidth Usage and Selects Optimal Path

Appl ica t ion-aware QoS• Identify 1000+ applications using NBAR2 and

control bandwidth with Cisco industry leading QoS

• Limit unwanted traffic and prioritize critical applications

In te l l igent Path Se lec t ion• Deliver critical applications over the path

which can meet application performance requirement using PfR

• Automatic load share to maximize bandwidth use on available links

WAN 1

WAN 2

Stop Bittorrent and Netflix. Prioritize Salesforce.com, Oracle

BackupBackup

Page 12: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

File Services (5MB File)

100 20 30 40 50 60 70 80 90 100 110 120 130 140 150Time in Seconds

First Optimized with WAASFile Drag and Drop Over native WAN

Second Pass Optimized with WAAS

Email (5MB Attachment)

100 20 30 40 50 60 70 80 90 100 110 120 130 140 150Time in Seconds

First Optimized with WAASSend and Receive Email over native WAN

Second Pass Optimized with WAAS

VDI (Citrix)

20 4 6 8 10 12 14 16 18 20 22 24 26 28 30Time in Seconds

Launch Citrix XenDesktop with WAASLaunch Citrix XenDesktop Over Native Citrix ICA/SSL

Site Navigation Over Native Citrix ICA/SSLSite Navigation with WAAS

20 4 6 8 10 12 14 16 18 20 22 24 26 28 30Time in Seconds

First Optimized with WAASSharepoint File Download over Native WAN

Second Pass Optimized with WAAS

Optimize and Enhance Thousands of ApplicationsAX includes with Cisco WAAS WAN Optimization

24xFaster

17xFaster

30xFaster

3-8xFaster

(5MB Document)

Page 13: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Cisco 4451-X ISRPurpose Built Application Delivery Platform

ROUTING REDEFINED WITH ISR-AX

SecurityRouting

VisibilityControl

Optimization

Cisco ISR 4451-X

WORLD CLASS ARCHITECTURE

FUTURE PROOFED FOR SERVICES

PAY AS YOU GROW

Page 14: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Cisco ASR1000-AX

Extending Appl icat ion Exper ience to the WAN

• Cisco Application Visibility and Control (AVC)- Application-based optimal path selection - Quality of Service (QoS)- Application usage statistics- Application performance statistics- Probe-less visibility to over 1,200 applications

• WAN optimization• Cisco AppNav managing and optimizing WAAS resources• Cisco Virtual Wide Area Application Services (vWAAS) License (optional)

• Security (optional)• IP Security (IPsec), and multiple Secure Cisco VPN protocols• Firewall

Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G)Upgrade PIDs also available

Page 15: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Cisco Branch Platform Portfolio

Forw

ardi

ng P

erfo

rman

ce w

ith

Ser

vice

s

75Mb

350Mb

500Mb

1Gb

2Gb

5Gb

10Gb

3900(E)(3RU, 100M–350M)

2900(2RU, 35M–75M)

ASR1002-X(5G–36G)

ASR1001(2.5G–5G)

ISR 4451-X (2 RU, 1G–2G)

Page 16: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

F o r w a r d i n g w i t h S e r v i c e s

Inte

rfa

ce D

en

sity

2Gbps500Mbps350Mbps250Mbps100Mbps75Mbps50Mbps25Mbps 35Mbps

Integrated Services Router Portfolio

800 Series

1900 Series

2901

2911

2921

2951

3900 Series3900E Series

4451-X

Page 17: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

UC UCS-E Cloud Connectors

Switching/WLAN

WAN Optimization

AVCISR/ASR WAN PathControl

3G/4G

O P T I O N A L S E RV I C E SNETWORKING SERVICES REQUIRED

?? ?

?

?

InternetCorporateNetwork

Page 18: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Today’s Backhaul Approach is ExpensiveInefficient Traffic Management over a Premium Connection

WAN/MPLS

BEFOREInternet

Data CentersBranch

Backhaul Challenge:Growing WAN traffic from cloud services and internet connectivity

Page 19: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

The Upgrade that Pays for ItselfOptimize Your WAN Investment with IWAN

WAN/MPLS

AFTERInternet

Direct Internet Access (DIA) from Branch; Lower latency, lower cost

Data CentersBranch

Internet VPN Used to Connect Branch to HQDIA Benefit:

Efficient access to SaaSand offload guest traffic

Page 20: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

Quick Payoff for Infrastructure InvestmentCan Shift Funds from Connectivity to Enabling New Services

EXAMPLE:San Francisco MPLS VPN vs Dual Business Internet ($ per month)

Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web siteAssumes average Router upgrade is $3000; installation is $1000 and Support is $300CoS2 refers to VPN services providing real-time data and middle priority

$665 savings/month x 12 months x 100 sites

80

274

140

611

1.5 Mbps 10 Mbps

$220

MPLS VPN CoS2 $885

Direct Internet Access

Combined for Ent SLA

-75%

$800K Annual Savings

186% ROI

Payoff in 6 Months

https://cisco.impliedlogic.com/models/iwan

Page 21: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

What Can IWAN Enable?

High BW Apps

• Links overwhelmed

• Security and policy

• Backhaul to DC

• More BW for less

• Visibility and control

• Threat defense

• DIA: no backhaul

SaaS Roll-Out

Business Challenges

How IWAN Helps

Mobility/Guest

• App latency

• Backhaul to DC

• DIA: low latency

• Quick link turn-up

• Visibility and control

• Time-consuming and costly to add BW

• More BW for less

• Quick link turn-up

• DIA for right-traffic, right-link

OpEx Savings

• High recurring charges

• Inflexible SLAs

• Low-cost Internet links without compromise

• Provider flexibility for faster service rollout

Page 22: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Cisco IWAN Deployment ModelsDual MPLS Hybrid Dual Internet

Highest Service Level (SLA) SAAS not immediate requirement Availability over cost

Consistent VPN Overlay enables Security across TransitionConsistent VPN Overlay enables Security across Transition

Enable SaaS and/or high BW apps Balanced Service Level (SLA) Up to 99.999% Reliability

Best price/performance IT Managed Service Levels Up to 99.999% Reliability

Public Public Enterprise

Internet MPLS Internet Internet

Internet

MPLSMPLS

Page 23: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Building Highly Available WANs with Cisco IWANRedundancy and Path Availability Matter

* Typical MPLS and Business Grade Broadband Availability SLAs and Downtime per Year.

Single RouterSingle Path

Single RouterDual Paths

Dual RoutersDual Paths

Downtime per Year4 Hours23 Minutes

Downtime per Year24 Minutes

Downtime per Year5 Minutes

Downtime per Year8 Hours46 Minutes

99.998%0:24 / yr

MPLS or Internet

MPLS or Internet

ISR G2

99.999%0:05 / yr

MPLS or Internet

MPLS or Internet

ISR G2ISR G2

Internet

99.90%8:46 / yr *

ISR G2

MPLS

99.95%4:23 / yr *

Page 24: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Why Cisco IWAN

Integrated Platform

for IT Simplicity

Granular Control Everywhere

Proven Security at Scale

Unmatched Context-based

RoutingQuick ROI

Faster than Alternatives

Overlay Appliances

Up to 72% in Savings

The Alternative:

App Visibility & Control

IP Sec VPN

WAN Opt. Firewall

WAN Path SelectionRouter

• Any to Any Security

• Protect All Branch Resources

• Secure Direct Internet Access

• Network-Aware

• App-Aware

• Endpoint-Aware• Savings enables

Business Innovation

Many pay off in

6-12 months

• Branch ISR-AX

• DC ASR1K-AX

• Cloud CSR1000V

Page 25: Innovations at the Branch - Cisco...Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site Assumes average Router upgr ade is

Thank You