Innovations in Social Media: What We Can Learn Across I&R Disciplines

Two case studies on

Debra Furtado, CEOGrant Yarbrough, Social Media and

Grants Manager

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We won a car – through Facebook!

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How did we do it?

• Identify Stakeholders– Corporations, volunteers, donors

• Get phone and email lists!– 94% of people check email vs 64% on Social Media

• Make a compelling ask (Tell a story)!– Vote for us and help feed hungry seniors!

• Make it easy!

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#Snowpocalypse (1 & 2)

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What we did right

• Extra meals were delivered before the storm hit – no senior went hungry

• Volunteers were contacted in advance to deliver early – no one stuck on roads

• Seniors were called before and during the storm to check up on them.

• We reached out to “SnowedOut Atlanta”, and neighborhood associations via Facebook

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What could have gone better?•Track number of volunteers who came in through Facebook (we knew of 2)•Work more closely with media and other I&R referrers•Include outside groups in our “disaster plan” – who can get the word out that we need volunteers?•Email – One email went out 24 hours into the storm. We could have provided more communications with volunteers, donors and supporters before and after.

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@SrConnections

Before you get social, you need:•A reason! (what are you adding that is worth my time)?•A place to go or action to take (go here to get or give help)•Mobile friendly!•Donate/volunteer ability•Email signup

•An email newsletterTweet questions/comments: #AIRS2014 @SrConnections

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Social Media is a conversation, join in!

•Follow conversations-Facebook and Twitter both have “trending topics”

•Share your expertise•Don’t assume I know who you are and what you do•Start by telling your story.•Eventually your fans will share theirs

Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl