innovations to save lives in the next pandemic•what form will the next pandemic take? –cannot...
TRANSCRIPT
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Innovations to Save Livesin the Next Pandemic
Stanford Social Innovation andEntrepreneurship Program
June 7, 2007
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Three Innovations
1. Plan for Community Resiliency2. Pandemic Hotline3. Pandemic Homepage
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Community Resiliency
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The Reality
• A pandemic is inevitable• In 2007, we are no safer than in 1918• Vast majority of Americans will be under
prepared• We cannot rely on a vaccine
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How Will the Pandemic Affect You?
• Vulnerable populations may suffer– Similar to Hurricane Katrina
• Pandemic may target youngest andhealthiest– Similar to 1918 pandemic
• What form will the next pandemic take?– Cannot depend on medical system
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Problem
• Tension in a pandemic between keepingpeople connected and physicallyseparated
• Self-imposed isolation• Hysteria and chaos• Community resiliency is a challenge• Need for community infrastructure
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Existing Groundwork in California
• Health Framework for California Schools• California Codes• Schools
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Opportunities for Innovation
• Build a community infrastructure– Community networks– Community coordinators– Reaches out to vulnerable populations
• Diffusion of responsibility– Mobilize individuals– Foster community resilience
• Organize communities through publicschools
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Innovation Overview
• Two main components– Curriculum for public schools
• Pandemic preparedness• Community programming
– Community Resiliency Plan• Fosters and mobilizes support networks
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Resources Coordinators
• Food Coordinator– In touch with organizations that can provide
food to the community– Pivot point for food
• Supply Coordinator– In touch with organizations that can provide
supplies• Toiletries, diapers, cleaning supplies, etc.
– Pivot point for supplies
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Services Coordinators
• Medical Outreach Coordinator– Liaisons between community and medical services– Keep track of information for hospitals, clinics, etc.– Keep track of medical supplies
• Community Services Coordinator– Pivot point for services
• Special Needs Coordinator– Vulnerable individuals
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Community Immunity LeadershipGuide
• Sent to those who volunteered forleadership roles
• Basic information• Community leaders• Responsibilities/tasks• If you are unable to fulfill tasks• Contact information• Volunteer chart
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Moving Forward
• Need support from:– Departments of Education– Departments of Public Health– Schools– PTA and other organizations
• Curriculum• Letter• Pamphlet• Community leadership guide
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Hotline
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SARS: Ontario 2004
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SARS Ontario vs. Flu U.S.A.
• 12.7 Million People• .0003% Sick• 400,000 Calls
• 300 Million people• 25-35% Sick• Calls?
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Opportunities for Innovation
• No comprehensive, national pandemic fluhotline
• Call centers will probably not work as is• No plans integrate volunteers on any large
scale• Many hotlines for many purposes• Limited volunteer resources• Inconsistent data collection
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Our Innovation: An Overview
• Volunteer-based• Distributed calling• Consistent, up to date information• Data collection
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Our Target Callers
• Households with flu• Households without reliable internet
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Hotline Services• Information• Medical help• Sense of comfort
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Overarching Goals
• Reduce strain on hospital/emergency lines• Provide vulnerable with support and
information• Help people care for family at home
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Volunteer Walkthrough
• Register• Train• Inform• Connect
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Caller Walkthrough
• Queue• Data collection
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Moving Forward
Continue what we’ve been doing…
Bring technology and public health together!
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Hotline Demonstration at 8:30!
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Homepage
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Opportunities for Improvement
1. Lack of uniform, centralized, localinformation
2. Lack of ease of use3. Lack of technology to strengthen
community resiliency
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Three Solutions for Improvement
1. One location for easily updatablelocalized information
2. Summarized, accessible, and accuratebasic information
3. One easy way to connect to otherpeople in one's community
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Overall Design: Key Findings
• Less is Best• Inspired by websites such as flufacts.com• Cover pre and during time spans• Written for a 6th grade reading level• Wide range of bandwidths
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Testing
• Card Sorting• Human Interface Design Experts• Public Information Officers• Vulnerable Populations
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• Support from an Internet provider withmassive server capacity
• Collaboration from health departments
Moving Forward
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Connecting Our Innovations
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How They Work Together
• Cross-referential publicity• Consistency in information• Redundancy in information
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Thank you!
Reports can be found atsie-panflu.stanford.edu