Innovative App Workshop

What's behind an app and how creativity counts

Media Trust Go Mobile Conference 2013

28 March 2013

2

Apps for Good – in a nutshell

2012/136,250 students

Corporate partners and

funders

250 educators(in 90 schools)

250 experts volunteers

1: Problem definition

2: Market research

3: Solution design

4: Product design

5: B

uild

& te

st

3

What is an app?

A

B

C

4

Mobile app functions

Location Services

Purchase Channel

Touch screen and sensors

Multimedia

Connect

Notifications

5

What problems to solve?

Familiar Frequent Specific

Irritant Expensive Unpredictable

6

Native vs. web - platforms

Native apps (Android, iOS)

Optimal performance and speed Full use of native functions

Cost Platform specific Limitations on features (e.g. in apps

donations on iOS)

Mobile web apps (HTML5)

Cross-platform Fast release cycles (especially vs. iOS) Openness of the web Cheaper?

Performance & speed Limitations on native functions (but

this is changing…)

2010 – Course

2010 – Post-course

Early-mid 2011Legislation change; Turned down funding

Late 2011

http://geographics.blogs.casa.ucl.ac.uk/2011/08/22/the-london-riots-the-unemployment-link/

Early 2012

Mid-late 2012

Pixar

http://www.smartblog.es

http://thinkingfutures.net

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appsforgood.org@appsforgoodcdi