innovative approaches to promoting maritime careers

Innovative approaches to Innovative approaches to promoting maritime careerspromoting maritime careers

• John HepburnJohn Hepburn

PROMARCPROMARC

• PROPROmoting moting MAMArine rine RResearch esearch CCareersareers

• Create and analyse database of Create and analyse database of regional/national/EU schemesregional/national/EU schemes

• Identify drivers and key success factorsIdentify drivers and key success factors

• Recommend existing schemes for supportRecommend existing schemes for support

• Propose new schemes to take forwardPropose new schemes to take forward

DatabaseDatabase

• Simple structure – Excel spreadsheet, Simple structure – Excel spreadsheet, .txt notes, links to more detailed .txt notes, links to more detailed informationinformation

• 64 entries from 5 countries64 entries from 5 countries

• UK centricUK centric

• OngoingOngoing

AnalysisAnalysis

• TaxonomyTaxonomy

• Key success factorsKey success factors

• Performance measuresPerformance measures

• Enabling bodiesEnabling bodies

• Scored projects against 10 key Scored projects against 10 key driversdrivers

Analysis - TaxonomyAnalysis - Taxonomy

• Curriculum ResourcesCurriculum Resources

• Careers PromotionCareers Promotion

• Games & ChallengesGames & Challenges

• Courses, Diplomas & ScholarshipsCourses, Diplomas & Scholarships

• Popular / New MediaPopular / New Media

• AmbassadorsAmbassadors

• Sector PromotionSector Promotion

Analysis – Key Success Analysis – Key Success FactorsFactors

• ““Success is determined more by Success is determined more by having the right people than by having the right people than by having the right systems”having the right systems”

Analysis - Performance Analysis - Performance measuresmeasures

• DifficultDifficult• Generally not doneGenerally not done• Some measures:Some measures:

– Feedback from attendees/participantsFeedback from attendees/participants– Follow up interviewsFollow up interviews– Internet activityInternet activity– Recruitment levelsRecruitment levels

• ““none of the outcomes are rigorous enough to confirm none of the outcomes are rigorous enough to confirm that the project in question brought new candidates into that the project in question brought new candidates into the maritime sector”the maritime sector”

Analysis - Enabling bodiesAnalysis - Enabling bodies

• Clusters, coastal partnershipsClusters, coastal partnerships

• Trade bodies (includes learned societies)Trade bodies (includes learned societies)

• Individual companies (includes charities)Individual companies (includes charities)

• Further and higher education bodies Further and higher education bodies

• And, occasionally, governmental bodiesAnd, occasionally, governmental bodies

Analysis – Key driversAnalysis – Key drivers

1.1. Perceived low level of political/strategic Perceived low level of political/strategic importance by governing bodiesimportance by governing bodies

2.2. Lack of knowledge and understanding Lack of knowledge and understanding about the marine surface transport sectorabout the marine surface transport sector

3.3. Sector not as attractive to young people Sector not as attractive to young people as other sectorsas other sectors

4.4. Financial reward and pay seen to be Financial reward and pay seen to be unattractiveunattractive

5.5. Inability to compete for the best talent Inability to compete for the best talent from universities and collegesfrom universities and colleges

Analysis – Key driversAnalysis – Key drivers

6.6. Traditional industry unable/unwilling to Traditional industry unable/unwilling to change working methods.change working methods.

7.7. Traditional industry unable/unwilling to Traditional industry unable/unwilling to change recruitment methods or embrace change recruitment methods or embrace research.research.

8.8. Lack of interaction between industry and Lack of interaction between industry and academia on the development of academia on the development of education and research.education and research.

9.9. Poor exposure in the media.Poor exposure in the media.10.10. Insufficient information at school and Insufficient information at school and

college level about the sectorcollege level about the sector

Weighted Top 10 activitiesWeighted Top 10 activities

• Sea your Future - IMarESTSea your Future - IMarEST• Maritime ClustersMaritime Clusters• Maritime MagazineMaritime Magazine• Oceans of Opportunity (SUT)Oceans of Opportunity (SUT)• Science and Engineering Ambassador (SEA)Science and Engineering Ambassador (SEA)• Marine Careers Opportunities - IMarESTMarine Careers Opportunities - IMarEST• Mersey Maritime - Quay SkillsMersey Maritime - Quay Skills• French Maritime ClustersFrench Maritime Clusters• Dover Maritime Careers FairDover Maritime Careers Fair• Maritime Strategy for the Westpomeranian RegionMaritime Strategy for the Westpomeranian Region

Analysis – Top scoring Analysis – Top scoring schemesschemes• Curriculum ResourcesCurriculum Resources

– Aggregate Levy Sustainability Fund (57.5)Aggregate Levy Sustainability Fund (57.5)

• Careers PromotionCareers Promotion– Sea your Future – IMarEST (73)Sea your Future – IMarEST (73)

• Games & ChallengesGames & Challenges– Maritime Enterprise GameMaritime Enterprise Game (43) (43)

• Courses, Diplomas & ScholarshipsCourses, Diplomas & Scholarships– Mersey Maritime - Quay Skills (61)Mersey Maritime - Quay Skills (61)

• Popular / New MediaPopular / New Media– BBC Series "Coast“ (41)BBC Series "Coast“ (41)

• AmbassadorsAmbassadors– Science, Technology, Engineering and Mathematics Science, Technology, Engineering and Mathematics

(STEM) Ambassador (63)(STEM) Ambassador (63)

• Sector PromotionSector Promotion– Maritime Clusters (70)Maritime Clusters (70)

Project lies at junction of 3 Project lies at junction of 3 policies:policies:• MaritimeMaritime

• Science, Technology, Engineering Science, Technology, Engineering and Mathsand Maths

• YouthYouth

Youth Maritime

STEM

STEM AmbassadorsSTEM Ambassadors

• ““What’s my line?” visits to schoolsWhat’s my line?” visits to schools

STEM AmbassadorsSTEM Ambassadors• Participation in Engineering Education SchemeParticipation in Engineering Education Scheme

– Ambassadors mentor school teams finding solutions Ambassadors mentor school teams finding solutions to real world engineering problemsto real world engineering problems

Curriculum ResourcesCurriculum Resources

• Marine environment attractive topicMarine environment attractive topic

• Lead into maritime activitiesLead into maritime activities

• Increase interest in maritime careersIncrease interest in maritime careers

• Must involve teachers to be valuedMust involve teachers to be valued

• Also needs personal touch – internet Also needs personal touch – internet is not enough!is not enough!

• The “Beach Litter” projectThe “Beach Litter” project

Beach Litter ProjectBeach Litter Project• Asks students to write back story of 4 Asks students to write back story of 4

items of litteritems of litter

• Background informationBackground information– LitterLitter– SourcesSources– ShippingShipping– FishingFishing– Ocean currents, winds, tidesOcean currents, winds, tides

• ImagesImages

• Powerpoint presentationPowerpoint presentation

Beach LitterBeach Litter

Where does litter come Where does litter come from?from?

• The Marine The Marine Conservation Society Conservation Society runs a survey of beach runs a survey of beach litter every year.litter every year.

• The four main sources The four main sources of beach litter are of beach litter are from the public, from the public, fishing, sewage and fishing, sewage and shippingshipping

Source: Marine Conservation Society Beachwatch Survey 2008

Where does litter come Where does litter come from?from?

• Shipping litter - Shipping litter - 1.8% - 39 items per 1.8% - 39 items per kmkm– Includes items such Includes items such

as pallets, strapping as pallets, strapping bands and oil bands and oil drums. Some items drums. Some items of public litter may of public litter may have come from have come from ships.ships.

Source: Marine Conservation Society Beachwatch Survey 2008

ShipsShips• Ships are not the Ships are not the

worst polluters.worst polluters.

• They are more They are more than dots on the than dots on the horizon.horizon.

• They carry more They carry more than 90% of the than 90% of the stuff you buy.stuff you buy.

• They carry stuff They carry stuff that would that would otherwise go by otherwise go by road.road.

• What sorts of ships What sorts of ships are there, and are there, and what do they do?what do they do?

How did these get to How did these get to Wembury?Wembury?

• BalloonBalloon

• RopeRope

• Oil drumOil drum

• Radar Radar aerialaerial

Clusters and Careers Clusters and Careers PromotionPromotion

• Sea Vision UKSea Vision UK

• Maritime MagazineMaritime Magazine

• New edition for the New edition for the “U Tube “U Tube Generation” soonGeneration” soon

Clusters and Careers Clusters and Careers PromotionPromotion• Maritime Plymouth proposed local guideMaritime Plymouth proposed local guide• Working with Blue SoundWorking with Blue Sound• Sea is an amazing environment (marine)Sea is an amazing environment (marine)• Sea offers amazing opportunitities Sea offers amazing opportunitities

(maritime)(maritime)• Shared marine and maritime Shared marine and maritime

information resourcesinformation resources• Tailor to individual needsTailor to individual needs• Marine and Maritime AmbassadorsMarine and Maritime Ambassadors

Plymouth Local Guide – Shared Plymouth Local Guide – Shared ResourceResource

Great Black-backed Gull, Larus marinus Very common in and around the Sound, this is the biggest gull you will see, but not as bid as a gannet. It eats almost anything.

WildlifeThere are many sea creatures below the surface, or exposed by the

tide. These are some that you might see from a boat.


Product TankerProduct tankers carry refined oil to the fuel tanks in Plymouth, reducing road haulage, and keeping local petrol prices low

What does that ship do?


A Bermudan sloop has two working sails, both triangular. The mainsail, behind the mast has no spar of its own. The sail in front of the mast can have several names. Most usual are jib or foresail. This yacht has a jib which goes up to the top of the mast, and a long low foot at the bottom and is known as a masthead genoa, or “genie.” This sort of boat sails well upwind. When sailing with the wind behind, the crew will sometimes hoist another sail called a spinnaker. This rig is popular on a range of sizes of boats, from small dinghies to huge yachts.

Bermudan Sloop

Leisure BoatingPeople go boating in all kinds of different boats


Kate Reed - Business Analyst for Infospectrum

I graduated in “Maritime Business with Maritime Law” from Plymouth University in 2007 as a mature student. This gave me a practical knowledge of the management and operation of ships, and to the carriage of goods by sea, and research and analysis skills, which, combined with my previous work experience in business, fitted me for my job. Infospectrum is a leading independent provider of commercial intelligence to companies active in shipping, commodity trading, ship finance and insurance. I write reports on companies, principally in the marine, energy and commodities sectors. I have to use different levels of research, covering many international jurisdictions, while keeping up to date on current industrial issues, before analysing my various findings and presenting them in a written report. The clients often require the information within very tight deadlines. The diversity and uniqueness of the companies I cover means that no two days in the “office” are the same. Working from home in Plymouth lets me do a job in an exciting and varied industry and live by the sea.

People in Plymouth who use the sea for pleasure or profit

Plymouth Local Guide - Plymouth Local Guide - TailoredTailored

Landmarks of Plymouth SoundMatch up the pictures with the letters on the map (10 points each)

^ Breakwater Fort

^ Drake’s Island

< Fort Bovisand

Fort Picklecombe >

A

BC D

Total points

Basking sharks (below) are our biggest fish. But they live on the smallest of sea creatures—plankton and would not be interested in you as food. If the plankton is close to the surface you may see their dorsal and tail finas, and maybe their snouts as they hoover up the plankton with their wide open mouths..

90 points for a basking shark.(Photo:


Whales, dolphins and porpoises are mammals like us, and they need to breathe air, which they do through a blow-hole in the top of their head. You are not likely to see a whale in the Sound, but dolphins (right) often come in and play around the bows of ships and boats. Porpoises are much smaller and their dorsal fins are much less conspicuous. All these animals are known as cetaceans.

50 points for any cetacean (plus 10 points for each extra one).(Photo: Simon Middleton)

Marine WildlifeFins & Flippers

There is a wealth of life under the water which you can only see by diving, or by poking around when the tide is out. What you might see from a boat are mega fauna—which is how scientists

describe big animals.

Total points

Seals (right) are difficult to spot as you only usually see the head, and that not for long. But they are curious animals and my come to have a closer look at you. You are more likely to see a grey seal than a common seal, and they are not easy to tell apart.

70 points for a seal.


As a cutter she has one mast, and can set two or more sails in front of the mast, and a mainsail behind the mast. When racing we set a topsail above the mainsail. The crew will help you tell which sail is which. Match up the names to the letters.

Jib

Foresail

Mainsail

Topsail

5 points for each one

CornubiaBristol Channel Pilot Cutters used to take pilots out to the big ships coming in from sea. The

pilots knew the local waters better than the ship’s own captain and could take them safely into harbour. Cornubia was built in Polruan, Cornwall in 1911, but she has had a lot of work done to

her recently .

A

B

D

C

The port side is the one on your left as you look towards the bows (sharp end). The other side is called starboard. Which side of the boat are we looking at in the picture on the right?

5 points

In the picture to the left we are looking aft, at the stern (blunt end). Ropes which are used to control the angle of the sails are called sheets. Which one is this?

5 points

Total points


Sea PowerYou will see many warships in Plymouth Sound and the River Tamar. Devonport Royal Dockyard is Europe’s

biggest ship repair facility. It maintains many Royal Navy ships, and some are based here. Others come here to train, along with warships from other countries. You will also see Royal Fleet Auxiliary ships. You can tell what

sort of ship it is from the letter at the beginning of its pennant number which is painted on its side. Why not make a note of the pennant numbers and names of any warships you see?

Destroyers have pennant numbers beginning with D and frigates with an F. These are the work-horses of modern navies. The frigate below is HMS Cumberland

15 points for a destroyer or frigate

10 extra points for a foreign one

HMS Ocean, on the right, is the Navy’s biggest ship. It carries commandos and can land them by landing craft, helicopters, or straight onto a jetty.

30 points

To the left is a Royal Fleet Auxiliary ship. It carries spare fuel for ships away from harbour—a sort of floating service station. It is a merchant ship—RFA Black Rover not HMS Black Rover RFAs fly a blue ensign at the stern, rather than the white ensign.

15 points for an RFA.

Total points


PeopleHere are some of the people whose work in Plymouth involves them with the sea.

Would you like to work in, on or by the sea?

Charlotte Marshall - Research scientist at Plymouth's Marine Institute (right)(Photo: Charlotte Marshall)

John Hepburn - Freelance business support consultant, and author of Time in the Tide (below)

Mike Pumphrey - Havenmaster, Plymouth Yacht Haven (left)(Photo: Mike Pumphrey)

Innovative approaches to Innovative approaches to promoting maritime careerspromoting maritime careers

• The three most important things:The three most important things:

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innovative approaches to promoting maritime careers

Documents

maritime sectoranalysis

new candidates

development of education

supportpropose new schemes

collegesanalysis key

higher education bodies

careers promotionsea

right people