innovative business models for traditional content industries
DESCRIPTION
This is a talk I gave at Podcamp Pittsburgh 5 on September 19, 2010. I talk about how bands, authors, and other content creators can explore alternative business models to survive in a post-copyright world.TRANSCRIPT
Innovative Business Models for Traditional
Content Industries
Steve Klabnik
Why?
Startupvs
Lifestyle
“two way street”
ARG
Radiohead
300,000 = two days
MORE MONEY!
3,000,000 units1,750,000 physical CDs
Freemium
true value
experience
moves you
Derek Sivers
“Emphasize meaning over price = More paid sales”
$300/night
Say to the audience, “It's really important to us that you have our CD. We worked so hard on it and are so proud of it, that we want you to have it, no matter what. Pay what you want, but even if you have no money, please take one tonight.”
Mention this again before the end of the show, adding, “Please, nobody leave here tonight without getting a copy of our CD. We've shared this great show together so it would mean a lot to us if you'd take one.”
$1200/night
Double attendance
Kevin Kelly
“1,000 True Fans”
“distributed patronage”
Wrap Up:
•Think value add!
•Look to other industries
•Think outside the box
•Focus on building True Fans
•Make it easy to support you!
Links
•http://www.billboard.biz/bbbiz/content_display/industry/e3id98ddd2a7feb2ad800e58a6a9d37d36d
•http://remix.nin.com
•http://www.prefixmag.com/news/in-rainbows-sales-stats-revealed/22365
•http://sivers.org/livecd
•http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
Credits
•http://www.flickr.com/photos/helenzhang/3471300822/
•http://www.flickr.com/photos/kellan/3790825725/
•http://www.flickr.com/photos/beej/4345619280/
•http://www.flickr.com/photos/rosefirerising/428703735/