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Public
BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
Innovative Formulation that reduces Flow Lines in Complex Molded PartsPAINT REPLACEMENT IN PLASTIC PARTS
Public
BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
Painted Plastics
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Primary reasons for painting plastics
– Aesthetics: hiding irregularities in the substrate; free choice of color-gloss-structure; color matching with adjacent parts; color matching different materials plastic to metal
– Improved chemical, abrasion or UV-resistance
– Electrical conductivity
– Electromagnetic shielding
– Manufacturing convenience
– Styling versatility
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BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
The process of painting plastics
– Evaluation of the base polymer
- Molecular weight
- Fillers
- Additives i.e. plasticizers, release agents
- Processing techniques
– Surface treatment
- Cleaning
- Destaticizing
- Etching
- Corona treatment
– Priming
- Drying
– Pigmented coat
– Clear coat
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BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
Paint Replacement: The Process
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Challenges of replacing paint with mass coloration containing effect pigments – pigment size and shape
– Pearl and aluminum flake pigments have very plate-like shapes that are highly reflective and have high aspect ratios
– The Aspect Ratio is defined as the ratio of the longest length of a particle to the thickness of that particle
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BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Challenges of replacing paint with mass coloration containing effect pigments – part design
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Effect pigment containing polymer-
melt fronts approach
Weld line formation highlighted by
effect pigments
Flow simulation can be run for parts that will use special effect pigments to identify
potential weld lines
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Challenges of replacing paint with mass coloration containing effect pigments – choice of polymer
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– Polymers have unique properties
– Processing temperatures
– Chemistry
– Copolymers
– Impact modifiers
– Filled
– Additives
– Base color
– Opacity
– Transparent versions of resins like MABS provide improved coloration and higher quality irradiance
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Approach to developing suitable mass coloration formulas for paint replacement
Clariant has a good understanding of flow line root causes and can provide support to achieve flow-line-free products using two approaches:
– Evaluation of optimal effect pigment particle size and aspect ratio and concentration in the end product
- This approach can be considered for existing parts/projects
- Needs a co-creation approach between design via ColorWorks®
– Optimization of mold and part design
- More forward looking approach for future projects
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BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Approach to developing suitable mass coloration formulas for paint replacement – pigment selection
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It is possible to achieve flow-line-free parts regardless of part design by selecting a range of effect pigments with optimal particle size and the adapted concentration:
– Using a combination of Clariant in house prototyping and customers’ existing tooling to screen potential effect pigments
– Including design, who provides continuous feedback on color and irradiance during the screening process
Old Technology
New Technology
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
Approach to developing suitable mass coloration formulas for paint replacement – part design
Forward looking design includes:
– Part design
- Removal or relocation of flow line creating elements
– Use of textures
– In-house material flow analysis allows for:
- Gate location optimization
- Flow line analysis
- Reduction
- Possible placement to a non-critical portion of the product
- Sink marks reduction
- Shrinkage and warpage analysis
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Proposed gate positioning
Original gate positioning
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
Benefits of mass coloration of plastics
– High quality, long-lasting, brilliant color and finish – increased customer satisfaction
– No paint scratching or peeling issues – coloring is integral to the plastic molded part
– Coloring that withstands harsh environments
– Less scrap with no secondary painting
– Faster part production – color achieved in one step during molding
– Environmentally friendly manufacturing – eliminates environmental issues of painting (no VOC’s), easily recycled, and lowers overall production energy footprint
– Speed to market when entire development team is involved
– Lower final part cost – eliminates secondary operations (up to 50% of painted part cost)
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Confidential
BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
ColorWorks®
DESIGN CAPABILITIES
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
Clariant MasterbatchesColorWorks®
– ColorWorks® is the global network of Design and Technology Centers within the Clariant family
– ColorWorks® provides inspiration and exploration for plastics design through seminars at ColorWorks® locations or at customer sites, and at selected conferences
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©Clariant, 2013
Clariant MasterbatchesColorWorks®
– ColorWorks® teams closely work with brand companies and design firms, managing their plastics color and functional needs regarding complexity, brand identity, and speed to market
– Understanding and speaking the language of
- Design
- Industrial design
- Process simulation
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BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
ColorWorks®
Global network
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West Chicago, IL, USA
Merate, Italy
Singapore
São Paulo, Brazil
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
ColorWorks® anticipates changing market dynamics
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BU Masterbatches
Global Marketing and Key Account
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01.10.2014
ColorWorks®
MANAGING SPECIAL EFFECTS
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
ColorWorks®
Special effects
– Base color and special effect are not independent variables within the equation leading to the final visual appearance of plastic parts
– ColorWorks® helps designers in achieving the intended emotional value delivered through color dimension, while ensuring technical suitability for the specific application, resin, and mold design
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+ bronze pearl
+ reddish gold pearl
+ red pearl
+ white pearl
+ red bronze pearl
+ gold interferential
+ blue interferential
C.I. Pigment Red 254
in PP homopolymer
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Confidential
BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
ColorWorks®
PROJECT MANAGEMENT
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
ColorWorks®
Project management
– ColorWorks®
streamlines the development process, through efficient procedures covering the various phases along the project timeline
- Conceptual design
- 2D / 3D design
- Trend analysis
- Color creation
- Prototyping
- Sampling
- Validation
- Color management
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Confidential
BU Masterbatches
Global Marketing and Key Account
Management
01.10.2014
Contact
BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
Contact
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CLARIANT MASTERBATCHESRBL EUROPE
Clariant SEBU MasterbatchesAm Unisys-Park 1D-65843 Sulzbach am Taunus
Tel: +49 6196 757 6276+49 6196 757 60
Fax: +49 6196 757 6113
WWW.CLARIANT.COM/[email protected]
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BU Masterbatches, Global Marketing and Key Account Management, 01.10.2014
©Clariant, 2013
Disclaimer
This presentation contains certain statements that are neither reported financial results nor other historical information. This presentation also includes forward-looking statements.
Because these forward-looking statements are subject to risks and uncertainties, actual future results may differ materially from those expressed in or implied by the statements. Many of these risks and uncertainties relate to factors that are beyond Clariant’s ability to control or estimate precisely, such as future market con-ditions, currency fluctuations, the behavior of other market participants, the actions of govern-mental regulators and other risk factors such as: the timing and strength of new product offerings; pricing strategies of competitors; the Company's ability to continue to receive adequate products
from its vendors on acceptable terms, or at all, and to continue to obtain sufficient financing to meet its liquidity needs; and changes in the political, social and regulatory framework in which the Company operates or in economic or technological trends or conditions, including currency fluctuations, inflation and consumer confidence, on a global, regional or national basis.
Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this document. Clariant does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials.
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