Innovative Market Analysis Innovative Market Analysis & Business Intelligence& Business Intelligence

Federal Partners in Technology Transfer Federal Partners in Technology Transfer Annual General MeetingAnnual General Meeting

June 17 – 18, 2009June 17 – 18, 2009

IntroductionIntroduction

What to do - faced with the reality of What to do - faced with the reality of the current economic climatethe current economic climate

Sobering reality has 2 features, Sobering reality has 2 features, which differentiates the current which differentiates the current climate from previous recessions:climate from previous recessions:• Events occurred extremely quicklyEvents occurred extremely quickly• World economy experienced a World economy experienced a

widespread crisiswidespread crisis

IntroductionIntroduction

Warren Buffett quote - “When the tide Warren Buffett quote - “When the tide goes out, it is easy to see who is goes out, it is easy to see who is swimming naked”. And right now, the tide swimming naked”. And right now, the tide is going out.is going out.

Intelligence plays a more important role Intelligence plays a more important role than ever before.than ever before.• Conduct a thorough needs analysisConduct a thorough needs analysis• Think through intelligence deliverables & Think through intelligence deliverables &

processes & their utilizationprocesses & their utilization Use intelligence strategically as an asset. Use intelligence strategically as an asset.

IntroductionIntroduction

Enables public organizations, Enables public organizations, companies & entire industries look companies & entire industries look for ways to survive, compete & thrive for ways to survive, compete & thrive in this shake-out.in this shake-out.

Monitor environment for emerging Monitor environment for emerging opportunities.opportunities.

IntroductionIntroduction

Expert panel discussion on some topics for Expert panel discussion on some topics for emerging opportunities in this ‘new’ emerging opportunities in this ‘new’ normalnormal

Usha Srinivasan – Timely market Usha Srinivasan – Timely market intelligenceintelligence

Elsie Quaite-Randall – Business Elsie Quaite-Randall – Business intelligence on a shoestringintelligence on a shoestring

Amy Lemay – How to harness the complex Amy Lemay – How to harness the complex system of innovation to reveal new system of innovation to reveal new possibilities & opportunities possibilities & opportunities