innovative marketing with adam broitman of circ.us
DESCRIPTION
An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.TRANSCRIPT
Marketing Innovation
Circ.us...
tells stories through participation
and innovation.
What is Innovation?
Why Is Innovation Important For Marketers?
How to Incorporate Innovative Thinking into Your Marketing?
Innovation is creativity with a job to do
-John Emmerling
“I think my job is done here”
Why bother?
40% of the major corporations that existed in America in 1975
no longer exist today*
*Winning At New Products, Robert G. Cooper
“Don’t blame me, I am in the
marketingdepartment”
adding market value through innovation
[email protected] Stage One Needs Based Assessment
“The universe is made of stories, not of atoms.” - Muriel Rukeyser
[email protected] Stage Four Opportunity Evaluation
Example 1 Dunkin Run
Example 2 Fiat Eco Drive
Talk is Cheap
Yes, there are alternatives
to innovation.
“I can't understand why people are frightened of new ideas. I'm frightened of the old ones.”
-John Cage
