innovative packaging 1
TRANSCRIPT
PACKAGING “A SILENT SALESMAN”
INTRODUCTION
Packaging is a market and a marketing necessity. Traditionally, the function of packaging was to protect goods but in the modern age it acts as a promotional tool and the major image builder contributing to the product success.
Packing is the act of housing the product in the packages or containers like tins, cans, bags, jars, bottles, boxes etc.
A ‘package’ is a wrapper or a container in which product is enclosed ,encased, housed or sealed .
It deals with activities of planning and designing of different means of packing the products.
What is PACKAGING? “PACKAGING” is the science, art and technology of
enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Packaging design can be viewed in 3 different ways: A means of protecting the contents of the package A contributor to the cost of the end product A sales canvas on which to promote products attributes
and benefits
OBJECTIVES
Physical protection Barrier protection Containment Information transmission Marketing
OBJECTIVES (contd…..)
Product identification Product convenience Product promotion Product profit generation
FUNCTIONSFUNCTIONS
Technical FunctionsTechnical Functions
Preservation Transportation Measurement Dispensation Storage
FUNCTIONS (Contd….)
Marketing Functions
Communicate Display Inform Promote Motivate
DIVISIONS OF PACKAGING
Based on end user
Consumer packaging Industrial packaging Military packaging Government packaging
DIVISIONS OF PACKAGING (Contd…..)
Based on packaging level
Primary packaging Secondary packaging Tertiary packaging Unitized/ Palletized packaging Containerized packaging
DIVISIONS OF PACKAGING (Contd…..) Based on commodity
Food packaging Pharmaceutical packaging Medical device packaging Electronics packaging Cosmetic packaging Chemical packaging Hazardous material packaging
TYPES OF PACKAGING MATERIALS
Plastic Metal Brick Carton Cardboard Glass
INNOVATIVE PACKAGING CONCEPTS
Hermetic packaging Organic packaging Micro packaging Ethical packaging Convenience packaging
HOW TO CREATE INNOVATIVE PACKAGING?
Create a reusable package Add a little extra to your
packaging Make design the focus of your
packaging Create fun packaging Let your true colors shine
through
HOW TO CREATE INNOVATIVE PACKAGING?
Extend your labels Try the metallic look Focus your packaging on the
specific target Merge two packaging
concepts Look to nature for inspiration
Family packaging strategy Multiple packaging strategy Reuse packaging strategy Ecological packing policy
PACKAGING STRATEGIES
SYMBOLS USED ON PACKAGES
Hazardous materials have special information and symbols. Two examples are below:-
SYMBOLS (Contd…….)
Keep away from sunlight
Keep away from water
Environmental Considerations
Sustainability Recyclability Life cycle assessment Waste management Environmental responsibility
CONCLUSION
Manufacturers should tailor the packaging to suit the needs of the product, the transport system and the consumer. It should also meet the health, safety standards and environmental considerations.
The package of a product should be designed in such a manner so that it has a wide impact on the psychology of the consumer which would lead the consumer to purchase the product simply by having a look over it.
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