innovative seo techniques
TRANSCRIPT
Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
© 2013 Dejan SEO - http://dejanseo.com.au/
SEO Schemes
Reward
Ris
k
Risk vs. Reward
© 2013 Dejan SEO - http://dejanseo.com.au/
SEO Schemes
Reward
Ris
k
Detected
Not Detected
Detected
Risk vs. Reward
Mind the Gap.
© 2013 Dejan SEO - http://dejanseo.com.au/
Established Competitor
New BrandPer
ceiv
ed A
uth
ori
ty
Gap
Smart Schemes.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff
Replacement.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff
Clean & Purge.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff
End Outcome.
© 2013 Dejan SEO - http://dejanseo.com.au/
YourCompetitor
YourBrand
Long-Term & Safe vs. Temporary & High Risk
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Google+ in Google’s Index
Nov 2011
http://dejanseo.com.au/what-is-google-up-to-now/
© 2013 Dejan SEO - http://dejanseo.com.au/
ExperimentsFlowing Google+ Link Juice
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
SERP Clicks
AuthorshipBenefits
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Tabbed Content Indexing
http://dejanseo.com.au/experiment-with-tabbed-content/
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Authority + 1000s of OBLs
http://dejanseo.com.au/pagerank-split-experiment/
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Document Consolidation
http://dejanseo.com.au/hijacked/
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Hijacking Rand Fishkin’s Blog
http://dejanseo.com.au/hijacked/
Test Page
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Result Hijacking Consequences
http://dejanseo.com.au/google-against-content-scrapers/
ManualAction
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics
BitTorrent
http://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://dejanseo.com.au/
362,563 downloads 12,000 links
Guerrilla SEO
Blog to PDF: Distribution
http://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/ © 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
YouTube Subscriber Hack
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/youtube-subscriber-hack/
Noindex via Canonicalisation
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/noindex-competitors/
rel=“canonical”+
<META NAME=”ROBOTS” CONTENT=”NOINDEX“>
Image Search Art
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/seo-experiment-google-image-search/
Google Webmaster Tools Hack
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/mind-blowing-hack/
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics
Google Algorithm Tracking
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://algoroo.com/
Top-Level Links Spam Detection
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/link-spam-detection/
Unique Domain IBL vs. PageRank (norm deviation)Spam!
Saving Long-Tail Traffic Data
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/Graph Credit: Conductor
The Rise of “(not provided)”
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
GWT: Search Query Overview
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
Your Own Search & Keyword Index
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
GWT: Search Query Limitations
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
• Data Limit: 2,000 queries• Impressions, Clicks, Position, CTR, Change
Saving & Storing Your Data
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejantools.com/
Phrase Research Methodology
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://phraseresearch.com/
1. What phrases have good search volume?2. How well do I rank for those phrases?3. What is my average CTR?4. Can I outrank the result above me?5. How much more traffic would I get?6. What financial impact would it have?
Phrase Research Methodology
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://phraseresearch.com/http://dejanseo.com.au/introducing-phrase-potential-calculator/
Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics
Post-Purchase Enthusiasm
http://dejanseo.com.au/post-purchase-excitement/
SEO Tactics
© 2013 Dejan SEO - http://dejanseo.com.au/
Social Signal Canonicalisation
http://dejanseo.com.au/social-signal-consolidation/
SEO Tactics
© 2013 Dejan SEO - http://dejanseo.com.au/
Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/
Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/
Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/
http://muil.net/© 2013 Dejan SEO - http://dejanseo.com.au/
Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/
http://freshlinkfinder.com© 2013 Dejan SEO - http://dejanseo.com.au/
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/
Selective Sharing & SearchBO
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© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/
CTR: No Impact on RankingsBO
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http://dejanseo.com.au vs. http://dejanseo.com.au
Less effective than a live link.More effective than rel="nofollow“ link.
© 2013 Dejan SEO - http://dejanseo.com.au/
Non-Link References
http://dejanseo.com.au/seo-experiment-with-non-link-references/
BONUS M
ATERIAL
Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/ Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/Blekko: http://dejanseo.com.au/blekko-search-engine/
Link Cleanup Tips:http://dejanseo.com.au/link-cleanup/
Google may ignores some of your links:http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/
Bounce Rate not a negative signal:http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/
Google doesn’t use AuthorRank:http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/
Google Penalties Are Granular:http://dejanseo.com.au/bbc-penalised/
© 2013 Dejan SEO - http://dejanseo.com.au/
Read This.BO
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