innovative seo techniques

51
Innovative SEO Techniques by Dan Petrovic © 2013 Dejan SEO - http://dejanseo.com.au/

Upload: dejan-seo

Post on 12-May-2015

617 views

Category:

Business


3 download

TRANSCRIPT

Page 1: Innovative SEO Techniques

Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/

Page 2: Innovative SEO Techniques

© 2013 Dejan SEO - http://dejanseo.com.au/

SEO Schemes

Reward

Ris

k

Risk vs. Reward

Page 3: Innovative SEO Techniques

© 2013 Dejan SEO - http://dejanseo.com.au/

SEO Schemes

Reward

Ris

k

Detected

Not Detected

Detected

Risk vs. Reward

Page 4: Innovative SEO Techniques

Mind the Gap.

© 2013 Dejan SEO - http://dejanseo.com.au/

Established Competitor

New BrandPer

ceiv

ed A

uth

ori

ty

Gap

Page 5: Innovative SEO Techniques

Smart Schemes.

© 2013 Dejan SEO - http://dejanseo.com.au/

New Brand

Schemes

Good Stuff

Page 6: Innovative SEO Techniques

Replacement.

© 2013 Dejan SEO - http://dejanseo.com.au/

New Brand

Schemes

Good Stuff

Page 7: Innovative SEO Techniques

Clean & Purge.

© 2013 Dejan SEO - http://dejanseo.com.au/

New Brand

Schemes

Good Stuff

Page 8: Innovative SEO Techniques

End Outcome.

© 2013 Dejan SEO - http://dejanseo.com.au/

YourCompetitor

YourBrand

Long-Term & Safe vs. Temporary & High Risk

Page 9: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Methodologies

SEO Tactics

Page 10: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Methodologies

SEO Tactics

Page 11: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Google+ in Google’s Index

Nov 2011

Page 12: Innovative SEO Techniques

http://dejanseo.com.au/what-is-google-up-to-now/

© 2013 Dejan SEO - http://dejanseo.com.au/

ExperimentsFlowing Google+ Link Juice

Page 13: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

SERP Clicks

AuthorshipBenefits

Page 14: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Tabbed Content Indexing

http://dejanseo.com.au/experiment-with-tabbed-content/

Page 15: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Authority + 1000s of OBLs

http://dejanseo.com.au/pagerank-split-experiment/

Page 16: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Document Consolidation

http://dejanseo.com.au/hijacked/

Page 17: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Hijacking Rand Fishkin’s Blog

http://dejanseo.com.au/hijacked/

Test Page

Page 18: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Result Hijacking Consequences

http://dejanseo.com.au/google-against-content-scrapers/

ManualAction

Page 19: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Methodologies

SEO Tactics

Page 20: Innovative SEO Techniques

BitTorrent

http://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://dejanseo.com.au/

362,563 downloads 12,000 links

Guerrilla SEO

Page 21: Innovative SEO Techniques

Blog to PDF: Distribution

http://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/ © 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Page 22: Innovative SEO Techniques

YouTube Subscriber Hack

Guerrilla SEO

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/youtube-subscriber-hack/

Page 23: Innovative SEO Techniques

Noindex via Canonicalisation

Guerrilla SEO

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/noindex-competitors/

rel=“canonical”+

<META NAME=”ROBOTS” CONTENT=”NOINDEX“>

Page 24: Innovative SEO Techniques

Image Search Art

Guerrilla SEO

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/seo-experiment-google-image-search/

Page 25: Innovative SEO Techniques

Google Webmaster Tools Hack

Guerrilla SEO

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/mind-blowing-hack/

Page 26: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Methodologies

SEO Tactics

Page 27: Innovative SEO Techniques

Google Algorithm Tracking

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://algoroo.com/

Page 28: Innovative SEO Techniques

Top-Level Links Spam Detection

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/link-spam-detection/

Unique Domain IBL vs. PageRank (norm deviation)Spam!

Page 29: Innovative SEO Techniques

Saving Long-Tail Traffic Data

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/tail-chase/Graph Credit: Conductor

Page 30: Innovative SEO Techniques

The Rise of “(not provided)”

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/tail-chase/

Page 31: Innovative SEO Techniques

GWT: Search Query Overview

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/tail-chase/

Page 32: Innovative SEO Techniques

Your Own Search & Keyword Index

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/tail-chase/

Page 33: Innovative SEO Techniques

GWT: Search Query Limitations

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/tail-chase/

• Data Limit: 2,000 queries• Impressions, Clicks, Position, CTR, Change

Page 34: Innovative SEO Techniques

Saving & Storing Your Data

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejantools.com/

Page 35: Innovative SEO Techniques

Phrase Research Methodology

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://phraseresearch.com/

1. What phrases have good search volume?2. How well do I rank for those phrases?3. What is my average CTR?4. Can I outrank the result above me?5. How much more traffic would I get?6. What financial impact would it have?

Page 36: Innovative SEO Techniques
Page 37: Innovative SEO Techniques

Phrase Research Methodology

Methodologies

© 2013 Dejan SEO - http://dejanseo.com.au/

http://phraseresearch.com/http://dejanseo.com.au/introducing-phrase-potential-calculator/

Page 38: Innovative SEO Techniques

Experiments

© 2013 Dejan SEO - http://dejanseo.com.au/

Guerrilla SEO

Methodologies

SEO Tactics

Page 39: Innovative SEO Techniques

Post-Purchase Enthusiasm

http://dejanseo.com.au/post-purchase-excitement/

SEO Tactics

© 2013 Dejan SEO - http://dejanseo.com.au/

Page 40: Innovative SEO Techniques

Social Signal Canonicalisation

http://dejanseo.com.au/social-signal-consolidation/

SEO Tactics

© 2013 Dejan SEO - http://dejanseo.com.au/

Page 41: Innovative SEO Techniques

Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/

Page 42: Innovative SEO Techniques

Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/

Page 43: Innovative SEO Techniques

Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/

http://muil.net/© 2013 Dejan SEO - http://dejanseo.com.au/

Page 44: Innovative SEO Techniques

Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/

http://freshlinkfinder.com© 2013 Dejan SEO - http://dejanseo.com.au/

Page 45: Innovative SEO Techniques
Page 46: Innovative SEO Techniques

© 2013 Dejan SEO - http://dejanseo.com.au/

Bonus.

Page 47: Innovative SEO Techniques

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/

Selective Sharing & SearchBO

NUS MATERIA

L

Page 48: Innovative SEO Techniques

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/

CTR: No Impact on RankingsBO

NUS MATERIA

L

Page 49: Innovative SEO Techniques

http://dejanseo.com.au vs. http://dejanseo.com.au

Less effective than a live link.More effective than rel="nofollow“ link.

© 2013 Dejan SEO - http://dejanseo.com.au/

Non-Link References

http://dejanseo.com.au/seo-experiment-with-non-link-references/

BONUS M

ATERIAL

Page 50: Innovative SEO Techniques

Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/ Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/Blekko: http://dejanseo.com.au/blekko-search-engine/

Link Cleanup Tips:http://dejanseo.com.au/link-cleanup/

Google may ignores some of your links:http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/

Bounce Rate not a negative signal:http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/

Google doesn’t use AuthorRank:http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/

Google Penalties Are Granular:http://dejanseo.com.au/bbc-penalised/

© 2013 Dejan SEO - http://dejanseo.com.au/

Read This.BO

NUS MATERIA

L

Page 51: Innovative SEO Techniques