innovative techniques for delivering/evaluating programmes
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Innovative Techniques for Delivering/Evaluating Programmes. IFIE/IOSCO Global Investor Education Conference November 9, 2010. 1. Evaluating An Investor Protection Campaign. 1. What We Learned: Victim Profile. Victim demographic trends:. Male 55-65 years old More financially literate - PowerPoint PPT PresentationTRANSCRIPT
Innovative Techniques for Delivering/Evaluating Programmes
IFIE/IOSCO Global Investor Education ConferenceNovember 9, 2010
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1Evaluating An Investor Protection Campaign
Copyright 2008 FINRA 3
What We Learned: Victim Profile
Male
55-65 years old
More financially literate
College-educated
Recent change in financial or health status
Higher income
Risk-takers
Victim demographic trends:
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What We Learned: Key Risk Factors
Owning high-risk investments
Relying on friends, family, co-workers for advice
Being open to new investment information
Failing to check background and registration of financial professional and product
Being unable to spot persuasion
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What We Learned: Persuasion & Investment Fraud
Analysis of over 300 undercover fraud tapes
Most frequently used persuasion tactics:
► Phantom Riches
► Source Credibility
► Social Consensus
► Reciprocity
► Scarcity
Average # Total Tactics per Transcript
13.35
6.47
0
4
8
12
16
Avg # Tactics
Investment
All Others
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Response: “Outsmarting Investment Fraud”
Three-part Curriculum:
Risk - Know the risk factors for investment fraud
Persuasion - Know the most common tactics used
Prevention - Know the most powerful fraud prevention strategies
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Impact: Evaluation of the Curriculum
► Recruit investors to attend one of two workshops.
► Deliver new curriculum to the first group, then put both groups in a hypothetical “fraud situation”
► Measure difference in resistance to fraud appeal.
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Impact: Evaluation of the Curriculum
Those who had been to the OIF seminar responded positively to the fraud appeal 50% less frequently than those who had not.
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9
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Delivering An Investor Protection Campaign
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Free Resources
►Partner Toolkit
►Curriculum CD
►Flip Charts
►Documentary
►Handouts Fighting Fraud 101 Investor Kits Playing Cards
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Partner Toolkit
► Reaching your audience
► Tips for conducting outreach
► How to plan events
► Event planning templates
► How to use the Outsmarting Investment Fraud Curriculum
► How to use the “Trick$ of the Trade” documentary
► Outreach tools and materials
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Curriculum CD
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Flip Charts
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Documentary
► 51 minute, broadcast quality documentary
► Modeled after Outsmarting Investment Fraud curriculum
► Features interviews with victims and con criminals
► DVD Distribution
► Public Television Distribution
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Where to Learn More
Fraud Prevention Web Site: www.saveandinvest.org
Questions? John GannonSenior Vice President FINRA Investor Education(202) [email protected]