innovator's dilemma
TRANSCRIPT
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the digital makers
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7 passos para evitar o Dilema do Inovador
no seu Negócio
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Bill Coutinho Head of Innovation
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Do que estamos falando?
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“When new technologies cause great firms to fail”
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Inovação de Sustentação ×
Inovação Disruptiva
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Inovação de Sustentação
Inovação Disruptiva
expectativa do mercado
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Inovação de Sustentação atende necessidades atuais
× Inovação Disruptiva atende necessidades futuras
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Então…
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A inovação nunca para!
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“Why software is eating the world”
— Mark Andreessen
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Transformação Digital Inovação com tecnologia/software
Evolução potencialmente exponencial
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Aprendendo com as Startups
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1 Abra espaço para inovação Crie um time multi-funcional, startup-like approach
Quanto mais diversidade, melhor!
Proteja o time das pressões do “business as usual”
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Crie um Fundo de Inovação Financie a inovação através de um fundo, sem a necessidade de provar ROI pelos métodos tradicionais
Pense como os investidores em startups!
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Aprenda as técnicas de inovação Design Thinking, Lean Startup, Agile, etc.
Se necessário, contrate especialistas para trazer métodos, técnicas e experiência.
Não faça cursos, aprenda fazendo!
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Explore as possibilidades Pense o impensável, esqueça por um tempo os clientes atuais
Pense nas adjacências do negócio, em nichos mal atendidos
Proíba a palavra “não!”
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Defina os critérios de sucesso A inovação deve estar ligadas à estratégia digital da empresa
Escopo, prazo e orçamento são critérios fracos
Aprender sobre o comportamento dos clientes pode fazer parte do sucesso da iniciativa
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Construa credibilidade através de resultados de impacto Fuja do risco de ficar à margem do negócio, com iniciativas pequenas ou sem visibilidade
Be bold!
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Integre a inovação ao “Business as Usual” Crie um caminho para integrar a inovação ao negócio atual
Mas, às vezes, o melhor caminho é uma spin-off!
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