Insects

By. Michelle, Destiny, and Roddrick

Customers

• Protein seekers

• People who enjoy eating bugs

• Little kids

Demographics

• Anyone and mainly western civilizations

Geographics

• Western culture like, India, Africa, China, and etc.

Psychographic

Its in their culture

they just chose to

Behavioral

• We want to use the Modern approach to marketing the product with celebrities and people that the younger age group can identify with…

Product

• A) that it taste good

• B) Hot and sweet crickets

• C) You can eat it if you need protein.

• D) In a ventilated box.

• E)

Place

• A) Online and various stores.

• B) a high number of people use the internet, and more than likely the people unwilling to buy them from the internet will visit stores to buy our product

Price

• A)$2.00

• B) Because some crickets are different sizes. So the price should vary.

Promotion

• A) Where is it going to be sold, are the crickets freshly made, quantity they come in, and flavors

• B) publicity is the right method because no one eats the product so before the product would sell you would need to create a name for the product.

• C) Advertisement through celebrities, media, music, and magazines