Insert rep’s name

The Brand

• Research laboratories in U.S.A and Italy

• Avant-garde formulations

• Constant and updated research

• On the edge of worldwide trend of the cosmetic market

• Distributed in South Africa by Take Note Trading

Innovative product range

• High quality

• Rich in motivation

• Eye catching packaging

• Innovative communication support

• Innovative concepts

Not only products

• Support and image in the salon

• Communication materials• High quality styling

educational material• Technical educational

format• Events

u:t shampoos: clarify, prepare to styling and cleanse u:t conditioners: smooth, prepare to styling, soothe and

nourish

u:t styling: enhance the styling process, protecting the hair from heat and styling damage

urban:tribe

Cleansing – u:t shampoos

During the shampooing, the specific patented active principles, attaching to residual styling agents, dirt and other elements, pulling them away from the hair shaft.

Conditioning – u:t conditioners While conditioning the hair, the hydrolyzed proteins acts in synergy with the botanical extracts, sealing in the vitamins into the cortex and cuticle layers, producing flexibility and protection. Creating moisture and shine.

Styling – u:t styling

In the styling phase, High Tec resins, enhances the process by forming a smooth film on the hair shaft, giving flexibility and protection. Film agents are formed to protect the hair and will not coat it. It will not create weight and even when using a lot of products. It will protect the hair shaft during heat styling while restoring the moisture balance

u:t __stile and no limit creativity

urban:tribe

urban:tribe

• For today’s underground and cosmopolitan generation• For the urban tribes with their own identity signs and

their own symbols• A new way of interpreting the desires people• Listening to the rhythm of the street where new trends

and desires of changes grows

But they all share a common language, identifying themselves in a life style.

shampoos• 4 different specific formulas to act in synergy with all other products, guaranteeing

maximum styling result

texture : volumizing shampoo for normal or flat hair smooth : smoothing shampoo for frizz and curly hairflexibility : revitalizing and hydrating shampoo for dull hair purity: deep cleansing shampoo for every hair types

Contains:• Dessert Complex• Hydrolyzed rice proteins• Hydrolyzed silk proteins• Botanical extracts• Guar extracts• Vitamins• Patented active principles

!!! act in synergy with the conditioners

conditioners• 3 different specific formulas to act in synergy with all other products, guaranteeing

maximum styling result

texture : volumizing conditioner for normal or flat hair smooth : smoothing conditioner for frizz and curly hairflexibility : revitalizing and hydrating conditioner for dull hair

• Contains:• Dessert Complex• Hydrolyzed rice proteins• Hydrolyzed silk proteins• Botanical extracts• Vitamins• Patented active principles

!!! act in synergy with the shampoos

14 different working tools to give limitless space to creativity

_ to create and play every style, every desire _ to shape _ to hold_ to support _ to define_ to smooth_ to volumize _ to sculpt

styling & finishing

urban:tribe

megamixconditioning & styling balm

no limitsstraightening & curl former gel

power smoothextra smoothing gel

power straight straightening protective fluid

spray 2 straightprotector spay

urban:tribe

3d_version

styling & finishing versatile liquid styler

xcentric gel styling & finishing gel

kaptorstyling & volumizing foam

helixnon oil soft curl designer

urban:tribe

xpander volumizing & texturizing foam

sticky styling & finishing cream

freakyshaper pomade

nogravityecological voluminizer hairspray

grungydefining & texturizing wax

shiners

5 unique formulas to increase shine in hair

• to perform incredible shine • to protect• to simultaneously hold and shine • to create and play every style, every

desire

shiners

slikeranti-fluid gloss fluid

the glowglittering & shinning wax

starring gelstyling & starring gel

radiatepolisher spray

upliftfinishing shiner hairspray

gummy gumcreative styling gum

scatty spray waxversatile spray wax

rush gelstrong hold gel

oner gelstrong wet look gel

perky spray gelflexible spray gel

mighty waxfinishing wax

onside spraystrong finishing spray snap glue

hard modeling cream

• One of the most current and advanced coloring systems in the world

• Not only designed to condition the hair, which is common in today's advanced industry. It is also designed to maintain the full integrity after the color process by protecting the hair fiber from common chemicals found in hair coloring

• All while concluding with a natural, brilliant, and competitive end result

 

• a highly creative permanent colour

• with high quality pigments

• the new patented NanoBioGenius technology

• a conditioning and protective cosmetic base

• a pleasant honey fragrance

• minimum content of ammonia

• Complete grey hair coverage • highly choice of shades

< a highly creative permanent colour >

• a color very simple to use:• Simple choice of shade• Simple mixture with the oxidizing emulsion• Easy to distribute on hair• Easy to rinse out• Stabile and truthful colors• Excellent results

• 69 mixable shades to express the maximum of creativity, to satisfy every desire on color of your client

< high quality pigments >

• high percentage of pigments to guarantee a perfect covering of grey hair

• highly pure pigments - 98% to 99,5% - assure intense and brilliant reflexes

• permit real colors with major reflex intensity

• stable, truthful and long lasting shampoo after shampoo

• gives absolute shine and vibrant colors.

< oxidizing emulsion >

1 +1 ½ on al the shades (no UB)

50 ml di milk_shake creative permanent colour +

75 ml di milk_shake < oxidizing emulsion> 10/20/30/40 vol.

processing time 30-35 min. (look oxidizing emulsion chart)

+

mixing ratio

1 +2 only with Ultra Blond

50 ml di milk_shake creative permanent colour UB+

100 ml di milk_shake < oxidizing emulsion> 40 vol.

processing time 40-45 min.

+

mixing ratio Ultra Blonds

> roller colour bar • This <roller colour bar> makes color

analysis easier, helps you to predict the results and enables hairdresser and customer to communicate more plainly

• Such a tool can be useful to motivate a

possible change, allowing people to visualize alternatives they never thought of, as well as to promote hair coloring and its diverse aspects.

• However, you should never forget that these colored wisps are meant only as a reference to visualize depth and tone of a given color shade, not the outcome of the actual coloring process.

> technical workbook

> colorimetric kit

the innovative professional’s choice!Pleasant color service, perfect performance.

What is color specifics?

• 7 products to make more enjoyable the professional colouring service.

• To ensure improved results in colouring performances and increase colour life.

• Not to have limits in colouring and meet all costumer’s needs.

• To develop the colouring service and make it identifiable as a unique and professional service.

ligh[10]™bluetonalizing conditioning powder bleach

• Dust free tonalizing conditioning powder bleach (not for scalp)

An innovative formula that allows to obtain highlights and reduce yellowish tones at the same time.

Maximum conditioning and respect for hair, thanks to silk proteins.

Polyquaternium-10 is a conditioning cationic agent that helps the bonding with proteins during the bleaching process.

Persulphates are inorganic salts that work as oxidizing agents.

Maximum safety during use.

Predictable results.

Versatile, adaptable to all techniques.

ligh[10]™ blue tonalizing conditioning powder bleach