insidar – augmenting physical works of a museum/gallery with digital information, chart 28th...
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London, 15.11.2012
CHArt Conference 2012Display: Consume: Respond - Digital Engagement with Art
insidAR - Augmenting physical works of a museum/gallery with digital information
Jana Wedekind, MSc, BSc, FRSA, ([email protected])
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the media ecosystemfor customised curated cross-platform content compilations
NO :meedi:a
insidAR
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Displaying: Online media management & publishing
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[ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content
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Displaying: Online media management & publishing
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Consuming: Location-aware mobile apps
‘(...) These two topics [mobile apps and tablets] have become pervasive in everyday life, at least in the developed world, and museum audiences have ever-increasing expectations of being able to learn on these devices whenever and wherever they may be. (...) Mobile Apps are the most relevant features of mobiles for museums right now. (...) This year, the driving interest is in “apps” — particularly apps that take advantage of recent developments in location awareness and GPS. Museums and galleries are now able to design mobile experiences tailored to the physical location of their visitors. (...)’ [1]
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Consuming: Location-aware mobile apps
‘Our museum data may not be crucial to survival, but it is essential to the visitor’s experience. The right information delivered at the right moment increases engagement and enjoyment; it makes the difference between an ordinary visit and a lasting memory.’ [2]
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Roy AscottLa plissure du texte (1983)
10:15 PM10:15 PM
iPhone
Scanning QR code...
QR Code Scanner
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N 2IResponding: Creating engagement through personalised experiences
‘The concept of blending — or augmenting — what we see in the real world with related information, data, media, and even live action is a powerful one. Augmented reality aims to do just that as a means to enhance the information we can perceive with our senses.’ [2]
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N 2IResponding: Creating engagement through personalised experiences
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Conclusion
✤ Little expenses for creating a marker-based content trail.
✤ No new hardware needs to be acquired.
✤ Web-based approach ensures a future-proof and re-usable solution.
✤ Content aggregation - Remixing culture.
✤ insidAR promotes the re-use of digital material and facilitates the management, annotation and publishing of content.
✤ User-generated content (UGC).
✤ Increase the engagement with cultural content.
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References
✤ [1] The New Media Consortium. NMC Horizon Report: 2011 Museum Edition, http://www.nmc.org/publications/horizon-report-2011-museum-edition (28 September 2012).
✤ [2] Mannion, S. British Museum - Augmented Reality: Beyond the Hype, http://www.museum-id.com/idea- detail.asp?id=336 (29 September 2012).
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http://www.onmeedia.com
NO :meedi:a
Acknowledgement
The ON:meedi:a ecosystem is a further development of the IM3I project and its demonstration and deployment is co-financed by the IM3I+ project. The research leading to these results has received funding from the European Union's FP7 Seventh Framework Programme managed by REA - Research Executive Agency, under grant agreement No 222267 (IM3I) and No 286838 (IM3I+). IM3I+ is run by IN2 search interfaces development Ltd, with Spring Techno GmbH and Co. KG and Music Information Center Austria as partners.