2017

Samir Hanna and Samir Keck

INSIDE AN AGILE TRANSFORMATION OF

1000+ EMPLOYEES

Product ownership and scaling track

13:15 – 14:00 Uhr

#reDO #FAIL

2008: imagine online fashionZalando purpose

2015

purpose retail

turnover 3 Mrd Euro

employees 10.000

tech employees 700

Working Style command & control

Business models expire like yogurt in the fridgeAlex Osterwalder

“The only sustainable competitive advantage is an

organisation's ability to learn faster than the competition.”

Arie de Geus

#reDOSystemic approach

#FAILChaotic autonomy

Business people and developers must work together daily throughout the project.

Agile manifesto principle #4

Small, focused and nimble Dedicated area with commercial & tech together

Dedicated owner

#reDOBiz and tech together

2015 today

retail purpose reimagine fashion

3 Mrd Euro turnover 2 Mrd Euro HY1

10.000 employees 16.000

700 tech employees 1.700

command & control Working Style agile

#reDOAgile as a product

#reDOModeration guild

#FAILMaintain our services

2 - WORKING IN SMALL VALUABLE BATCHESTO LEARN THROUGH FAST FEEDBACK LOOPS

(1) User Story FormatAcceptance Criteria + Business value KPI

(2) User Story Splitting (vertical slicing)(3) Minimum Viable Product (MVP)(4) INVEST (5) Estimation(6) Spike

#reDOprinciples over frameworks

#reDOCompany tailored agile workshop

Explicit policies

Agile Mindset

Dojo

Zcrum workshop

Define roles +

Hall of F***ups

and Fame

Mindset workshop

Lean and Kanban workshop

Backlog grooming

Retrospective

and re-Design

Individuals

Team

Area

#FAIL Local agility is limited by structural agility

#FAIL NPS as a KPI

NPS 20

NPS 80

#reDOFrame the Organisation as a Market

#FAIL Prioritization and visibility

#reDO Organisation as a Market

#FAIL Prioritization and visibility

#reDOCompany tailored agile workshop

#reDOModeration guild

#FAILMaintain our products

#FAIL Local agility is limited by structural agility #reDO

Agile as a product

#reDOBiz & tech together

#FAILChaotic autonomy

#reDOSystemic approach

#reDO principles over frameworks #FAIL

NPS as a KPI

INSIDE AN AGILE

TRANSFORMATION OF

+1.000 EMPLOYEES

17-11-2017

Samir Hanna

Samir Keck