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Inside China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011

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Page 1: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Inside China’s Auto Markets

Yingzi SuSenior EconomistGeneral MotorsNovember 2011

Page 2: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

A growth path that surprised the world

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-10%

0%

10%

20%

30%

40%

50%

60%

1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Growth Path of China Auto IndsutryGrowth %

Volume (Mil.)

Average growth rate 1991-2010: 19%

China joined WTO

Stimulus package of RMB 4

trillion to fight global recession

Page 3: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

2011 – a “slow” year for China

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008

2009

2010

2011

Vehicle sales increased 2.5% Y/Y for the first 10 months in 2011

Page 4: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Policy-Induced Slowdown

-10

-5

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China Inflation

CPI

PPI

Source: China National Bureau of Statistics

%

Food

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-06

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-07

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r-0

8

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-09

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-10

Jan

-11

Reserve Requirement Ratio and Prime Lending Rate (%)

Prime Lending Rate ->

<- Reserve Requirement Ratio

Page 5: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Risk remains for further slowdown

5

Page 6: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Long term outlook still very positive

Source: GMIA (Oct 2010)

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China Parc China USA Japan S. Korea World Average

Page 7: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

China has been following the pattern of the other successful countries in the region

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0 5 10 15 20 25 30 35 40 45

Ne

w V

eh

icle

Sa

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pe

r 1

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eo

ple

Year 0= $3,000 GDP per Capita (approx)in 2010 US$ (converted to 2010 price level with updated 2005 EKS PPPs)

New Vehicle Sales After Reaching $3,000 GDP per Capita

Japan South Korea Taiwan China

Page 8: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

0

50

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Below RMB 30K 30K - 90K 90K - 240K 240K+

Num

ber

of h

ouse

hold

s in

each

inc

ome

brac

ket

(Mill

ion)

2000 2005 2010 2015

Vehicle ownership increases

rapidly in this income range

Growing middle class will continue to support

Source: GMIA (Oct 2010)

0.0

10.0

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30.0

40.0

50.0

60.0

70.0

1990

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rce

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of

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pu

lati

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at

is U

rba

n

China: Percent (%) Urban PopulationHistory Forecast

Page 9: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Many provinces are equivalent to mid-sized countries

195177

57

245

684

243

178

328

160

253

211 399

310

382

201

344

467

272

393

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909

353

371394

866

919

704705

1,256

952

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524

124

1,071

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GD

P p

er

cap

ita

(U

S$

)

Provincial or Country Population (Million)

Bubble size and number correspond to vehicle registrations/sales (‘000)

Population, GDP/Capita and Vehicle Sales: Chinese Provinces versus Other Countries(2009 data for China, 2008 data for other countries)

Netherlands [17] Australia [22]Canada [33] Spain [46] UK [61]France [62] Germany [82] Population of developed economies

S. Korea

Argentina

Columbia

Turkey

Thailand

Philippines

Mexico

TB

QHNX

HN

TJBJ

SH

IM

XJ

GS

JL

CQ

SX

FJ

SaX

HLJ

LN

GZ

JX

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YN

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HuB

AHHuN

JS

HeB

SC

GD

SD

HeN

AH: AnhuiBJ: BeijingCQ: ChongqingFJ: FujianGS: GansuGD: GuangdongGX: GuangxiGZ: GuizhouHN: HainanHeB: HebeiHLJ: HeilongjiangHeN: HenanHuB: HubeiHuN: HunanJS: JiangsuJX: JiangxiJL: JilinLN: LiaoningIM: Inner MongoliaNX: NingxiaQH: QinghaiSaX: ShaanxiSD: ShandongSH: ShanghaiSX: ShanxiSC: SichuanTJ: TianjinXJ: XinjiangTB: TibetYN: YunnanZJ: Zhejiang

Page 10: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Public buses and bicycles still the dominant form of transportation

Source: GMIA, Mar’09

Public bus

Bicycle

Private Car

Walk

Electric Bike

Taxi

Subway

Own Motorcycle

Company Offered

Communiting

Bus

Company Car

Page 11: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

11

All Roads (km) Highway (km)

2004 1,870,000 34,000

2010 2,300,000 55,000

2016 75,000

2020 3,000,000 85,000

Web of “7918”7 diagonal, 9 vertical and 18

horizontal expresswaysCovering areas with 1 bn

population and 85% of GDP90% East

83% Center70% West

National Highway Construction

Highway system development enables more driving

Page 12: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

0%

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China: Population

Total Population

Age 15-64

Percentage of aged 15-64 (Right axis)

Source: UN Population Statistics

Million

Aging population may dampen future economic growth as well as vehicle market growth

Page 13: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Restraints from resources also are concerns

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Oil Prices China GDP Growth

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Commodity Prices China GDP Growth

Page 14: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Where is the future growth?

Passenger Vehicle Registration by Tier

31.9% 28.6% 27.7% 25.9% 23.9% 24.2%

28.4%29.5% 29.4% 28.6% 28.4% 28.6%

21.9% 23.0% 23.2% 24.1% 25.3% 25.2%

17.8% 18.9% 19.7% 21.4% 22.4% 22.0%

0%

20%

40%

60%

80%

100%

2005 2006 2007 2008 2009 2010

Tier 4

Tier 3

Tier 2

Tier 1

Source: China registration database

Page 15: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

One country, many markets

CoastCenter

West

The West: Tier 3 & 4 The Center: Tier 2 & 3 The Coast: Tier 1 & 2

Sparsely populated − Population center − Forefront of modernization

Region of minorities − Rapid urbanization & − Political & economic center

Rich in mineral resources infrastructure development − Rich, urban & open to the world

Page 16: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Tier City Classification Update

Definition Number of Cities City example

Registered sales vol.

('000 units, 2008)346 -

Tier 1 >= 100 9

Beijing, Shanghai, Guangzhou,

Shenzhen, Suzhou, Hangzhou,

Chongqing, Chengdu, Tianjin

Tier 2 30-100 30Nanjing, Qingdao, Changsha,

Changchun, Xiamen, Wuhan,

Taiyuan, Ninbo, Wuxi

Tier 3 10-30 72

Haikou, Handan, Baotou, Jinan,

Weihai, Huzhou, Huhehaote,

Wulumuqi, Luoyan

Tier 4 <10 235

Sanya, DaLi, Guilin,Lianyungan,

Yichan, Huaiyin, xianfan,

Jiaozhuo, Zhunyi

Tier cities

237

Page 17: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Passenger Vehicle Market

0%

40%

80%

2000 2002 2004 2006 2008 2010

Car A

LuxuryMPV

SUV

Car D/E

Car C

Car B

80% PV is just 4 Segments. PV is global and local (31%)

0

4,000

8,000

12,000

16,000

2000 2002 2004 2006 2008 2010

Ind

ust

ry V

olu

me

(000

un

its)

Global Brands

Local Brands

78%

71%

69%

31%29%

22%

Car C is the largest segment, with the size of total industry of Japan

Page 18: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Over 90% CV is just 3 segments Local Brands Dominate

0

1000

2000

3000

4000

5000

6000

7000

2006 2008 2010In

du

stry

Vo

lum

e (0

00 u

nit

s)

Global Brands

Local Brands

98%

98%

2%

2%

Commercial Vehicle Market

0%

20%

40%

60%

80%

100%

2000

2001

2002

2003

2004

2005

2006

2007

2008

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2010

Mini CV

Truck M/H

Truck L

Pickup D/EVan D/E

Page 20: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Veh Type CY2010

1 Wuling Sunshine CV 669,719

2 BJ 10 SERIES CV 485,834

3 Chang'an CV 373,597

4 Wuling Rongguang CV 335,952

5 VW Lavida PV 251,615

6 Hyundai New Elantra PV 233,344

7 VW Jetta PV 224,523

8 Dongfeng Xiaokang CV 223,385

9 Buick Excelle PV 222,494

10 BYD F3 PV 201,138

Model Name

Top 10 Vehicles: CY2010

VW Jetta

Changan Star

2

9

4

10

BJ 10 SERIES

Hyundai New Elantra

Source: China Pivot Sales

3

BYD F3Dongfeng Xiaokang

8

1

7

65

VW Lavida

Buick Excelle

Wuling Rongguang

Wuling Sunshine

Volume

Page 21: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Top 10 Passenger Cars: CY2010

Hyundai Elantra HDCVW Lavida

Buick Excelle BYD F3

VW New Bora Ford Focus

VW Jetta

Toyota Corolla

31

4

2

65

7 8 9 10

FAW Xiali

Chevrolet Cruze

Page 22: Inside China Auto Markets - University of Michigan China’s Auto Markets Yingzi Su Senior Economist General Motors November 2011 A growth path that surprised the world-2 4 6 8 10

Summary

• Growth of vehicle sales in China has surprised most experts

• China has more or less followed the growth path of other economies in the region

• Short term vehicle sales growth slows down

• Long term outlook is still very positive

• Substantial room for growth exists in the interior and in lower tier cities