inside china auto markets - university of michigan china’s auto markets yingzi su senior economist...
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Inside China’s Auto Markets
Yingzi SuSenior EconomistGeneral MotorsNovember 2011
A growth path that surprised the world
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-10%
0%
10%
20%
30%
40%
50%
60%
1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
Growth Path of China Auto IndsutryGrowth %
Volume (Mil.)
Average growth rate 1991-2010: 19%
China joined WTO
Stimulus package of RMB 4
trillion to fight global recession
2011 – a “slow” year for China
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008
2009
2010
2011
Vehicle sales increased 2.5% Y/Y for the first 10 months in 2011
Policy-Induced Slowdown
-10
-5
0
5
10
15
20
25
Jan
-99
Jul-
99
Jan
-00
Jul-
00
Jan
-01
Jul-
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Jan
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Jan
-08
Jul-
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Jan
-09
Jul-
09
Jan
-10
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10
Jan
-11
Jul-
11
China Inflation
CPI
PPI
Source: China National Bureau of Statistics
%
Food
0
2
4
6
8
0
5
10
15
20
25
Jan
-00
De
c-0
0
No
v-0
1
Oct
-02
Sep
-03
Au
g-0
4
Jul-
05
Jun
-06
May
-07
Ap
r-0
8
Mar
-09
Feb
-10
Jan
-11
Reserve Requirement Ratio and Prime Lending Rate (%)
Prime Lending Rate ->
<- Reserve Requirement Ratio
Risk remains for further slowdown
5
Long term outlook still very positive
Source: GMIA (Oct 2010)
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90
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Ve
hic
le P
arc
(Mil
lio
n U
nit
s)
Un
its
of
Ve
hic
les
pe
r 1
00
0 P
eo
ple
China Parc China USA Japan S. Korea World Average
China has been following the pattern of the other successful countries in the region
0
10
20
30
40
50
60
70
0 5 10 15 20 25 30 35 40 45
Ne
w V
eh
icle
Sa
les
pe
r 1
,00
0 P
eo
ple
Year 0= $3,000 GDP per Capita (approx)in 2010 US$ (converted to 2010 price level with updated 2005 EKS PPPs)
New Vehicle Sales After Reaching $3,000 GDP per Capita
Japan South Korea Taiwan China
0
50
100
150
200
250
300
350
Below RMB 30K 30K - 90K 90K - 240K 240K+
Num
ber
of h
ouse
hold
s in
each
inc
ome
brac
ket
(Mill
ion)
2000 2005 2010 2015
Vehicle ownership increases
rapidly in this income range
Growing middle class will continue to support
Source: GMIA (Oct 2010)
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
1990
1991
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2005
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2016
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2019
2020
Pe
rce
nt
(%)
of
Po
pu
lati
on
th
at
is U
rba
n
China: Percent (%) Urban PopulationHistory Forecast
Many provinces are equivalent to mid-sized countries
195177
57
245
684
243
178
328
160
253
211 399
310
382
201
344
467
272
393
271
909
353
371394
866
919
704705
1,256
952
616
219
1,215
615
524
124
1,071
0
2500
5000
7500
10000
12500
15000
17500
20000
22500
25000
0 10 20 30 40 50 60 70 80 90 100 110 120
GD
P p
er
cap
ita
(U
S$
)
Provincial or Country Population (Million)
Bubble size and number correspond to vehicle registrations/sales (‘000)
Population, GDP/Capita and Vehicle Sales: Chinese Provinces versus Other Countries(2009 data for China, 2008 data for other countries)
Netherlands [17] Australia [22]Canada [33] Spain [46] UK [61]France [62] Germany [82] Population of developed economies
S. Korea
Argentina
Columbia
Turkey
Thailand
Philippines
Mexico
TB
QHNX
HN
TJBJ
SH
IM
XJ
GS
JL
CQ
SX
FJ
SaX
HLJ
LN
GZ
JX
ZJ
YN
GX
HuB
AHHuN
JS
HeB
SC
GD
SD
HeN
AH: AnhuiBJ: BeijingCQ: ChongqingFJ: FujianGS: GansuGD: GuangdongGX: GuangxiGZ: GuizhouHN: HainanHeB: HebeiHLJ: HeilongjiangHeN: HenanHuB: HubeiHuN: HunanJS: JiangsuJX: JiangxiJL: JilinLN: LiaoningIM: Inner MongoliaNX: NingxiaQH: QinghaiSaX: ShaanxiSD: ShandongSH: ShanghaiSX: ShanxiSC: SichuanTJ: TianjinXJ: XinjiangTB: TibetYN: YunnanZJ: Zhejiang
Public buses and bicycles still the dominant form of transportation
Source: GMIA, Mar’09
Public bus
Bicycle
Private Car
Walk
Electric Bike
Taxi
Subway
Own Motorcycle
Company Offered
Communiting
Bus
Company Car
11
All Roads (km) Highway (km)
2004 1,870,000 34,000
2010 2,300,000 55,000
2016 75,000
2020 3,000,000 85,000
Web of “7918”7 diagonal, 9 vertical and 18
horizontal expresswaysCovering areas with 1 bn
population and 85% of GDP90% East
83% Center70% West
National Highway Construction
Highway system development enables more driving
0%
10%
20%
30%
40%
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60%
70%
80%
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1,000
1,200
1,400
1,600 1
95
5
19
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18
China: Population
Total Population
Age 15-64
Percentage of aged 15-64 (Right axis)
Source: UN Population Statistics
Million
Aging population may dampen future economic growth as well as vehicle market growth
Restraints from resources also are concerns
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Oil Prices China GDP Growth
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200250300350400450500550600
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Commodity Prices China GDP Growth
Where is the future growth?
Passenger Vehicle Registration by Tier
31.9% 28.6% 27.7% 25.9% 23.9% 24.2%
28.4%29.5% 29.4% 28.6% 28.4% 28.6%
21.9% 23.0% 23.2% 24.1% 25.3% 25.2%
17.8% 18.9% 19.7% 21.4% 22.4% 22.0%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010
Tier 4
Tier 3
Tier 2
Tier 1
Source: China registration database
One country, many markets
CoastCenter
West
The West: Tier 3 & 4 The Center: Tier 2 & 3 The Coast: Tier 1 & 2
Sparsely populated − Population center − Forefront of modernization
Region of minorities − Rapid urbanization & − Political & economic center
Rich in mineral resources infrastructure development − Rich, urban & open to the world
Tier City Classification Update
Definition Number of Cities City example
Registered sales vol.
('000 units, 2008)346 -
Tier 1 >= 100 9
Beijing, Shanghai, Guangzhou,
Shenzhen, Suzhou, Hangzhou,
Chongqing, Chengdu, Tianjin
Tier 2 30-100 30Nanjing, Qingdao, Changsha,
Changchun, Xiamen, Wuhan,
Taiyuan, Ninbo, Wuxi
Tier 3 10-30 72
Haikou, Handan, Baotou, Jinan,
Weihai, Huzhou, Huhehaote,
Wulumuqi, Luoyan
Tier 4 <10 235
Sanya, DaLi, Guilin,Lianyungan,
Yichan, Huaiyin, xianfan,
Jiaozhuo, Zhunyi
Tier cities
237
Passenger Vehicle Market
0%
40%
80%
2000 2002 2004 2006 2008 2010
Car A
LuxuryMPV
SUV
Car D/E
Car C
Car B
80% PV is just 4 Segments. PV is global and local (31%)
0
4,000
8,000
12,000
16,000
2000 2002 2004 2006 2008 2010
Ind
ust
ry V
olu
me
(000
un
its)
Global Brands
Local Brands
78%
71%
69%
31%29%
22%
Car C is the largest segment, with the size of total industry of Japan
Over 90% CV is just 3 segments Local Brands Dominate
0
1000
2000
3000
4000
5000
6000
7000
2006 2008 2010In
du
stry
Vo
lum
e (0
00 u
nit
s)
Global Brands
Local Brands
98%
98%
2%
2%
Commercial Vehicle Market
0%
20%
40%
60%
80%
100%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Mini CV
Truck M/H
Truck L
Pickup D/EVan D/E
It is a fragmented market
56%
44%
Chinese BrandsGlobal
Brands
2010Total China Industry (incl. CVs)~ 18.3 million units
w/ 30+ localOEM groups supported by provincial/municipal Gov’t
Veh Type CY2010
1 Wuling Sunshine CV 669,719
2 BJ 10 SERIES CV 485,834
3 Chang'an CV 373,597
4 Wuling Rongguang CV 335,952
5 VW Lavida PV 251,615
6 Hyundai New Elantra PV 233,344
7 VW Jetta PV 224,523
8 Dongfeng Xiaokang CV 223,385
9 Buick Excelle PV 222,494
10 BYD F3 PV 201,138
Model Name
Top 10 Vehicles: CY2010
VW Jetta
Changan Star
2
9
4
10
BJ 10 SERIES
Hyundai New Elantra
Source: China Pivot Sales
3
BYD F3Dongfeng Xiaokang
8
1
7
65
VW Lavida
Buick Excelle
Wuling Rongguang
Wuling Sunshine
Volume
Top 10 Passenger Cars: CY2010
Hyundai Elantra HDCVW Lavida
Buick Excelle BYD F3
VW New Bora Ford Focus
VW Jetta
Toyota Corolla
31
4
2
65
7 8 9 10
FAW Xiali
Chevrolet Cruze
Summary
• Growth of vehicle sales in China has surprised most experts
• China has more or less followed the growth path of other economies in the region
• Short term vehicle sales growth slows down
• Long term outlook is still very positive
• Substantial room for growth exists in the interior and in lower tier cities