insi

de

NORIA

waterearth

lq a

About

focusospaultra

noriasta-ritepvcaccessories

insightinstructinnovateretailbuildersmobile

marketingpackaginginspirepriority programsinkwaterearth

onlineliquawaterlink

04

071011

13162121

232424262829

313234363637

394042

get the balance rightThe Focus philosophy is simple: service, integrity, competitive pricing and

technical excellence. Vision, compassion, courage, and character are the

cornerstones upon which these are built on each day and with every endeavour.

The company’s consistent growth over recent years is due to customer loyalty

and the ongoing commitment to developing new and innovative products.

Customer satisfaction and support benefits are the center points of all strategic

contents.

Experienced in providing a superior range of unique blends and formulas, Focus

invests extensively in the research and development facilities, keeping the

company at the forefront of new technology and ensuring innovative products at

competitive prices. This is further enhanced by an inquisitive approach which

renders exceptional products with confidence. Focus’ product range covers

speciality chemicals, a full range of high performance pool and spa equipment,

cleaning accessories, water testing facilities, water analysis technology and PVC

pipe & fittings.

Focus Products are committed to the development of technology and reliable,

energy efficient equipment. In anticipation of future market needs, as a company

Focus are dedicated to product innovation and market leadership to ensure

clients' needs are met.

Focus are passionate about water and helping pool and spa owners "get the

balance right" through the Waterearth® environmental initiative. Focus believe

that pool owners can maximise their swim time, reduce their maintenance time

and minimise their pool's impact on the environment through professional advice.

This advice delivers to owners correct water balancing techniques, efficient and

effective sanitation and the reduction of water wastage.

The market leading Liqua® technology effortlessly analyses water quality and

provides easy to use reports on any adjustments required. The new generation of

smarter software, services and systems is part of the ongoing commitment to

develop stronger and more profitable independent pool and spa professionals.

Quality, value and dedication is achieved through the “connected thinking”

program which ensures the Focus Research & Development team constantly find

new ways to do things better, to design better products and provide better service

through staying connected with the industry.

Focus Products Pty Ltd

was formed in 1991 to

provide a full service

and product solution

to the swimming pool

and spa markets.

Operations started

humbly in Brisbane

Queensland, and have

since expanded to an

international network.

PRODUCTS PTY LTDfocus

www.focusproducts.com.au

chemicals

equipment

services

solutions

technology

06

12

22

26

34

About

focusospaultra

noriasta-ritepvcaccessories

insightinstructinnovateretailbuildersmobile

marketingpackaginginspirepriority programsinkwaterearth

onlineliquawaterlink

04

071011

13162121

232424262829

313234363637

394042

get the balance rightThe Focus philosophy is simple: service, integrity, competitive pricing and

technical excellence. Vision, compassion, courage, and character are the

cornerstones upon which these are built on each day and with every endeavour.

The company’s consistent growth over recent years is due to customer loyalty

and the ongoing commitment to developing new and innovative products.

Customer satisfaction and support benefits are the center points of all strategic

contents.

Experienced in providing a superior range of unique blends and formulas, Focus

invests extensively in the research and development facilities, keeping the

company at the forefront of new technology and ensuring innovative products at

competitive prices. This is further enhanced by an inquisitive approach which

renders exceptional products with confidence. Focus’ product range covers

speciality chemicals, a full range of high performance pool and spa equipment,

cleaning accessories, water testing facilities, water analysis technology and PVC

pipe & fittings.

Focus Products are committed to the development of technology and reliable,

energy efficient equipment. In anticipation of future market needs, as a company

Focus are dedicated to product innovation and market leadership to ensure

clients' needs are met.

Focus are passionate about water and helping pool and spa owners "get the

balance right" through the Waterearth® environmental initiative. Focus believe

that pool owners can maximise their swim time, reduce their maintenance time

and minimise their pool's impact on the environment through professional advice.

This advice delivers to owners correct water balancing techniques, efficient and

effective sanitation and the reduction of water wastage.

The market leading Liqua® technology effortlessly analyses water quality and

provides easy to use reports on any adjustments required. The new generation of

smarter software, services and systems is part of the ongoing commitment to

develop stronger and more profitable independent pool and spa professionals.

Quality, value and dedication is achieved through the “connected thinking”

program which ensures the Focus Research & Development team constantly find

new ways to do things better, to design better products and provide better service

through staying connected with the industry.

Focus Products Pty Ltd

was formed in 1991 to

provide a full service

and product solution

to the swimming pool

and spa markets.

Operations started

humbly in Brisbane

Queensland, and have

since expanded to an

international network.

PRODUCTS PTY LTDfocus

www.focusproducts.com.au

chemicals

equipment

services

solutions

technology

06

12

22

26

34

The Focus mission is to provide “the consumer friendly systems to help

ultimate” in all pool and spa products for promote the benefits of working with

quality water analysis, water services and trained pool and spa professionals.

treatment ensuring the future safety of the These include unique packaging,

env i ronments water supply. By simplified product application and

combining the expertise of the best seasonal promotions.

engineers, chemists, research scientists

and developers with a passionate team

In an ever-changing industry there is a of product development, marketing,

constant demand for new and improved sales, administration and warehousing

products. Focus regularly review staff, that provide the most advanced

products and develop innovative technology, consistent, thorough and

solutions to match the always changing professional services to the industry.

conditions. With ready access to a

number of industrial scientists, industrial

Providing professional service is designers, software developers and

fundamental to Focus' operation. Focus analysis technology providers, Focus

excels with personal and friendly support quickly deliver new technology to its

from order placement to delivery. dealer network.

Professionals can also access an

experienced technical team to aid with

Focus are passionate about water and pool and spa enquiries of any nature

helping pool and spa owners "get the ensuring the Focus network are

balance right" through the Waterearth supported through the provision of

environmental initiative. Focus believe excellent after-sales service.

that pool owners can maximise their

swim time, reduce their maintenance

Focus delivers modern marketing time and minimise their pool's impact on

resources and strategies to its dealer the environment through professional

network. Through the in-store retail advice. This advice delivers to owners

support program, Focus provide retailers correct water balancing techniques,

with resources on shop front design, efficient and effective sanitation and the

targeted marketing and sales strategies. reduction of water wastage.

Additionally Focus has a range of unique

Innovation

Professional Service

Environmental Care

Modern Marketing

The Focus mission is to provide “the

ultimate” in all pool and spa products for

quality water analysis, water services and

treatment ensuring the future safety of the

environments water supply.

®Focus Sta-Rite

®Waterearth

®Liqua

®OSPA

®Ultra

®Noria

Experienced in providing a superior range Global leading brand Sta-Rite®, has built a

of unique blends and formulas, Focus reputation as the innovation leader,

invest extensively in the research and providing high performance, reliable,

development facilities, keeping the energy-efficient products that pool owners

company at the forefront of new technology and operators can depend on.

and ensuring innovative products at

competitive prices. This is further enhanced

Waterearth® is an environmental initiative by an inquisitive approach which renders

developed by Focus Products to “get the exceptional products with confidence. The

balance right”. Waterearth® is committed to unique yet simple to use range is complete

accurate water analysis, correct water from sanitisers and adjusters through to

t r ea tmen t and max im ised wa te r new generation blended flocculants and

conservation.speciality products. Combining innovative

technology with style and intelligence,

Focus Products provides effortless

Liqua® technology is a revolutionary set of customer sales and satisfaction.

services to support the independent pool

and spa business. This unique combination OSPA® delivers the complete range of of water analysis, service management and professionally packaged, consumer customer communications will become the friendly products to meet the demand of new benchmark for the pool industry.retail spa outlets. The advanced technology

is superior and each product is tested and

researched extensively.

Ultra® is Focus' exclusive highly formulated

chemical range. The Ultra range signifies

exceptional technology with style and

intelligence in pool water treatment.

Renowned for the exquisite blends and

aesthetic appeal and design, Ultra provides

market security for the pool professional.

Focus Products are committed to the

development of technology and equipment

efficiency. The high performance range has

been cleverly designed to meet the most

demanding requirements. Ensuring quality

materials and workmanship, this range has

been developed to ensure state-of-the-art

technology. All Noria® equipment come

with extensive warranties backed by the

service and support of Focus Products.

delivering inspirationalrange and performance

NORIA

waterearth

lq a

ULTRA

04 05

The Focus mission is to provide “the consumer friendly systems to help

ultimate” in all pool and spa products for promote the benefits of working with

quality water analysis, water services and trained pool and spa professionals.

treatment ensuring the future safety of the These include unique packaging,

env i ronments water supply. By simplified product application and

combining the expertise of the best seasonal promotions.

engineers, chemists, research scientists

and developers with a passionate team

In an ever-changing industry there is a of product development, marketing,

constant demand for new and improved sales, administration and warehousing

products. Focus regularly review staff, that provide the most advanced

products and develop innovative technology, consistent, thorough and

solutions to match the always changing professional services to the industry.

conditions. With ready access to a

number of industrial scientists, industrial

Providing professional service is designers, software developers and

fundamental to Focus' operation. Focus analysis technology providers, Focus

excels with personal and friendly support quickly deliver new technology to its

from order placement to delivery. dealer network.

Professionals can also access an

experienced technical team to aid with

Focus are passionate about water and pool and spa enquiries of any nature

helping pool and spa owners "get the ensuring the Focus network are

balance right" through the Waterearth supported through the provision of

environmental initiative. Focus believe excellent after-sales service.

that pool owners can maximise their

swim time, reduce their maintenance

Focus delivers modern marketing time and minimise their pool's impact on

resources and strategies to its dealer the environment through professional

network. Through the in-store retail advice. This advice delivers to owners

support program, Focus provide retailers correct water balancing techniques,

with resources on shop front design, efficient and effective sanitation and the

targeted marketing and sales strategies. reduction of water wastage.

Additionally Focus has a range of unique

Innovation

Professional Service

Environmental Care

Modern Marketing

The Focus mission is to provide “the

ultimate” in all pool and spa products for

quality water analysis, water services and

treatment ensuring the future safety of the

environments water supply.

®Focus Sta-Rite

®Waterearth

®Liqua

®OSPA

®Ultra

®Noria

Experienced in providing a superior range Global leading brand Sta-Rite®, has built a

of unique blends and formulas, Focus reputation as the innovation leader,

invest extensively in the research and providing high performance, reliable,

development facilities, keeping the energy-efficient products that pool owners

company at the forefront of new technology and operators can depend on.

and ensuring innovative products at

competitive prices. This is further enhanced

Waterearth® is an environmental initiative by an inquisitive approach which renders

developed by Focus Products to “get the exceptional products with confidence. The

balance right”. Waterearth® is committed to unique yet simple to use range is complete

accurate water analysis, correct water from sanitisers and adjusters through to

t r ea tmen t and max im ised wa te r new generation blended flocculants and

conservation.speciality products. Combining innovative

technology with style and intelligence,

Focus Products provides effortless

Liqua® technology is a revolutionary set of customer sales and satisfaction.

services to support the independent pool

and spa business. This unique combination OSPA® delivers the complete range of of water analysis, service management and professionally packaged, consumer customer communications will become the friendly products to meet the demand of new benchmark for the pool industry.retail spa outlets. The advanced technology

is superior and each product is tested and

researched extensively.

Ultra® is Focus' exclusive highly formulated

chemical range. The Ultra range signifies

exceptional technology with style and

intelligence in pool water treatment.

Renowned for the exquisite blends and

aesthetic appeal and design, Ultra provides

market security for the pool professional.

Focus Products are committed to the

development of technology and equipment

efficiency. The high performance range has

been cleverly designed to meet the most

demanding requirements. Ensuring quality

materials and workmanship, this range has

been developed to ensure state-of-the-art

technology. All Noria® equipment come

with extensive warranties backed by the

service and support of Focus Products.

delivering inspirationalrange and performance

NORIA

waterearth

lq a

ULTRA

04 05

chem

ical

s

ULTRA

06

The Focus brand has built a

reputation on innovative technology

with style and intelligence. The brand

is exclusive through a network of

professional pool shops, qualified

service technicians and superior

builders. The unique yet simple to use

range is complete from sanitisers and

adjusters through to new generation

blended flocculants and speciality

products.

sanitisers

balancers

oxidisers

cleaners

algaecides

speciality

clarifiers

07

chem

ical

s

ULTRA

06

The Focus brand has built a

reputation on innovative technology

with style and intelligence. The brand

is exclusive through a network of

professional pool shops, qualified

service technicians and superior

builders. The unique yet simple to use

range is complete from sanitisers and

adjusters through to new generation

blended flocculants and speciality

products.

sanitisers

balancers

oxidisers

cleaners

algaecides

speciality

clarifiers

07

Cal PlusCalcium Chloride

Protec StabiliserIsocyanuric Acid

pH BufferSodium Bicarbonate

Dry AcidSodium Bisulphate

pH IncreaserSodium Carbonate

Hydrochloric Acid31.3% Hydro Acid

pHiXSodium Bisulphate Clarifiers

balancerssanitisers

oxidisers®

Shock ‘N’ ClearSDIC, Clarifiers

Granular FlocAlum Sulphate

BlingAlumina Salt

<2% Boric Acid

Quick FlocPolyaluminium Chloride

Complex Blend

Liquid Floc

Complex BlendPolyaluminium Chloride

Pool SparklersFlocculating Agent

Waterpolish PlusPoly Clarifier

clarifiers

Hydrogen Peroxide

WipeoutDicarboxylic Acid Complex

PhotoxSodium Hydroxide 2% w/v

Chlorine OutSodium Thiosulphate

Aquashield 3Anionic Polymers

®

speciality

Granular Chlorine70% Cal Hypo

Pool Sticks89% TCCA

Liquid Chlorine10 or 12.5% Sodium Hypo

Multi-tabsTCCA, Copper SP., Clarifiers

Multi-tabs floaterTCCA, Copper SP., Clarifiers

Stabilised Chlorine56% SDIC

Cal Hypo Tablets65% Cal Hypo

Pool Tablets Large 200g - 89% TCCA

Pool TabletsSmall 20g - 89% TCCA

LITRES

Tile & Vinyl Cleaner<0.5 % Sodium Hydroxide

Saf-t-Cell CleanerOrganic Acids

Filter Degreaser & Cleaner >90%ww Alkaline Salts

cleaners

40 241020

51520200

1.5

25 12410

121025

21050

1.91040

21025

1.851025

algaecidesPowercide45% Org.Copper 10% Benzalkonium Chl.

Pool Algicide 20% Concentrate20% Benzalkonium Chl. Quat. Ammon

HydroclearBenzalkonium Chl Poly Oxy.

1520

2520

11025

1520

500g

Blackspot Granular90% TCCA

KILOS

750ml5

1kg

520

product sizing

MOREBLINGLESSWORK

ONE SHOT CLARIFIER

WORKS ON A LARGE RANGE OF DEBRIS

EASY TO USE

252

51 20

360g60g

25105

150g

202.5

2051

25

25

251

10

KILOS

KILOS

LITRES

2 25104

251042

2 2510

25832

25500g

25105

20020155

1

Commercial

Per Unit

Per Carton

All sizes in litres unless indicated otherwise

08 09

51 20

1000

20

All sizes in litres unless indicated otherwise

All sizes in kilograms unless indicated otherwise

All sizes in litres unless indicated otherwise

All sizes in litres unless indicated otherwise

All sizes in kilograms unless indicated otherwise

500g

25 KILOSStain Off

Citric Acid251

Cal PlusCalcium Chloride

Protec StabiliserIsocyanuric Acid

pH BufferSodium Bicarbonate

Dry AcidSodium Bisulphate

pH IncreaserSodium Carbonate

Hydrochloric Acid31.3% Hydro Acid

pHiXSodium Bisulphate Clarifiers

balancerssanitisers

oxidisers®

Shock ‘N’ ClearSDIC, Clarifiers

Granular FlocAlum Sulphate

BlingAlumina Salt

<2% Boric Acid

Quick FlocPolyaluminium Chloride

Complex Blend

Liquid Floc

Complex BlendPolyaluminium Chloride

Pool SparklersFlocculating Agent

Waterpolish PlusPoly Clarifier

clarifiers

Hydrogen Peroxide

WipeoutDicarboxylic Acid Complex

PhotoxSodium Hydroxide 2% w/v

Chlorine OutSodium Thiosulphate

Aquashield 3Anionic Polymers

®

speciality

Granular Chlorine70% Cal Hypo

Pool Sticks89% TCCA

Liquid Chlorine10 or 12.5% Sodium Hypo

Multi-tabsTCCA, Copper SP., Clarifiers

Multi-tabs floaterTCCA, Copper SP., Clarifiers

Stabilised Chlorine56% SDIC

Cal Hypo Tablets65% Cal Hypo

Pool Tablets Large 200g - 89% TCCA

Pool TabletsSmall 20g - 89% TCCA

LITRES

Tile & Vinyl Cleaner<0.5 % Sodium Hydroxide

Saf-t-Cell CleanerOrganic Acids

Filter Degreaser & Cleaner >90%ww Alkaline Salts

cleaners

40 241020

51520200

1.5

25 12410

121025

21050

1.91040

21025

1.851025

algaecidesPowercide45% Org.Copper 10% Benzalkonium Chl.

Pool Algicide 20% Concentrate20% Benzalkonium Chl. Quat. Ammon

HydroclearBenzalkonium Chl Poly Oxy.

1520

2520

11025

1520

500g

Blackspot Granular90% TCCA

KILOS

750ml5

1kg

520

product sizing

MOREBLINGLESSWORK

ONE SHOT CLARIFIER

WORKS ON A LARGE RANGE OF DEBRIS

EASY TO USE

252

51 20

360g60g

25105

150g

202.5

2051

25

25

251

10

KILOS

KILOS

LITRES

2 25104

251042

2 2510

25832

25500g

25105

20020155

1

Commercial

Per Unit

Per Carton

All sizes in litres unless indicated otherwise

08 09

51 20

1000

20

All sizes in litres unless indicated otherwise

All sizes in kilograms unless indicated otherwise

All sizes in litres unless indicated otherwise

All sizes in litres unless indicated otherwise

All sizes in kilograms unless indicated otherwise

500g

25 KILOSStain Off

Citric Acid251

Bromine TabletsBromine and Chlorine

OxyshockPot. Monopersulphate

Lithium Spa ChlorineLithium Hypochlorite

Anti FoamAntifoaming Agents

Water PolishPoly Clarifier

Alkalinity & pH UpSodium Bicarbonate

pH DownSodium Bisulphate

Hardness IncreaserCalcium Chloride

11050

10

500ml

500g

750g

500ml

500g

1410

All sizes in kilograms unless indicated otherwise

Ezi BalancepH Buffering Agents

1 LITRES

520

520

UltraChlorSDIC Blend

®

Ultrasheen®

Blended Clarifiers

5 10

150ml

All sizes in kilograms unless indicated otherwise

Commercial

Per Unit

Per Carton

Ultra is Focus' exclusive highly

formulated chemical range. Superior

products Ultrachlor and Ultrasheen

are an ultimate blend for the

discerning consumer. The Ultra range

signifies exceptional technology with

style and intelligence in pool water

treatment. These products are

classified as non dangerous, giving

the end user peace of mind.

ULTRA

sanitisers

clarifiers11

OSPA brings a complete range of

professionally packaged, consumer

friendly, simple to use products to

meet the needs of spa owners. Focus

has simplified the spa product

terminology so users are not

con fused by the i r use and

application. The performance is

superior and each product is tested

and researched extensively. OSPA is

all about getting the right mix so

bathers can relax in their spa knowing

the water is safe and comfortable to

bathe in. The specialised range is

complete from adjusters and

sanitisers such as lithium and

bromine through to new generation

blended clarifiers and speciality

products like Serenity.

sanitisers

balancers

oxidisers

speciality

clarifiers

10

ULTRA

LITRES

LITRES

500g

Bromine TabletsBromine and Chlorine

OxyshockPot. Monopersulphate

Lithium Spa ChlorineLithium Hypochlorite

Anti FoamAntifoaming Agents

Water PolishPoly Clarifier

Alkalinity & pH UpSodium Bicarbonate

pH DownSodium Bisulphate

Hardness IncreaserCalcium Chloride

11050

10

500ml

500g

750g

500ml

500g

1410

All sizes in kilograms unless indicated otherwise

Ezi BalancepH Buffering Agents

1 LITRES

520

520

UltraChlorSDIC Blend

®

Ultrasheen®

Blended Clarifiers

5 10

150ml

All sizes in kilograms unless indicated otherwise

Commercial

Per Unit

Per Carton

Ultra is Focus' exclusive highly

formulated chemical range. Superior

products Ultrachlor and Ultrasheen

are an ultimate blend for the

discerning consumer. The Ultra range

signifies exceptional technology with

style and intelligence in pool water

treatment. These products are

classified as non dangerous, giving

the end user peace of mind.

ULTRA

sanitisers

clarifiers11

OSPA brings a complete range of

professionally packaged, consumer

friendly, simple to use products to

meet the needs of spa owners. Focus

has simplified the spa product

terminology so users are not

con fused by the i r use and

application. The performance is

superior and each product is tested

and researched extensively. OSPA is

all about getting the right mix so

bathers can relax in their spa knowing

the water is safe and comfortable to

bathe in. The specialised range is

complete from adjusters and

sanitisers such as lithium and

bromine through to new generation

blended clarifiers and speciality

products like Serenity.

sanitisers

balancers

oxidisers

speciality

clarifiers

10

ULTRA

LITRES

LITRES

500g

equip

men

t

NORIA

pool and spa pumps

chlorinators

NORIA

filters

filter media

The boutique range of equipment

boasts a styl ish design with

performance on demand. The Noria

range of pumps, chlorinator’s and

filters have been developed by Focus

Products to bring a new level of

performance and style to the pool

and spa equipment market. All Noria

equipment comes with extensive in

field warranties backed by the service

and support of Focus Products.

performanceon demand

12 13

equip

men

t

NORIA

pool and spa pumps

chlorinators

NORIA

filters

filter media

The boutique range of equipment

boasts a styl ish design with

performance on demand. The Noria

range of pumps, chlorinator’s and

filters have been developed by Focus

Products to bring a new level of

performance and style to the pool

and spa equipment market. All Noria

equipment comes with extensive in

field warranties backed by the service

and support of Focus Products.

performanceon demand

12 13

Thick fibreglass external woven tankStrong / long lasting / attractive.

Smooth fibreglass internal tankAdds to strength / ok for any media including glass.

Built in air bleed tube located in lateral hubWill bleed any trapped air automatically.

Solid baseStrong / stable.

Multi port valve (MPV) spring 316 s/sWon’t corrode or attract metals to it.

Oil filled gauge with red bronze mechanismLast longer / anti shock.

Threaded nut and tails with recessed o'ringsNo thread tape required. Good seal, no leaks.

EVO S700 has a 50mm valveFor correct water flow and plumbing.

10 year tank warranty 12mths on componentsConsumer peace of mind.

sand filterevo:s

crystallite filter mediafloRecycled GlassEnvironmentally friendly.

Refined angular particlesHigher filtration quality.

Less likely to form channels(compared to other filter media)Increased performance and reliability.

Less backwashing requiredReduces water wastage.

Lid locking ringEasy to open and close.

Large hair and lint pot basketHolds more debris / easy to empty.

One way hair and lint pot basketKeeps inlet port free and open.

Type P2 capacitorFire resistant / sure start time after time.

Marine grade 316 stainless steel bearings Smooth running, quiet and reliable.

Marine grade 316 stainless steel shaft Anti corrosive balanced shaft.

Large footKeeps pump high off the ground creating less chances of corrosion caused by water or debris build up. Helps motor to breathe and stay cool.

40 and 50mm tails supplied with the POD150Gives the installer both options.

3 year warrantyConsumer peace of mind.

ESP & Boost modesSimple two mode operation for easy control of power demand vs energy efficiency

Lid locking ringEasy to open and close.

Large hair and lint pot basketHolds more debris / easy to empty.

One way hair and lint pot basketKeeps inlet port free and open.

Type P2 capacitorFire resistant / sure start time after time.

Marine grade 316 stainless steel bearings Smooth running, quiet and reliable.

Marine grade 316 stainless steel shaft Anti corrosive balanced shaft.

Large footKeeps pump high off the ground creating less chances of corrosion caused by water or debris build up. Helps motor to breathe and stay cool.

40 and 50mm tailsGives the installer both options.

3 year warrantyConsumer peace of mind.

pool and spa pumps

energy smart pump

pod

duo

Built and tested to perform in any climate Noria ROK self cleaning salt chlorinators offer superior levels of control, style and convenience.

ROKself cleaning salt chlorinator

SWITCH MODE POWER SUPPLY

DIGITAL & ANALOGUE TIMER MODELS

WATER FLOW INDICATOR

MESH COVERED VENTS WITH INTERNAL COOLING FAN

High tech low power transformer.

Suits all customer types.

Switches off cell when lack of water flow detected.

Stops small bugs getting inside and causing damage.

Reduces the need to manually clean the cell.

Reduces flow loss.

Ease of plumbing.

Consumer peace of mind.

SELF CLEANING (REVERSE POLARITY) CELL

HIGH FLOW CELL DESIGN

40 AND 50MM CONNECTIONS

5 YEAR PRO RATA CELL WARRANTY & 2 YEAR ON POWER UNIT

ROK25 Pictured14 15

Thick fibreglass external woven tankStrong / long lasting / attractive.

Smooth fibreglass internal tankAdds to strength / ok for any media including glass.

Built in air bleed tube located in lateral hubWill bleed any trapped air automatically.

Solid baseStrong / stable.

Multi port valve (MPV) spring 316 s/sWon’t corrode or attract metals to it.

Oil filled gauge with red bronze mechanismLast longer / anti shock.

Threaded nut and tails with recessed o'ringsNo thread tape required. Good seal, no leaks.

EVO S700 has a 50mm valveFor correct water flow and plumbing.

10 year tank warranty 12mths on componentsConsumer peace of mind.

sand filterevo:s

crystallite filter mediafloRecycled GlassEnvironmentally friendly.

Refined angular particlesHigher filtration quality.

Less likely to form channels(compared to other filter media)Increased performance and reliability.

Less backwashing requiredReduces water wastage.

Lid locking ringEasy to open and close.

Large hair and lint pot basketHolds more debris / easy to empty.

One way hair and lint pot basketKeeps inlet port free and open.

Type P2 capacitorFire resistant / sure start time after time.

Marine grade 316 stainless steel bearings Smooth running, quiet and reliable.

Marine grade 316 stainless steel shaft Anti corrosive balanced shaft.

Large footKeeps pump high off the ground creating less chances of corrosion caused by water or debris build up. Helps motor to breathe and stay cool.

40 and 50mm tails supplied with the POD150Gives the installer both options.

3 year warrantyConsumer peace of mind.

ESP & Boost modesSimple two mode operation for easy control of power demand vs energy efficiency

Lid locking ringEasy to open and close.

Large hair and lint pot basketHolds more debris / easy to empty.

One way hair and lint pot basketKeeps inlet port free and open.

Type P2 capacitorFire resistant / sure start time after time.

Marine grade 316 stainless steel bearings Smooth running, quiet and reliable.

Marine grade 316 stainless steel shaft Anti corrosive balanced shaft.

Large footKeeps pump high off the ground creating less chances of corrosion caused by water or debris build up. Helps motor to breathe and stay cool.

40 and 50mm tailsGives the installer both options.

3 year warrantyConsumer peace of mind.

pool and spa pumps

energy smart pump

pod

duo

Built and tested to perform in any climate Noria ROK self cleaning salt chlorinators offer superior levels of control, style and convenience.

ROKself cleaning salt chlorinator

SWITCH MODE POWER SUPPLY

DIGITAL & ANALOGUE TIMER MODELS

WATER FLOW INDICATOR

MESH COVERED VENTS WITH INTERNAL COOLING FAN

High tech low power transformer.

Suits all customer types.

Switches off cell when lack of water flow detected.

Stops small bugs getting inside and causing damage.

Reduces the need to manually clean the cell.

Reduces flow loss.

Ease of plumbing.

Consumer peace of mind.

SELF CLEANING (REVERSE POLARITY) CELL

HIGH FLOW CELL DESIGN

40 AND 50MM CONNECTIONS

5 YEAR PRO RATA CELL WARRANTY & 2 YEAR ON POWER UNIT

ROK25 Pictured14 15

pool and spa pumps

filters

automation/controllers

skimmer/whitegoods

heaters

In anticipation of future market needs,

Focus are dedicated to product

innovation and market leadership to

ensure clients' needs are met and to

continue to deliver sustainable

industry – leading growth. Sta-Rite

are leading the world in equipment

technology and Focus partnering

with them brings together world class

high performance products with

Focus’ intelligent practices. Sta-Rite

has been engineered to combine the

most innovative and well-crafted

selection of pumps, filters, heaters,

lights, cleaners, automation and

more. Revolutionary technology like ®

energy-efficient Intellipro pumps give

the pool professional the competitive

edge. All equipment is backed by

industry-leading field and technical

support.

16

pool and spa pumps

filters

automation/controllers

skimmer/whitegoods

heaters

In anticipation of future market needs,

Focus are dedicated to product

innovation and market leadership to

ensure clients' needs are met and to

continue to deliver sustainable

industry – leading growth. Sta-Rite

are leading the world in equipment

technology and Focus partnering

with them brings together world class

high performance products with

Focus’ intelligent practices. Sta-Rite

has been engineered to combine the

most innovative and well-crafted

selection of pumps, filters, heaters,

lights, cleaners, automation and

more. Revolutionary technology like ®

energy-efficient Intellipro pumps give

the pool professional the competitive

edge. All equipment is backed by

industry-leading field and technical

support.

16

cartridge filter for inground pools

posiclear

Superior water clarityPosi-Clear’s cartridge filtration process provides superior water clarity and adds a sparkling shimmer by day or night.

Built toughHigh-density ABS thermoplastic for years of extended service.

Fast & easy maintenanceThe Posi-Ring® closure permits fast, easy access for routine maintenance. It is as simple as spray rinsing the cartridge module with a garden hose.

advanced pool pumpsilentfloQuiet operationExtremely quiet hydraulic design enables operation without disturbing the neighbours.

Engineered for enduranceQuality material, workmanship and smart design for a longer pump life with reduced servicing.

Lower energy costsEfficient hydraulics reduce power demand and delivers less noise to allow access to off-peak tariffs at night.

Elevated baseKeeps the pump off the ground reducing corrosion and access by insects.

Cam lock lid & large basketEasy maintenance with extended time between skimmer basket clean outs.

high head pool pump

max-e-pro

Quiet heavy-duty motor Reliability and quality are integral benefits.

Elevated motorDesigned to dampen sound and vibration also keeping ground moisture away from the motor.

Stainless steel motor shaft Extends the life of the pump shaft.

Quick-lock lidQuick and easy routine maintenance.

Integrated 50mm barrel unions Quick and easy to install.

high performance media filter

tagelus

Unmatched strengthThe tank is constructed using a single piece of reinforced fibreglass for maximum durability.

TM

6 position Hi-Flow ValveThe easy and safe valve includes a sight glass,manual air relief and pressure gauge.

Clever diffuser designThe special design ensures the media bed remains uniform to reduce channeling.

Engineered for enduranceQuality material, workmanship and smarter designfor a longer tank life with reduced servicing.

Alternative media supportUse Noria FLO crystallite media for improvedfiltering and reduced backwashing demands.

inground pool media filtercristalfloSuperior tank strengthThe extra thick tank is constructed of high density thermoplastic resin for durability.

TM

6 position Hi-Flow ValveThe easy and safe valve includes an inline sight glass and pressure gauge.

Clever diffuser designEnsures the maximum hydraulic flow for maximum performance and extended time between cleans.

Engineered for enduranceQuality material, workmanship and smarter design for a longer tank life with reduced servicing.

Alternative media supportUse Noria FLO crystallite media for improved filtering and reduced backwashing demands.

cartridge filterclean n clear plus

Four-cartridge design Traps more dirt and extends time between cleanings.

Cartridges are easy to remove and rinse

Easy access and maintenanceClamp ring allows easy access to cartridges and internal partsto speed service routines. 40mm drain is easy to access and located to ensure complete draining during winterisation.

Fibreglass reinforced polypropylene tank Strong and corrosion resistant for extra long life.

Power for any challengeReplace multi-pump pool configurations with a single Intellipro Variable Speed Pump

Lower energy usage8 star MEPS rated patented Variable Speed technology can save up to 90% of running costs

*Requires additional Sta-Rite control systems

Quietest drive on the planetJust 7 -10 decibels of pump noise due to the unique Sta-Rite® TEFC casing design

Engineered for enduranceQuality material, workmanship and smarter design for a longer pump life with reduced servicing

Digital water managementComplete control by iPhones anda range of other touch devices*

STA-RITE® EXCLUSIVE DISTRIBUTOR FOR AUSTRALIA & NZ

STRONGER&SMARTER

INTELLIPROintelligent variable 8 speed pump

18 19

cartridge filter for inground pools

posiclear

Superior water clarityPosi-Clear’s cartridge filtration process provides superior water clarity and adds a sparkling shimmer by day or night.

Built toughHigh-density ABS thermoplastic for years of extended service.

Fast & easy maintenanceThe Posi-Ring® closure permits fast, easy access for routine maintenance. It is as simple as spray rinsing the cartridge module with a garden hose.

advanced pool pumpsilentfloQuiet operationExtremely quiet hydraulic design enables operation without disturbing the neighbours.

Engineered for enduranceQuality material, workmanship and smart design for a longer pump life with reduced servicing.

Lower energy costsEfficient hydraulics reduce power demand and delivers less noise to allow access to off-peak tariffs at night.

Elevated baseKeeps the pump off the ground reducing corrosion and access by insects.

Cam lock lid & large basketEasy maintenance with extended time between skimmer basket clean outs.

high head pool pump

max-e-pro

Quiet heavy-duty motor Reliability and quality are integral benefits.

Elevated motorDesigned to dampen sound and vibration also keeping ground moisture away from the motor.

Stainless steel motor shaft Extends the life of the pump shaft.

Quick-lock lidQuick and easy routine maintenance.

Integrated 50mm barrel unions Quick and easy to install.

high performance media filter

tagelus

Unmatched strengthThe tank is constructed using a single piece of reinforced fibreglass for maximum durability.

TM

6 position Hi-Flow ValveThe easy and safe valve includes a sight glass,manual air relief and pressure gauge.

Clever diffuser designThe special design ensures the media bed remains uniform to reduce channeling.

Engineered for enduranceQuality material, workmanship and smarter designfor a longer tank life with reduced servicing.

Alternative media supportUse Noria FLO crystallite media for improvedfiltering and reduced backwashing demands.

inground pool media filtercristalfloSuperior tank strengthThe extra thick tank is constructed of high density thermoplastic resin for durability.

TM

6 position Hi-Flow ValveThe easy and safe valve includes an inline sight glass and pressure gauge.

Clever diffuser designEnsures the maximum hydraulic flow for maximum performance and extended time between cleans.

Engineered for enduranceQuality material, workmanship and smarter design for a longer tank life with reduced servicing.

Alternative media supportUse Noria FLO crystallite media for improved filtering and reduced backwashing demands.

cartridge filterclean n clear plus

Four-cartridge design Traps more dirt and extends time between cleanings.

Cartridges are easy to remove and rinse

Easy access and maintenanceClamp ring allows easy access to cartridges and internal partsto speed service routines. 40mm drain is easy to access and located to ensure complete draining during winterisation.

Fibreglass reinforced polypropylene tank Strong and corrosion resistant for extra long life.

Power for any challengeReplace multi-pump pool configurations with a single Intellipro Variable Speed Pump

Lower energy usage8 star MEPS rated patented Variable Speed technology can save up to 90% of running costs

*Requires additional Sta-Rite control systems

Quietest drive on the planetJust 7 -10 decibels of pump noise due to the unique Sta-Rite® TEFC casing design

Engineered for enduranceQuality material, workmanship and smarter design for a longer pump life with reduced servicing

Digital water managementComplete control by iPhones anda range of other touch devices*

STA-RITE® EXCLUSIVE DISTRIBUTOR FOR AUSTRALIA & NZ

STRONGER&SMARTER

INTELLIPROintelligent variable 8 speed pump

18 19

pipes and fittingspvc

Pipe Products

Fitting Products

PN (Class) Description Sizes9 uPVC SWJ Pressure Pipe 25, 32, 40, 50, 80, 100, 125,

150 & 200mm12 uPVC SWJ Pressure Pipe 20, 25, 32, 40, 50, 80, 100, 150,

200, 225, 250 & 300mm18 uPVC SWJ Pressure Pipe 15, 20, 40, 50, 100 & 150mm

Category Description SizesCat.2 MI Adaptor 15mm – 100mmCat.3 FI Adaptor 15mm – 50mmCat.5 Reducing Bush 20mm – 300mmCat.6 End Cap 15mm – 200mmCat.7 Coupling 15mm – 150mmCat.8 Reducing Socket 15mm – 200mmCat.10 45 Degree Elbow 15mm – 300mmCat.13 90 Degree Elbow 15mm – 300mmCat.17 MI Socket 15mm – 100mmCat.18 FI Socket 15mm – 100mmCat.19 Tee 15mm – 300mmCat.22 Barrel Union 15mm – 50mm- Check Valvae 25mm – 100mm- 2 & 3 Way Valves 40mm & 50mm

Committed to providing efficient and

superior service requires dedication

to the demands of the industry. Focus

Products work in conjunction with the

largest Australian owned and

o p e r a t e d p i p e a n d f i t t i n g s

manufacturing businesses with

manufacturing and distribution

capabilities in all states. Deliveries of

all PVC products are made direct

from manufacturing to the client for

orders small or large. Pre plumb

deliveries in major cities across

Australia are also provided. All PVC

products are made in Australia in

accordance to the Australian

standard 1477 (AS1477) and are

manufactured from unplasticised

polyvinyl chloride polymer (known as

uPVC). This product is a high quality

thermo-plastic material using the

extrusion process.

natural gas and lpgmastertemp

automation systemssuntouch

automated pool and spa control systems

intellitouch

Power Center Installed at the pool equipment pad that contains all the electrical circuitry.

Personality Kits Suitable to control a separate pool or spa, a pool/spa combination with shared equipment or a pool/spa combination with separate equipment.

System ControllerSelect from an indoor wall mounted unit, MobileTouch® Wireless Controller, PC interfaces, or our ScreenLogic app for iPad®, iPhone® or iPod touch®.

One-Touch function controlNo complicated routines to memorise.

Ability to program pool and spa and two additional featuresAll circuits in the system can control four operating schedules (maximum six total schedules per system).

Compatible with gas heaters and solar systems

Temperature control Can be set in one degree increments.

Best-in-class energy efficiencyHigh efficiency rating makes these heaters extremely economical to operate.

Optimised fuel/air mix provides superior efficiency and faster heat upCertified for low NOx emissions.

Super-quiet operation

Built to last longerTough composite exterior won’t corrode; stands up to both heat and weather.

Two year warranty

skimmer box

main drain

Designed for quality and reliability to

meet market requirements, the stylish

accessory range is manufactured to

the highest standard of quality

providing functionality and longevity

of every day use.

• CPR Sign

• Stainless steel algae brush

• Pool brush

• Pebble-crete brush

• Flexi vac head

• All brush/vinyl vac head

• Leaf rake - deep

• Leaf scoop flat (skimmer)

• Tablet floating dispenser

• Bromine floating dispenser

• Tele poles (8-16ft)

ACE

20 NORIA

accessories range

21

pipes and fittingspvc

Pipe Products

Fitting Products

PN (Class) Description Sizes9 uPVC SWJ Pressure Pipe 25, 32, 40, 50, 80, 100, 125,

150 & 200mm12 uPVC SWJ Pressure Pipe 20, 25, 32, 40, 50, 80, 100, 150,

200, 225, 250 & 300mm18 uPVC SWJ Pressure Pipe 15, 20, 40, 50, 100 & 150mm

Category Description SizesCat.2 MI Adaptor 15mm – 100mmCat.3 FI Adaptor 15mm – 50mmCat.5 Reducing Bush 20mm – 300mmCat.6 End Cap 15mm – 200mmCat.7 Coupling 15mm – 150mmCat.8 Reducing Socket 15mm – 200mmCat.10 45 Degree Elbow 15mm – 300mmCat.13 90 Degree Elbow 15mm – 300mmCat.17 MI Socket 15mm – 100mmCat.18 FI Socket 15mm – 100mmCat.19 Tee 15mm – 300mmCat.22 Barrel Union 15mm – 50mm- Check Valvae 25mm – 100mm- 2 & 3 Way Valves 40mm & 50mm

Committed to providing efficient and

superior service requires dedication

to the demands of the industry. Focus

Products work in conjunction with the

largest Australian owned and

o p e r a t e d p i p e a n d f i t t i n g s

manufacturing businesses with

manufacturing and distribution

capabilities in all states. Deliveries of

all PVC products are made direct

from manufacturing to the client for

orders small or large. Pre plumb

deliveries in major cities across

Australia are also provided. All PVC

products are made in Australia in

accordance to the Australian

standard 1477 (AS1477) and are

manufactured from unplasticised

polyvinyl chloride polymer (known as

uPVC). This product is a high quality

thermo-plastic material using the

extrusion process.

natural gas and lpgmastertemp

automation systemssuntouch

automated pool and spa control systems

intellitouch

Power Center Installed at the pool equipment pad that contains all the electrical circuitry.

Personality Kits Suitable to control a separate pool or spa, a pool/spa combination with shared equipment or a pool/spa combination with separate equipment.

System ControllerSelect from an indoor wall mounted unit, MobileTouch® Wireless Controller, PC interfaces, or our ScreenLogic app for iPad®, iPhone® or iPod touch®.

One-Touch function controlNo complicated routines to memorise.

Ability to program pool and spa and two additional featuresAll circuits in the system can control four operating schedules (maximum six total schedules per system).

Compatible with gas heaters and solar systems

Temperature control Can be set in one degree increments.

Best-in-class energy efficiencyHigh efficiency rating makes these heaters extremely economical to operate.

Optimised fuel/air mix provides superior efficiency and faster heat upCertified for low NOx emissions.

Super-quiet operation

Built to last longerTough composite exterior won’t corrode; stands up to both heat and weather.

Two year warranty

skimmer box

main drain

Designed for quality and reliability to

meet market requirements, the stylish

accessory range is manufactured to

the highest standard of quality

providing functionality and longevity

of every day use.

• CPR Sign

• Stainless steel algae brush

• Pool brush

• Pebble-crete brush

• Flexi vac head

• All brush/vinyl vac head

• Leaf rake - deep

• Leaf scoop flat (skimmer)

• Tablet floating dispenser

• Bromine floating dispenser

• Tele poles (8-16ft)

ACE

20 NORIA

accessories range

21

Insight provides access to a wealth of dealer support services. Focus have a Focus understand dealers require team of qualified and experienced extensive support to sell products to the personnel able to assist with any pool or consumer. Insight gives in-depth retail spa problem. Quarterly balance sales training on consumer mind-set, magazines are produced with technical product usage and its advantages. A and sales advice on products, marketing complete back up product guarantee is ideas, water chemistry, business also provided from Focus Products to the support, retailing ideas, industry news retailer so the consumer can be assured and legislative updates to ensure that the the product advised and sold will work as dealer network remain informed and prescribed.connected. In addition to balance, the dealers are provided with regular retail marketing strategies, counter displays

The Inspire Conference delivers expert and consumer driven display material.retailing advice on retail marketing strategies. From developing smart brands and workplace culture to

Quarterly Balance magazines are discovering ways to minimise tax and produced with technical and sales advice build wealth. Inspire is about networking on products, marketing ideas, water and sharing ideas with other dealers and chemistry, business support, retailing business leaders from within the industry.ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected. The pool and spa industry is forever

changing and Focus considers it vital that dealers are kept aware of any legislative changes. Insight ensures dealers are Focus has a dedicated Retail Business made aware early of new codes or Support service to support the dealer standards thereby preventing any network with everything needed to drive unforseen problems.bus iness g rowth , suppor t and

profitability. This service includes developing advertising campaigns, flyers, advice on profitable retail set up Promotions are an ideal way to and conducting consumer nights. communicate product benefits to

consumers. Focus offers regular national promotions to dealers on seasonal

Focus provide tools to effectively products plus individual local area merchandise the store for increased promotions through the Retail Business retailer visibility. Items such as product Support program.display boxes, signage, posters, category signs, product shelftalkers and brochures are just some of the items provided.

Product Services

Inspire Conference

Balance Magazine

Legislative Updates

Retail Marketing Strategies

Promotions

POS Material

serv

ices a wide range of dealer support

insight

22 23

Insight provides access to a wealth of dealer support services. Focus have a Focus understand dealers require team of qualified and experienced extensive support to sell products to the personnel able to assist with any pool or consumer. Insight gives in-depth retail spa problem. Quarterly balance sales training on consumer mind-set, magazines are produced with technical product usage and its advantages. A and sales advice on products, marketing complete back up product guarantee is ideas, water chemistry, business also provided from Focus Products to the support, retailing ideas, industry news retailer so the consumer can be assured and legislative updates to ensure that the the product advised and sold will work as dealer network remain informed and prescribed.connected. In addition to balance, the dealers are provided with regular retail marketing strategies, counter displays

The Inspire Conference delivers expert and consumer driven display material.retailing advice on retail marketing strategies. From developing smart brands and workplace culture to

Quarterly Balance magazines are discovering ways to minimise tax and produced with technical and sales advice build wealth. Inspire is about networking on products, marketing ideas, water and sharing ideas with other dealers and chemistry, business support, retailing business leaders from within the industry.ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected. The pool and spa industry is forever

changing and Focus considers it vital that dealers are kept aware of any legislative changes. Insight ensures dealers are Focus has a dedicated Retail Business made aware early of new codes or Support service to support the dealer standards thereby preventing any network with everything needed to drive unforseen problems.bus iness g rowth , suppor t and

profitability. This service includes developing advertising campaigns, flyers, advice on profitable retail set up Promotions are an ideal way to and conducting consumer nights. communicate product benefits to

consumers. Focus offers regular national promotions to dealers on seasonal

Focus provide tools to effectively products plus individual local area merchandise the store for increased promotions through the Retail Business retailer visibility. Items such as product Support program.display boxes, signage, posters, category signs, product shelftalkers and brochures are just some of the items provided.

Product Services

Inspire Conference

Balance Magazine

Legislative Updates

Retail Marketing Strategies

Promotions

POS Material

serv

ices a wide range of dealer support

insight

22 23

trained by the bestsmarter not harderinstructinnovate

Clever Packaging Online Services

Advanced Packaging Facilities

Environmental Initiative Liqua

Deployment

Clever packaging delivers cutting edge and out of the box solutions to empower the connection between strategy and creative thinking. Creating recognisable brands, designing and rolling out clever packaging is paramount to the success of the professional retailer to help create an emotional connection between the brand and consumer. Innovations include; pre measured 1kg portion packs in environmental adjuster boxes, concentrated 'one dose' sachets, colour coded packaging, floating chlorine Focus Products have invested dispenser, square chlorine jars and pails considerable pecuniary resources in the with built in measuring caps and scoops, latest packing facilities. This ensures products packaged within counter consistent and accurate product that can d i sp lay ca r tons and seasona l be rapidly produced particularly in times promotional pre packed carry boxes. of peak demand.

Waterearth, a unique environmental initiative that promotes accurate water analysis, correct water treatment and improved water conservation. This initiative is to protect our precious resources for future generations.

The success of the authorised dealer network is Focus' ability to take a product from concept to consumer. Focus has a unique number of in-house teams in place all working together to deploy innovative ideas with maximum success to the targeted market.

The Focus website offers a revolutionary online system providing access instantly, connecting the dealer to Focus Products. Once registered via the internet access to training, electronic ordering systems and a range of valuable information including technical FAQ's, industry legislation, latest Balance magazines, Inspire updates, MSDS's and a range of marketing material are available.

Liqua technology is a revolutionary set of services to support the independent pool and spa business. This unique combination of water analysis, service m a n a g e m e n t a n d c u s t o m e r communications will become the new benchmark for the pool industry.

In store Training Staff Training

Customer GuidesConsumer Evenings

Problem SolversTechnical Manual

Retailing Support

The Focus technical and training teams The training team assists the dealer cover a broad range of in-store topics. through staff training and motivational From instore water balance training to courses to excite retail staff. The in-store assistance with staff retail knowledge, the courses are designed to encourage staff Focus team emphasises “a smarter not to excel in sales and service.harder” model of business.

Focus provide a number of simple to read Consumer evenings give dealers the gu ides a l low ing consumers to opportunity to demonstrate why their understand the basics on what to do with customers need the experience of a pool their pool or spa. The pocket ibook has professional. The presentation is information on the importance of designed to ensure consumers follow the cleaning the filter and algae formation. dealers advice and encourage them to The Pool and Spa Book provides return to the store for on- going sales and consumers a more in-depth knowledge support. on pool and spa care.

Providing easy to follow problem solver The Focus dealer technical manual guides to aid in correct assessment and provides detailed information on basic to prescription, keeping solutions simple advanced water chemistry, product and accurate with minimum effort and descriptions, seasonal retail marketing maximum results.campaigns, MSDS sheets, technical tips,

problem solvers and support guides. This manual is exclusive to the dealer network and is an encyclopedia of pool and spa knowledge.

It is imperative that authorised dealers receive full retail support to ensure their business success. Through Instruct, dealers receive assistance with store layout and design, education and promotion, consumer evenings and access to a retail business specialist.

24 25

trained by the bestsmarter not harderinstructinnovate

Clever Packaging Online Services

Advanced Packaging Facilities

Environmental Initiative Liqua

Deployment

Clever packaging delivers cutting edge and out of the box solutions to empower the connection between strategy and creative thinking. Creating recognisable brands, designing and rolling out clever packaging is paramount to the success of the professional retailer to help create an emotional connection between the brand and consumer. Innovations include; pre measured 1kg portion packs in environmental adjuster boxes, concentrated 'one dose' sachets, colour coded packaging, floating chlorine Focus Products have invested dispenser, square chlorine jars and pails considerable pecuniary resources in the with built in measuring caps and scoops, latest packing facilities. This ensures products packaged within counter consistent and accurate product that can d i sp lay ca r tons and seasona l be rapidly produced particularly in times promotional pre packed carry boxes. of peak demand.

Waterearth, a unique environmental initiative that promotes accurate water analysis, correct water treatment and improved water conservation. This initiative is to protect our precious resources for future generations.

The success of the authorised dealer network is Focus' ability to take a product from concept to consumer. Focus has a unique number of in-house teams in place all working together to deploy innovative ideas with maximum success to the targeted market.

The Focus website offers a revolutionary online system providing access instantly, connecting the dealer to Focus Products. Once registered via the internet access to training, electronic ordering systems and a range of valuable information including technical FAQ's, industry legislation, latest Balance magazines, Inspire updates, MSDS's and a range of marketing material are available.

Liqua technology is a revolutionary set of services to support the independent pool and spa business. This unique combination of water analysis, service m a n a g e m e n t a n d c u s t o m e r communications will become the new benchmark for the pool industry.

In store Training Staff Training

Customer GuidesConsumer Evenings

Problem SolversTechnical Manual

Retailing Support

The Focus technical and training teams The training team assists the dealer cover a broad range of in-store topics. through staff training and motivational From instore water balance training to courses to excite retail staff. The in-store assistance with staff retail knowledge, the courses are designed to encourage staff Focus team emphasises “a smarter not to excel in sales and service.harder” model of business.

Focus provide a number of simple to read Consumer evenings give dealers the gu ides a l low ing consumers to opportunity to demonstrate why their understand the basics on what to do with customers need the experience of a pool their pool or spa. The pocket ibook has professional. The presentation is information on the importance of designed to ensure consumers follow the cleaning the filter and algae formation. dealers advice and encourage them to The Pool and Spa Book provides return to the store for on- going sales and consumers a more in-depth knowledge support. on pool and spa care.

Providing easy to follow problem solver The Focus dealer technical manual guides to aid in correct assessment and provides detailed information on basic to prescription, keeping solutions simple advanced water chemistry, product and accurate with minimum effort and descriptions, seasonal retail marketing maximum results.campaigns, MSDS sheets, technical tips,

problem solvers and support guides. This manual is exclusive to the dealer network and is an encyclopedia of pool and spa knowledge.

It is imperative that authorised dealers receive full retail support to ensure their business success. Through Instruct, dealers receive assistance with store layout and design, education and promotion, consumer evenings and access to a retail business specialist.

24 25

work less, live more.

Recognising the need for independent Staff Selling Techniquesretailers to feel a part of a larger Focus Products offers ongoing training to

their customers on products and supportive network that provides the equipment. Focus understands the dealer with retailing services without importance of staff training to reach

franchising costs has been the centre of maximum potential in any business.all strategies. In some industries

franchising may be an advantage, Counter Displayshowever the experience of Focus This strategic marketing tool cleverly Products has shown that the client projects the product offer into the eyes of

the consumer to maximise sales.relationship and branding services is the

key to growing market share.

POS materialInk Store Design Focus are at the forefront of the industry

when it comes to clever marketing Focus Products will assist in setting a gimmicks. Including shelf talkers and

store apart for their customers. With category signs, Focus offer all of these to

branding and imaging, Focus can help their dealers.create the desired image.

Retail AdviceWith years of experience, Focus has dedicated staff in retail development to put their customers in safe hands.

Business SupportFocus believe in creating the foundations that allows a relationship to grow, and also a business.

Branding StrategiesDesigned to help a business grow through effective and ongoing branding.

retail services

26 27

work less, live more.

Recognising the need for independent Staff Selling Techniquesretailers to feel a part of a larger Focus Products offers ongoing training to

their customers on products and supportive network that provides the equipment. Focus understands the dealer with retailing services without importance of staff training to reach

franchising costs has been the centre of maximum potential in any business.all strategies. In some industries

franchising may be an advantage, Counter Displayshowever the experience of Focus This strategic marketing tool cleverly Products has shown that the client projects the product offer into the eyes of

the consumer to maximise sales.relationship and branding services is the

key to growing market share.

POS materialInk Store Design Focus are at the forefront of the industry

when it comes to clever marketing Focus Products will assist in setting a gimmicks. Including shelf talkers and

store apart for their customers. With category signs, Focus offer all of these to

branding and imaging, Focus can help their dealers.create the desired image.

Retail AdviceWith years of experience, Focus has dedicated staff in retail development to put their customers in safe hands.

Business SupportFocus believe in creating the foundations that allows a relationship to grow, and also a business.

Branding StrategiesDesigned to help a business grow through effective and ongoing branding.

retail services

26 27

Focus Products offer a complete service to pool builders including, but not limited (On-site automation training)to onsite deliveries, pre-plumb order Focus Products recognise that forms and drive in pick up facilities. automation is the new frontier of building Training and information is also available swimming pools and as a result of careful on the Focus Products extensive range of research, have developed a specific products and services. One on one training and introduction process to all consultation with expert staff is also customers.offered to determine which areas of service can be most beneficial to the builder.

Chemical start up kits have become a key part of the builder/consumer relationship and Focus offer several options

(48 hr response) depending on the surface type of the For fast and efficient service, Focus consumers pool. These start up kits Products offer a simple to use online contain introductory educational tools so warranty system with a 48 hour response the consumer gets off to a stress free to warranty jobs lodged. In field service start to their new pool.agents can also be requested and through this online system, customers can track and trace all requests for

An everyday necessity on a pool, Focus warranties.accessory handover kits complete the whole process for the builder enabling them to move forward with the

Full on-site delivery service is offered to knowledge that the pool owner is 100% builders who order Focus Products satisfied. A $50.00 chemical voucher for equipment packages. the end user is also provided at no

additional cost to be redeemed at participating retailers.

By calling 1300 136 287, customers will be connected to one of Focus' fully trained staff members. Should a local Account Manager not be available, calls will be diverted around the country until the customer is connected to a staff member.

Training

Chemical Start Up Kits

National Online Warranty System

Handover Kits

On Site Delivery

Technical Support

Focus Products recognises the needs of mobile service technicians and the Express services are available on request challenges they face day to day in the for local and remote areas in emergency field. The Drive In Club is a program cases that require same day repairs and specifically designed to tailor for these service.special requirements.

The Pool Analyser featuring Waterwatch technology makes the presentation of water analysis to the consumer simple. The complete Focus range of chemicals The report clearly marks the steps covers all the needs of a mobile needed to ensure crystal clear sparkling technician thus creating a one stop shop water. The software is regularly updated scenario which saves time and money.by the development team to adapt to any changes and to add new products to the program.

Focus Products provide state of the art pick up facilities that can be utilised at short notice. A simple phone call to one of the friendly staff and orders are ready to be picked up in no time.

Providing access to a national technical team leaves no stone unturned in the quest for the highest level of solution selling to the mobile service business.

Express Services

Water Analysis SoftwareOne Stop Complete Product Solutions

On-site Pick Up

Technical Support

builder services mobile services

28 29

one stop supply, support and service supporting mobile care

Focus Products offer a complete service to pool builders including, but not limited (On-site automation training)to onsite deliveries, pre-plumb order Focus Products recognise that forms and drive in pick up facilities. automation is the new frontier of building Training and information is also available swimming pools and as a result of careful on the Focus Products extensive range of research, have developed a specific products and services. One on one training and introduction process to all consultation with expert staff is also customers.offered to determine which areas of service can be most beneficial to the builder.

Chemical start up kits have become a key part of the builder/consumer relationship and Focus offer several options

(48 hr response) depending on the surface type of the For fast and efficient service, Focus consumers pool. These start up kits Products offer a simple to use online contain introductory educational tools so warranty system with a 48 hour response the consumer gets off to a stress free to warranty jobs lodged. In field service start to their new pool.agents can also be requested and through this online system, customers can track and trace all requests for

An everyday necessity on a pool, Focus warranties.accessory handover kits complete the whole process for the builder enabling them to move forward with the

Full on-site delivery service is offered to knowledge that the pool owner is 100% builders who order Focus Products satisfied. A $50.00 chemical voucher for equipment packages. the end user is also provided at no

additional cost to be redeemed at participating retailers.

By calling 1300 136 287, customers will be connected to one of Focus' fully trained staff members. Should a local Account Manager not be available, calls will be diverted around the country until the customer is connected to a staff member.

Training

Chemical Start Up Kits

National Online Warranty System

Handover Kits

On Site Delivery

Technical Support

Focus Products recognises the needs of mobile service technicians and the Express services are available on request challenges they face day to day in the for local and remote areas in emergency field. The Drive In Club is a program cases that require same day repairs and specifically designed to tailor for these service.special requirements.

The Pool Analyser featuring Waterwatch technology makes the presentation of water analysis to the consumer simple. The complete Focus range of chemicals The report clearly marks the steps covers all the needs of a mobile needed to ensure crystal clear sparkling technician thus creating a one stop shop water. The software is regularly updated scenario which saves time and money.by the development team to adapt to any changes and to add new products to the program.

Focus Products provide state of the art pick up facilities that can be utilised at short notice. A simple phone call to one of the friendly staff and orders are ready to be picked up in no time.

Providing access to a national technical team leaves no stone unturned in the quest for the highest level of solution selling to the mobile service business.

Express Services

Water Analysis SoftwareOne Stop Complete Product Solutions

On-site Pick Up

Technical Support

builder services mobile services

28 29

one stop supply, support and service supporting mobile care

solu

tions

ink waterearthpriorityprograms

Focus understands the importance of

effective marketing in the retail

environment. A team dedicated to

developing advertising campaigns,

flyers and marketing strategies,

supports retail businesses to grow,

survive and prosper.

Fun and Energetic Lifestyle MessageFocus encourages a positive and strong image by giving dealers access to friendly and stylish marketing tools.

Targeted and Evolving DesignsWith an innovative team dedicated to bringing the freshest designs in marketing, Focus dealers are at the forefront of all competition.

Broad Range of POSFocus Products has an impressive catalogue of promotional material including items such as signage, counter displays, posters and shelf talkers.

Environmental MessagingBe a backyard Eco hero.Waterearth a unique environmental initiative to actively promote:

- accurate water analysis- correct water treatment- water conservation

30 31

solu

tions

ink waterearthpriorityprograms

Focus understands the importance of

effective marketing in the retail

environment. A team dedicated to

developing advertising campaigns,

flyers and marketing strategies,

supports retail businesses to grow,

survive and prosper.

Fun and Energetic Lifestyle MessageFocus encourages a positive and strong image by giving dealers access to friendly and stylish marketing tools.

Targeted and Evolving DesignsWith an innovative team dedicated to bringing the freshest designs in marketing, Focus dealers are at the forefront of all competition.

Broad Range of POSFocus Products has an impressive catalogue of promotional material including items such as signage, counter displays, posters and shelf talkers.

Environmental MessagingBe a backyard Eco hero.Waterearth a unique environmental initiative to actively promote:

- accurate water analysis- correct water treatment- water conservation

30 31

At Focus Products, branding is

fundamental in the presentation of

packaging. Branding creates a

unique image for product in the

consumer’s mind and is primarily

achieved through using a consistent

theme. All branding aims to establish

a significant and differentiated

presence in the market that attracts

and retains loyal customers.

Consumers are more educated when

it comes to their day to day lives

through avenues such as the internet

and this challenge of smart and

effective branding will always be at

the forefront of leading edge

notoriety.

Fast Dissolving StabiliserThe originating company to research,

develop and release this innovative

product to the marketplace, this fine

powder will dissolve in seconds when

applied, saving the pool owner or service

agent extensive time and effort. The fast

dissolve rate ensures the product is

released instantly preventing chlorine

loss, saving the consumer valuable

dollars.

Square Jars For Sanitiser ProductsThe exclusive Focus chlorine jars have

been designed by the in house product

development team to provide a unique,

innovative quality jar that sets a

benchmark for the Industry. The square

jar contains a built in measuring cap in

the lid to assist the consumer with their

product application. In addition to being

simple to stack, transport and display, the

new jars improve the labels visibility

ensuring staff and consumers can easily

identify the product they are looking for.

Single DoseThis clever and sharp design is a pre

measured highly concentrated formula to

remove insoluble compounds from

swimming pool water. The single dose

clarifier is beneficial to the consumer for

ease of use and application.

Adjuster BoxesPackaging is an integral part of the

marketing strategy of the Focus brand

and product. In conjunction with labels

and design, packaging is critical to

crafting a compelling brand story and

building recognition in the marketplace.

Adjusters are traditionally packaged in

printed plastic bags throughout the

professional and mass market. In order

to differentiate and add value to a

commodity line, Focus designed a more

environmentally friendly cardboard

carton which contain multiple portion

packs.

Floating Tablet DispenserCleverly designed, the floating built in

tablet dispenser allows pool owners to

adjust the erosion of the sanitiser to suit

their individual needs depending on the

size of pool. The child safe dispenser

prevents children from touching or

playing with the tablets providing peace

of mind.

BlingBling clarifying tablets assists in the

clarification of pool water through binding

organic and inorganic wastes together.

Bling clarifying tablets are a rapidly

dissolving, single dose clarifier that can

be placed directly into the skimmer

basket.

pHixIntelligently developed, pHix is effective,

quick and easy-to-use with the addition

of being safer than traditional liquid acid.

pHix removes the hassle and potential

hazard out of lowering the pH of the pool.

It is a compressed tablet form of sodium

bisulphate combined with blended

clarifiers that work by adding it directly

into the skimmer of the pool preventing

fumes or possible spills. Being of a

sodium bisulphate base, it has a less

dramatic effect on the pool water which

enables it to balance more evenly and

efficiently.

32 33

At Focus Products, branding is

fundamental in the presentation of

packaging. Branding creates a

unique image for product in the

consumer’s mind and is primarily

achieved through using a consistent

theme. All branding aims to establish

a significant and differentiated

presence in the market that attracts

and retains loyal customers.

Consumers are more educated when

it comes to their day to day lives

through avenues such as the internet

and this challenge of smart and

effective branding will always be at

the forefront of leading edge

notoriety.

Fast Dissolving StabiliserThe originating company to research,

develop and release this innovative

product to the marketplace, this fine

powder will dissolve in seconds when

applied, saving the pool owner or service

agent extensive time and effort. The fast

dissolve rate ensures the product is

released instantly preventing chlorine

loss, saving the consumer valuable

dollars.

Square Jars For Sanitiser ProductsThe exclusive Focus chlorine jars have

been designed by the in house product

development team to provide a unique,

innovative quality jar that sets a

benchmark for the Industry. The square

jar contains a built in measuring cap in

the lid to assist the consumer with their

product application. In addition to being

simple to stack, transport and display, the

new jars improve the labels visibility

ensuring staff and consumers can easily

identify the product they are looking for.

Single DoseThis clever and sharp design is a pre

measured highly concentrated formula to

remove insoluble compounds from

swimming pool water. The single dose

clarifier is beneficial to the consumer for

ease of use and application.

Adjuster BoxesPackaging is an integral part of the

marketing strategy of the Focus brand

and product. In conjunction with labels

and design, packaging is critical to

crafting a compelling brand story and

building recognition in the marketplace.

Adjusters are traditionally packaged in

printed plastic bags throughout the

professional and mass market. In order

to differentiate and add value to a

commodity line, Focus designed a more

environmentally friendly cardboard

carton which contain multiple portion

packs.

Floating Tablet DispenserCleverly designed, the floating built in

tablet dispenser allows pool owners to

adjust the erosion of the sanitiser to suit

their individual needs depending on the

size of pool. The child safe dispenser

prevents children from touching or

playing with the tablets providing peace

of mind.

BlingBling clarifying tablets assists in the

clarification of pool water through binding

organic and inorganic wastes together.

Bling clarifying tablets are a rapidly

dissolving, single dose clarifier that can

be placed directly into the skimmer

basket.

pHixIntelligently developed, pHix is effective,

quick and easy-to-use with the addition

of being safer than traditional liquid acid.

pHix removes the hassle and potential

hazard out of lowering the pH of the pool.

It is a compressed tablet form of sodium

bisulphate combined with blended

clarifiers that work by adding it directly

into the skimmer of the pool preventing

fumes or possible spills. Being of a

sodium bisulphate base, it has a less

dramatic effect on the pool water which

enables it to balance more evenly and

efficiently.

32 33

CONFERENCE

Create and implement marketing plans.

Develop smart branding strategies.

Understand how culture applies in customer service delivery, staff recruitment and staff retention.

Understand and interpret the importance of consistency in applying culture across all facets of the business.

Discover ways to minimise tax and build wealth.

Gain retailing ideas from the experts.

Create a “sale-able” business for the future.

Rarely can a business owner gain insight

and valuable information from leaders

within the retail, financial and marketing

sectors all in one location. The Business

Development Conference, conducted

exclusively for the dealer network

annually, provides every tool available to

develop and grow profitable businesses

with a take home approach and strategy

which allow retailers to put theory into

practice.

The benefit of the Inspire conference

provides business owners with an

opportunity to learn from the "experts" but

more importantly to feel part of a

supported and supportive network. With

guest speakers, workshop facilitators,

networking dinners, activities and an

awards night, the retailer is left feeling

“Inspired”.

business

conference

34 35

development

CONFERENCE

Create and implement marketing plans.

Develop smart branding strategies.

Understand how culture applies in customer service delivery, staff recruitment and staff retention.

Understand and interpret the importance of consistency in applying culture across all facets of the business.

Discover ways to minimise tax and build wealth.

Gain retailing ideas from the experts.

Create a “sale-able” business for the future.

Rarely can a business owner gain insight

and valuable information from leaders

within the retail, financial and marketing

sectors all in one location. The Business

Development Conference, conducted

exclusively for the dealer network

annually, provides every tool available to

develop and grow profitable businesses

with a take home approach and strategy

which allow retailers to put theory into

practice.

The benefit of the Inspire conference

provides business owners with an

opportunity to learn from the "experts" but

more importantly to feel part of a

supported and supportive network. With

guest speakers, workshop facilitators,

networking dinners, activities and an

awards night, the retailer is left feeling

“Inspired”.

business

conference

34 35

development

priorityprograms

prioritypoints

priorityplus

prioritypayments

Safe drinkable water, safe recreational

water and safe ground water is

fundamental to society and can be

protected by the correct analysis and

treatment to reduce the dumping of The Waterearth program will provide

“toxic” water into the environment and the opportunities to protect the precious

taking of water from reserves to replenish environment for future generations by

that water. Focus realise that the pool and ensuring that consumers have a better

spa industry could play a big part in understanding of how to deliver the

protecting these precious resources for correct amount of chemicals to their

future generations.water. Minimising the amount of

chemicals released in the environment

and the subsequent effect.

Introducing Waterearth, an

environmental initiative of

Focus Products.

waterearth

ACCURATEWATERANALYSISKnow what’s in your water...

CORRECTWATER TREATMENTGet advice from an expert...

MAXIMISEDWATERCONSERVATIONReduce water wastage...

123

environmentalinitiativebe rewarded

get inkedInk offers a professional design and layout for dealers to help get the most

planning support service for dealers out of their space and maximise retail

who wish to develop a sharp and real estate.

effective retail outlet. The proposed

store layout provides options for logo

designs and company bi-lines, floor

plans, customer service counters With access to expert advice, Focus

and an overall company brand helps to develop branding in all

redevelopment. elements that create a stores

personality.

Developing a logo to suit a brand can

often be a challenge. Focus provide a

service to design and develop

images and logos.

Focus Products Ink service is in high

demand, offering visual imagery on

new store layouts, logo designs and

other marketing material. Focus

Products develop an initial store

Service To Develop Smart Branding

Sharp Retailing ImageLogo DesignCreating recognisable brands,

designing and rolling out clever

packaging is paramount to the

success of the professional retailer to

help create an emotional connection

between the brand and consumer.

The priority program system reward

customers regardless of size or Earn points for purchases that

industry sector. accumulate towards the annual

Focus Inspire Business

Development Conference.Focus Products reward customers

for prompt payments. Reap the

benefits when paying within 7 days Receive exclusive access to some of date of invoice. amazing monthly specials and

promotional offers.

Priority Points

Priority Payments

Priority Plus

ink

36 37

priorityprograms

prioritypoints

priorityplus

prioritypayments

Safe drinkable water, safe recreational

water and safe ground water is

fundamental to society and can be

protected by the correct analysis and

treatment to reduce the dumping of The Waterearth program will provide

“toxic” water into the environment and the opportunities to protect the precious

taking of water from reserves to replenish environment for future generations by

that water. Focus realise that the pool and ensuring that consumers have a better

spa industry could play a big part in understanding of how to deliver the

protecting these precious resources for correct amount of chemicals to their

future generations.water. Minimising the amount of

chemicals released in the environment

and the subsequent effect.

Introducing Waterearth, an

environmental initiative of

Focus Products.

waterearth

ACCURATEWATERANALYSISKnow what’s in your water...

CORRECTWATER TREATMENTGet advice from an expert...

MAXIMISEDWATERCONSERVATIONReduce water wastage...

123

environmentalinitiativebe rewarded

get inkedInk offers a professional design and layout for dealers to help get the most

planning support service for dealers out of their space and maximise retail

who wish to develop a sharp and real estate.

effective retail outlet. The proposed

store layout provides options for logo

designs and company bi-lines, floor

plans, customer service counters With access to expert advice, Focus

and an overall company brand helps to develop branding in all

redevelopment. elements that create a stores

personality.

Developing a logo to suit a brand can

often be a challenge. Focus provide a

service to design and develop

images and logos.

Focus Products Ink service is in high

demand, offering visual imagery on

new store layouts, logo designs and

other marketing material. Focus

Products develop an initial store

Service To Develop Smart Branding

Sharp Retailing ImageLogo DesignCreating recognisable brands,

designing and rolling out clever

packaging is paramount to the

success of the professional retailer to

help create an emotional connection

between the brand and consumer.

The priority program system reward

customers regardless of size or Earn points for purchases that

industry sector. accumulate towards the annual

Focus Inspire Business

Development Conference.Focus Products reward customers

for prompt payments. Reap the

benefits when paying within 7 days Receive exclusive access to some of date of invoice. amazing monthly specials and

promotional offers.

Priority Points

Priority Payments

Priority Plus

ink

36 37

tech

nolo

gy

online lq a

The Focus website offers a revolutionary

online system providing access instantly, For those who love confirmation. A no With 24 hour access to Focus online, connecting the dealer to Focus Products. fuss, easy to use way of placing orders customers have access at any time from Once registered via the internet customers with email confirmation of orders and any location, even after hours.can access training, electronic ordering dispatch at every stage.

systems and a range of valuable Focus Products offer the opportunity to information including technical FAQ's,

With technical information and FAQ’s streamline businesses by placing orders industry legislation, latest Balance online, answers should be solved even online.magazine, Inspire updates, MSDS's and a before the phone is picked up.range of marketing material.

A website designed by real people, for

real people. Focus has everything

customers need to know, without requiring

a degree to navigate through the site.

24 Hour Access Instant Confirmation of Orders

Online OrderingDedicated Industry Section

Easy to Use

online

38 39

focus online internet services

tech

nolo

gy

online lq a

The Focus website offers a revolutionary

online system providing access instantly, For those who love confirmation. A no With 24 hour access to Focus online, connecting the dealer to Focus Products. fuss, easy to use way of placing orders customers have access at any time from Once registered via the internet customers with email confirmation of orders and any location, even after hours.can access training, electronic ordering dispatch at every stage.

systems and a range of valuable Focus Products offer the opportunity to information including technical FAQ's,

With technical information and FAQ’s streamline businesses by placing orders industry legislation, latest Balance online, answers should be solved even online.magazine, Inspire updates, MSDS's and a before the phone is picked up.range of marketing material.

A website designed by real people, for

real people. Focus has everything

customers need to know, without requiring

a degree to navigate through the site.

24 Hour Access Instant Confirmation of Orders

Online OrderingDedicated Industry Section

Easy to Use

online

38 39

focus online internet services

lq a

sync

synergy

sense

40 41

Sense delivers a smarter way to manage

an end users recreational water asset

online. Quickly and securely access

customer information when and where it

is needed; in the store, out on the road or

in the home office. An innovative water

management engine provides an easy to

follow analysis report. With its simple and

intuitive interface, Sense allows a

business to reduce the demand,

maintaining I.T. infrastructure and allows

the focus to be building customer

relationships.

Sync helps businesses communicate

with their customer base. Making sure

customers are informed about everything

related to their water assets; analysis

results, bookings, follow up on problems,

newsletters, specials and even friendly

reminders about their next water test. Be

it via email, sms or regular mail, Sync will

ensure every business has access to a

simpler and effective way to connect.

Synergy turns managing pool servicing

into a simple online process. From

booking to job tracking, the intuitive

Synergy system helps businesses

maximise the usage of team resources.

Synergy’s seamless integration with

Sense and Sync permits live on-site

analysis and customer communication.

With Synergy big or small businesses

can reduce the administrative burden

and maximise effective customer service.

Liqua's platform will cover three

fundamental areas for pool and spa

businesses; Liqua Sense; water analysis,

Liqua Sync; service management and

liqua Synergy; customer communication.

Liqua lets businesses free themselves

from the increasing burden of dealing

with complex technology. Business

owners won't require degrees in

computer science to operate and won't

lose valuable time combining a complex

mix of software packages in order to

support their day to day service

operations.

A simpler, unif ied set of Liqua

applications and services will form a

foundation that will see pool and spa

businesses returning to core values.

Liqua delivers less "geek" distractions

and more time for real customer service.

sense, sync & synergy

liqua

lq a

sync

synergy

sense

40 41

Sense delivers a smarter way to manage

an end users recreational water asset

online. Quickly and securely access

customer information when and where it

is needed; in the store, out on the road or

in the home office. An innovative water

management engine provides an easy to

follow analysis report. With its simple and

intuitive interface, Sense allows a

business to reduce the demand,

maintaining I.T. infrastructure and allows

the focus to be building customer

relationships.

Sync helps businesses communicate

with their customer base. Making sure

customers are informed about everything

related to their water assets; analysis

results, bookings, follow up on problems,

newsletters, specials and even friendly

reminders about their next water test. Be

it via email, sms or regular mail, Sync will

ensure every business has access to a

simpler and effective way to connect.

Synergy turns managing pool servicing

into a simple online process. From

booking to job tracking, the intuitive

Synergy system helps businesses

maximise the usage of team resources.

Synergy’s seamless integration with

Sense and Sync permits live on-site

analysis and customer communication.

With Synergy big or small businesses

can reduce the administrative burden

and maximise effective customer service.

Liqua's platform will cover three

fundamental areas for pool and spa

businesses; Liqua Sense; water analysis,

Liqua Sync; service management and

liqua Synergy; customer communication.

Liqua lets businesses free themselves

from the increasing burden of dealing

with complex technology. Business

owners won't require degrees in

computer science to operate and won't

lose valuable time combining a complex

mix of software packages in order to

support their day to day service

operations.

A simpler, unif ied set of Liqua

applications and services will form a

foundation that will see pool and spa

businesses returning to core values.

Liqua delivers less "geek" distractions

and more time for real customer service.

sense, sync & synergy

liqua

lq aPOOLANALYSER

waterlinkthe testing revolution

Focus Products was first to launch the

next revolution in the retail swimming

pool market, the Waterlink Spin Lab. The

unit is a high tech photometer that has a

specially designed pre dosed disk to test

for Free & Total Chlorine (0-15ppm), pH,

Total Alkalinity, Calcium Hardness,

Stabiliser, Iron and Copper. The Waterlink

Spin lab will synchronise the test results

instantly with the Focus “Liqua” platform

to make an in store water test a maximum

of 60 seconds. This allows the retail pool

shop to spend more time giving expert

advice to the consumer rather than being

tied up behind the scenes testing water

through time consuming methods. Each

sealed reagent disk contains the precise

amount of reagent needed to run a

complete series of tests.

High Tech Photometer

Synchronised Test Results

Simple To Use

Including a specially designed pre

dosed disk to test for Free & Total

Chlorine (0-15ppm), pH, Total Alkalinity,

Calcium Hardness, Stabiliser, Iron and

Copper.

Compatible with Liqua and The Pool

Analyser, the Waterlink Spin is the next

revolution in water analysis.

Each sealed reagent disk contains the

precise amount of reagent needed to

run a complete series of tests.

42

lq aPOOLANALYSER

waterlinkthe testing revolution

Focus Products was first to launch the

next revolution in the retail swimming

pool market, the Waterlink Spin Lab. The

unit is a high tech photometer that has a

specially designed pre dosed disk to test

for Free & Total Chlorine (0-15ppm), pH,

Total Alkalinity, Calcium Hardness,

Stabiliser, Iron and Copper. The Waterlink

Spin lab will synchronise the test results

instantly with the Focus “Liqua” platform

to make an in store water test a maximum

of 60 seconds. This allows the retail pool

shop to spend more time giving expert

advice to the consumer rather than being

tied up behind the scenes testing water

through time consuming methods. Each

sealed reagent disk contains the precise

amount of reagent needed to run a

complete series of tests.

High Tech Photometer

Synchronised Test Results

Simple To Use

Including a specially designed pre

dosed disk to test for Free & Total

Chlorine (0-15ppm), pH, Total Alkalinity,

Calcium Hardness, Stabiliser, Iron and

Copper.

Compatible with Liqua and The Pool

Analyser, the Waterlink Spin is the next

revolution in water analysis.

Each sealed reagent disk contains the

precise amount of reagent needed to

run a complete series of tests.

42

NEW ZEALAND

INTERNATIONAL

A 35 Moreton StreetHEATHWOOD Q 4110 PO Box 131 CAROLE PARK Q 4300

AUSTRALIA

1300 2 362871300 1 36287P

F

ABN 23 073 540 520

PRODUCTS PTY LTDfocus

www.focusproducts.com.au

PF

+61 7 3879 3844+61 7 3879 3855

A PO Box 529WHANGAPARAOA AUCKLAND 0938

0800 000 903P

(09) 281 4385F

GET THE BALANCE RIGHT.waterearth