inside shell: presentation
DESCRIPTION
17 August 2012. Presentation to Royal Dutch Shell.TRANSCRIPT
AMANDA AZUBUIKEBETH CHAFIN
ITZEL CASTILLOMEGAN MENDELSOHN
MIKA RIVERA
Digital Communications Strategy17 August, 2012
The World TodayShell TodayChallenges
OpportunitiesSolution
RecommendationsTell the World
ConclusionQ&A
AGENDA
The average American spends
THE WORLD TODAY
“We don’t have a choice on whether we do social media. The question is how well we do it.”
- Erik Qualman, American Author of Socialnomics
4
billionYouTube videos will bewatched today
32
hoursonline per week
WHERE SHELL IS TODAY
Brand Recognition | Preferred Provider | Established Online Presence
WHERE SHELL IS TODAY
Cathy Brent
Meet your audience
Hi, I’m Brent! I studied science, and I grew up interested in new tech and how things work.
Hi, I’m Cathy! I’m a working mom from Anchorage and interested in the beneficial impact Shell’s project will have in my area.
WHERE SHELL IS TODAY
CHALLENGES
Detractors & Critics | Public Perception | Past Campaigns | Unclear Messages
Now it’s time to engage.
OPPORTUNITY
OPPORTUNITYHow you’re seen now
OPPORTUNITYHow you will be seen in the future
CAMPAIGN: INSIDE SHELL
Protecting the environmentMeeting the worlds energy needsCreating innovative technologyProviding for the futureServing the communityStrengthening the economy
We are...
CAMPAIGN: INSIDE SHELL
CAMPAIGN: INSIDE SHELLLanding Page
CAMPAIGN: INSIDE SHELLLanding Page
Prevention Toolkits | Info Updates | Infographics | Tech Elements
CAMPAIGN: INSIDE SHELLMeet the experts
Dirk SmitShell’s Chief Scientist
Geophysics
Hi, I’m Dirk, and I’ve been with Shell for 10 years. I’m an amateur astronomer and love fishing and sailing.
Brent
Let’s talk!
CAMPAIGN: INSIDE SHELL
TELL THE WORLD
Press Conference | Social Media Advertising | Blogger Outreach
Be bold.
Come out of your shell.