insidelocal webinar: advanced keyword strategies for local search
TRANSCRIPT
Advanced Keyword Strategies for Local Search
February 25th 2015
Meet The Panelists
Dev BasuPoweredbysearch.com
Casey MerazEthicalseoconsulting.com
Gyi TsakalakisGyitsakalakis.com
Hosts & Help
Myles AndersonBrightlocal.com
Colan NielsenImprezziomarketing.com
Linda BuquetLocalsearchforum.com
Objectives & Outcomes Keyword Planning Process Favorite Sources of Data & Tools Intent & Conversion of Keywords Influence of Hyper-Location on Keyword
Strategy
Agenda / Topics
Use ‘Question’ box to pose Q&As
Links & resources in Chat box
Webinar is being recorded
Slidedeck on slideshare.net
Round-up Email on Friday
Hashtag = #insidelocal
Polls running
House keeping…
1st Poll
Q. How important is keyword research
for local search?
VOTE NOW
Objectives & Outcomes
2nd Poll
Q. How many keywords do you target
per location?
VOTE NOW
Keyword Planning Process
Favorite Sources of Data & Tools
3rd Poll
Q. Which 2 factors are most important
when choosing keywords?
VOTE NOW
Intent & Conversion of Keywords
Influence of Hyper-Location on Keyword
Strategy
Thanks to our Panelists!
Dev BasuPoweredbysearch.com
Casey MerazEthicalseoconsulting.com
Gyi TsakalakisGyitsakalakis.com
Thanks to Linda & Colan!
Colan NielsenImprezziomarketing.com
Linda BuquetLocalsearchforum.com
Upcoming WebinarsDATE TIME TITLE PANELISTS
March 11th 2pm EST Alternative Citation Strategies Debated
Darren Shaw,Matthew Hunt,Damian Rollison
March 18th 2pm EST Effective Optimization for Multi-Location Businesses
Gib Olander,Andrew Beckman,Brian Anderson
April 22nd 2pm EST Social Strategies that Really Generate New Customers
Dana DiTomaso,Chris Marentis,Cami Bird
See More: Brightlocal.com/insidelocal
Alternative Citation Strategies Debated
Darren ShawWhitespark.ca
Matthew HuntPoweredbysearch.com
Damian RollisonUBL.org
March 11th 2pm EST / 11am PSTbit.ly/citation_strategies
Thanks for watching!