insight innovation challenge: cheaper, faster, better concept evaluation at scale by michael hagerty...
DESCRIPTION
Mizzouri’s presentation will focus on our philosophy of fast-turnaround concept evaluation feedback. We will walk through the client process and participant process and illustrate the output the client will receive after just three business days and for less than $5,000. About Mizzouri Mizzouri exists to provide fast-turnaround, affordable, tactical feedback solutions to brand marketers and agencies. Our clients are professionals who understand their brands and know what they need to know. Mizzouri’s Concept Evaluation offering returns a mix of qualitative and quantitative information to clients who need to get feedback on branding, packaging, web presence or any other static images. And we do it in three business days for less than $5,000. Mizzouri has a nationwide panel of thoroughly-screened participants that we can reach at a moment’s notice. Our systems are fully-developed and proven by the largest brands on the planet, and our business managers are ready to help. We answer our phones and we reply promptly to emails. We keep you in the loop and we deliver every time. If we don’t, you don’t pay. If you’re accustomed to dealing with traditional research firms, you’re gonna love Mizzouri. Try us and see.TRANSCRIPT
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Insights Innovation Challenge
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Why we exist
Complex research will always have its place.
It’s just a much smaller
place than it’s made out to be.
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Delight and no more.
What clients want
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What we’re about
At Mizzouri, we don’t believe a
project’s quality ripens with age. Fresh picked is even tastier.
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We’re driven by something different
We are business people who love the research business. Logistics
and smart business thinking drive how we do things at Mizzouri.
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Concept evaluation. Fast.
Mizzouri’s concept evaluation tool is the first in
a series of fast, effective feedback solutions.
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5 • 30 • 72 • 5,000
You control the three drivers of price no matter where you are on the concept
development journey: Sample
Stimulus Questions
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Screening criteria
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First impression
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Detailed qualitative markup
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Intuitive reporting
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Intuitive reporting
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Our promise
Mizzouri’s Promise:
A better mix of speed, cost, quality, and service.
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We are Mizzouri
If you want to learn more, just say: “Show me”