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insight presentation: "the metamorphosis of the ad agency"

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THE METAMORPHASIS OF THE AD AGENCY A Point of View May 4, 2015

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Page 1: Insight Presentation: "The Metamorphosis of the Ad Agency"

THE METAMORPHASIS OF THE AD AGENCY A Point of View May 4, 2015

Page 2: Insight Presentation: "The Metamorphosis of the Ad Agency"

I CAN CODE.

Page 3: Insight Presentation: "The Metamorphosis of the Ad Agency"
Page 4: Insight Presentation: "The Metamorphosis of the Ad Agency"

I CAN CODE.

Page 5: Insight Presentation: "The Metamorphosis of the Ad Agency"

I CAN CODE, REALLY WELL.

Page 6: Insight Presentation: "The Metamorphosis of the Ad Agency"
Page 7: Insight Presentation: "The Metamorphosis of the Ad Agency"

First TV Spot: 1941

Page 8: Insight Presentation: "The Metamorphosis of the Ad Agency"

Printed: 1886

Page 9: Insight Presentation: "The Metamorphosis of the Ad Agency"

Printed: 1890s

Page 10: Insight Presentation: "The Metamorphosis of the Ad Agency"

$18bn

$3.2bn $19bn

$10bn

$5bn

$10bn

Page 11: Insight Presentation: "The Metamorphosis of the Ad Agency"

BEFORE NOW

INTERUPTION

ONE SCREEN

REACH & FREQUENCY

PRIME TIME

INVITATION

EVERY SCREEN

MOMENTS

MY TIME

Page 12: Insight Presentation: "The Metamorphosis of the Ad Agency"
Page 13: Insight Presentation: "The Metamorphosis of the Ad Agency"

STOP SUPPORTING SILOES

FIND VALUE IN TIMESCALING

INVEST IN VISION

Page 14: Insight Presentation: "The Metamorphosis of the Ad Agency"

THE FUTURE IS

EXCITING

Page 15: Insight Presentation: "The Metamorphosis of the Ad Agency"

THANK YOU @KEVINHUNG


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