insights
DESCRIPTION
Presentación dada por Constanza Olivari, estudiante de Segundo Año de la carrera de Diseño Industrial de la Universidad De Chile en Mayo de 2010TRANSCRIPT
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Ex presidente de BBDO (agencia de publicidad), Norte América.
Autor de “One good insight is worth a thousand good ideas”
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Ex presidente de BBDO (agencia de publicidad), Norte América.
Autor de “One good insight is worth a thousand good ideas”
![Page 9: INSIGHTS](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c74e4a7959bf648b4650/html5/thumbnails/9.jpg)
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1. Investigación (buscando el target)
2. Premisa del Insight
3. Análisis
4. Concepto
5. Evaluación
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1. Ask (pregúntales para que te ayuden)
2. Look (mira lo que la
gente hace)
4. Learn (aprende de los factores encontrados
5. Try (pruebalo tu mismo)
http://www.slideshare.net/whatidiscover/method-cards
http://www.avalok.es/herramientas/ideo-method-cards/
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. http://dictionary.cambridge.org/dictionary/british/insight
. http://www.askoxford.com/results/?view=dev_dict&field-12668446=insight&branch=13842570&textsearchtype=exact&sortorder=score,name
. http://en.wikipedia.org/wiki/Phil_Dusenberry
. http://www.slideshare.net/juanisaza/alguien-me-puede-decir-qu-diablos-es-un-insight
. http://www.dircom.cl/redaccion/marketing/276-el-metodo-insight.html
. http://consumer-insights.blogspot.com/
. http://www.ideo.com/
. http://www.slideshare.net/whatidiscover/method-cards
. http://www.slideshare.net/whatidiscover/method-cards
. http://lexiacualitativa.wordpress.com/2007/07/13/el-poder-
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Universidad de Chile Facultad de Arquitectura y Urbanismo Escuela de Diseño