insights and trends impacting face-to-face engagement
DESCRIPTION
The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. This session will examine how three categories of major disruptive change—social dynamics, technology and audience expectations—are impacting event engagement. Technology has changed the way people interact so when they gather for face-to-face events their expectations and interactions have also changed. Event attendees want more customized experience, content that is on-demand and on-the-go, engaging formats, and participatory experiences. This interactive presentation provides insights into the audiences of tomorrow along with new learning and engagement models that break away from traditional classroom setups by extending educational experiences onto the tradeshow floor.TRANSCRIPT
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Insights and trends impacting
face-to-faceengagement
Customized
experiences
On-demand,
on-the-go content
Engaging formats
Participatory
experiences
Expectations are driven by experience
Technology
Global Change
Learning
Devices, platforms, and tools impacting the way we communicate,
interact, and manage everything.
Technology
Big data gets personal
Mobile internet
Constantly connected
Proximity technology
Second screen
photo: solstice-mobile.com_blog_the-second-screen-apps-moment-has-arrived
Augmented reality
3-D printing
Sergey Brin of Google, photo credit: BLOOMBERG
Wearable technology
Courtesy of TANDBERG Corporation
Telepresence & virtual events
Flexible technology
Drones and robots
here.
Virtual presenters
Global ChangeSocial, economic, generational, demographic, and other shifts that are impacting our lives
Social, economic, generational, demographic, and
other shifts that are impacting our lives.
Global change
Decline of traditional media
Content marketing
The millennial dynamic
The millennial dynamic
Provenance, authenticity,social responsibility
Global
The rise of BRIC middle class
Brain mechanics
LearningApproaches, philosophies and technology solutions
that are changing and enhancing how we learn
Flipped learning
Flipped learning
MOOCs
Gamified education
Gamified education
The participation culture
DIY labs
“Bite-sized” education
Environment-designed ed
Environment-designed ed
“What’s past is prologue.” — Shakespeare
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