INSIGHTS FROM A UX-LED ORGANIZATION:

Creating the Best User Experience from the Inside, Out

Raffaela Rein CEO

AGENDA:

1.) What does UX-led mean?

2.) How to create a UX-led culture

3.) Why CF wants to be UX-led

4.) Failures

5.) Successes 

6.) Conclusion: its a journey 

ABOUT RAFFAELA REIN:

• Founder & CEO of CareerFoundry/ theUXschool

• Leading online school training provider for UX Design

• Raised $6m, 50 employees, customers in 80+

countries

• Rocket Internet, Axel Springer, BlackRock

• “Converted” to UX after it had a game changing effect for the early success of careerFoundry 1000% growth

Make UX Part of the company strategy from the beginning,

not only in implementation of projects.

Go beyond understanding what customers want

to truly uncover why they want it.

What Does UX-Led Mean?

How to Create A UX-led Culture

Not Any UX

Hire UX from Outside

Have Internal User Work in Projects

Everybody in the company is a UXer/Everybody has Basic Understanding of UX

STAGE 0

STAGE 1

STAGE 2

STAGE 3

DIFFERENT STAGES OF BECOMING UX LED:

Why CF Wants to be UX Led

• Efficient product development

• NPS

• Live what we preach

• HX: Build a great workplace(as CEO my employees/ investors are my users)

3 Failures

Feeling we didn’t have time

Inexperience from us—we didn’t know enoughh about UX or it’s process

Needed to find right org structure

4 Successes

Default to think UX in strategy first

ROI : Think 500x your understanding

Empathy: they understand we care by involving them in the process

HX: great retention, engagement

Conclusion: It’s A Journey