Insights From WhereMarketing Meets IT.
Created for C.A.A.M.P by Saren Sakurai
@saren
Group Account Director
Digital Marketing User Experience
Marketing Automation
🤓
CLIENTS
Consumer Goods Automotive
Entertainment Insurance
Health Care Enterprise Software
EXTERNAL FACING TOOLS ARE ALL
ABOUT…
Treat the Customer as an Individual
Human Being
Let them choose the channel of
communication.
Build a relationship like you would with
a co-worker.
INTERNAL FACING TOOLS ARE ALL
ABOUT…
Who in the company knows the answer to
my question?
How do you keep knowledge from leaving
the company with an individual?
Foster an environment where employees share and advise.
⭐⭐⭐⭐⭐
🍣🍺🍦