insights from work experiences & internship
TRANSCRIPT
Insights fromWork Experiences& Internship
By Krystal Luk
Krystal Luk
EducationBA (Hons) in English Studies—Corporate and Professional Communications (CityU)
Student Member, College Board of CLASSStudent Representative, 2014 CohortCommunications & Partnerships Manager,
Maison Liaison
AA in Communication and Public Relations (CCCU), 2012 Cohort
Student Representative, 2012/13 Team Leader, MODart
Krystal Luk
ExperiencesCommunications & Partnerships Manager, Maison Liaison for the American Women’s Association HK
(Summer 2015 - present)
Marketing Intern, Quintessentially Lifestyle (Summer 2015)
Tram Hire Coordinator, HK Tramways (2011 - present)
Krystal Luk
Experiences (cont.)Cashier, Beauty Department, Lane Crawford, Canton Road (2013-2014)
Sales Assistant, Stella McCartney (Summer 2013)
Salesperson, Uniqlo, Lee Theatre Plaza (2011-2013)
Agenda
1)Tips to land a job/an internship
3) What to expect at a PR/marketing internship
2) How to build your career with different jobs
Job Hunting Tips
Résumé• 1 page only (10 pt. font size)• Do not include objective• Consider columns and sections
for high readability• List events/posts in reverse
chronological order• Start with education for
students/fresh grads–Key courses sorted by relevance
Job Hunting Tips
Résumé (cont.)• Categorize key skills and sort by
relevance–Include applicable certifications
• Boost presentation by listing major projects
• Numerate awards and honorable positions in reverse chronological order then importance
• Insert personal interests + community service exp. if any
Job Hunting Tips
Résumé (cont.)• List the most recent +
relevant work exp.–Describe responsibilities with a few
bullet points–Use compelling action verbs to
highlight accomplishments–Demonstrate with numbers and
household names– Include job/industry-specific key
terms/phrases
Job Hunting Tips
Interview• Dress according to brand
personality• Be ready with a 1-min pitch• Prepare to detail any points in
résumé and relate to the applied position
• Try to introduce past work/major projects with portfolio in hand
Job Hunting Tips
Interview (cont.)• Admit to shortcomings and follow up
with solutions• Tell a personal fact/story to leave a
strong impression• Express interest in company culture,
and how you can contribute/grow• Wrap up with thoughtful questions• Express gratitude with thank-you
cards/emails
Career Building
Considerations• Legacy• Mastery• Freedom• Alignment
Actions• Create and maintain LinkedIn a/c• Envision 5-10 years ahead and
plan backwards• Take jobs to gain different
skills/expertise• Start small, start in retail• Take advantage of educational +
cross-training opportunities• Build relationships and network• Evaluate regularly
PR/Marketing Internship
Duties• Social media management • Marketing
• Event management • Administration
PR/Marketing Internship
Social Media Management
• Use/create hashtags• Style images
consistently• Pay attn. to news/trends
• Adapt accord. to analytics
• Practice summarizing news releases
Event Management
• Have plans B, C, D ready• Always allot extra time• Prepare to get your hands
dirty
• Imitate past documents when in doubt
• Sharpen skills in skim/scan, research, summary, paraphrasing
PR/Marketing Internship
Marketing
• Use infographics than only news releases
• Sell with numbers + accolades
• Differentiate with unique offerings
• Expect long period of coordination + revision • Save time with
templates• Negotiate
tactfully• Ask to sit in on
meetingsPR/Marketing Internship
Marketing (cont.)
• Grow a thick skin against gatekeepers
• Research info & cross-reference to fact-check
• Listen to superior’s needs/wants
• Observe and compare for a better brand sense
PR/Marketing Internship
Administration
• Serve with a smile• Dress presentably• Organize in order to
multitask• Meticulous to clients’
preferences
• Acknowledge others’ hard work & respect clients’ privacy
PR/Marketing Internship
Tips to Shine at Workplace• Work hard AND work smart • Be eager + humble• Eliminate qualifiers/apologies
in speech–“I’m not sure but…”–“I’m sorry to interrupt, but…”
• Take compliments graciously• Appreciate others’ help/guidance• Keep resolutions private
PR/Marketing Internship
Volunteering Opportunity