insights into action – recent examples leveraging big data in the automotive industry
TRANSCRIPT
Presentation to EMCWorld 5th May 2015
Nick Gill Chairman, Global Automotive Council [email protected]
2 AutomotiveConnect – Driving Digital | January 15, 2015
The automotive industry is booming, but also facing significant disruptive change
Martin Winterkorn, VW
Our sector faces a disruptive change... those who are not willing to change will not exist in the future
Ian Robertson, BMW Michael Gorriz, Daimler
The Auto industry will see more change in the next five years than in the previous 100 years
We are very close to a radical change in our industry
Andy Palmer, Aston Martin
We are on the cusp of one of the most radical changes in the way that you buy cars in 125 years
Earl Hesterberg, GroupOne
Our USP is having the best systems, processes and data in the industry
The fun has just started
Warren Buffet, Berkshire Hathaway Automotive
(On the purchase of Van Tuyl Group)
4 AutomotiveConnect – Driving Digital | April 2015
Capgemini sees three areas driving customer management in the automotive industry
Interest Purchase Ownership Repurchase
CONNECTED CUSTOMER Putting the customer at the centre of your company
CONNECTED VEHICLE Making the vehicle a node on the network
CONNECTED INSIGHTS Transforming data into competitive advantage
“We want to listen to the consumer and learn.” Dieter Zetsche, Daimler
“We need to work with companies from outside the sector.” Sergey Brin, Google
“Data is the new currency for our industry.” Luca de Meo, Audi
5 AutomotiveConnect – Driving Digital | April 2015
Connected Customer: Our assets show our capability to shape the change together with the OEM
! Put the customer at the center ! Make the customer unique ! Focus on governance, not
technology
! 3D technology ! Excellent buying experience ! System integration
! Augmented reality ! Individualized information ! Ownership experience
! Central hub for information ! OEM service integration ! Cloud based
! Survey in order to get end customer’s expectation of mobility services
! OEM relevant results extracted
! Supporting Cars Online with focus on the challenges and barriers to online sales
! Looking at ways of making it work
! Enhance after-sales experience ! Workbench integration ! Improve service quality ! Up-selling and cross-selling
Customer Data Management Customer View on Mobility Services
Automotive Online Sales
Lead Management Best Practice
Virtual Showroom AR Owner's Manual Customer Portal Service Inspection
Ignite Envision ! Increase new vehicle sales
! Increase dealer revenue ! Potential cost savings
associated with third-party leads
POC
POV
! How to mobilize the company around the consumer
! How to break down the internal silos
! Governance, organization
Connected Customer
6 AutomotiveConnect – Driving Digital | April 2015
Connected Vehicle: Our assets are demonstrating innovative and state of the art solutions
V2V Communication Location-Based Services Fleet Mgt – Driver Mgt Real-time Service Care
Ignite
Chris
Bob
MQTT Server
Connected Service Exp. Fleet Mgt – Temp Control Clickable Demo Cybersecurity Connected Vehicle
7 AutomotiveConnect – Driving Digital | April 2015
Connected Insights: Our Connected Insights assets allow the rapid generation and evaluation of innovative ideas for OEM headquarters, importers and dealers
Igni
te
Micro Targeting
Loyalty Prediction
Renewal Prediction
Price Optimization
Social Insights
Envision
Automotive Insights Lab
Warranty Prediction
Sales Forecasting
Connected Insights Social Insight into Action
Price Transparancy
Analytics Service Unit
8 AutomotiveConnect – Driving Digital | April 2015
Connected Insights: We have proven that Connected Insights delivers tangible results
Pricing & Demand & Warranty prediction
! Proven cases of 7 times more effective targeting ! Over 20% increase in average revenue per campaign, with 10% cost
reduction Profiling & Targeting
! Improved stock replenishment due to more robustly predicted demand on vehicle model, parts and geographical level
! Improved warranty claims prediction accuracy by >100%
Pricing & Demand & Warranty Prediction
! Success rate of identifying customers to repurchase increased by > 300% ! About 2-3 times more conversion due to up-sell and cross-sell analytical
models ! Decrease in churn rate by 15-30%
Renewal & Loyalty
Igni
te
9 AutomotiveConnect – Driving Digital | January 30, 2015
Connected Insights: Our Analytics Lab will allow global access to use case demos and client bespoke service delivery and accommodate a Capgemini Automotive Data Hub
Automotive Data Hub
Use Cases Demo Area
Global Access
Restricted Access Private Data Areas (on
premise, local or regional)
Social Car Community Digital Automotive Markets Commercial Data Providers
Feed back engagement data and benchmarks (masked)
Design / Build / Run
Client 2
Platform-as-a-Service self-provisioning
Virtualized converged infrastructured
Elastic big data analytics environment
Client 1 Client 3
Micro Targeting
Social Insights
Sales Forecasting
Price Optimization
Warranty Prediction
Renewal Prediction
Loyalty Prediction
Automotive Insights Lab
Connected Insights PoV
The information contained in this presentation is proprietary. Copyright © 2015 Capgemini. All rights reserved.
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www.capgemini.com
About Capgemini
With almost 140,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model.
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