insights into youth consumption influences
TRANSCRIPT
Insights into Youth Consumption Influences By Roy Bose
There are 30 major influence groups and more than
80 influences driving young people’s consumption
behaviour
Some of the influence groups include Bargain
Influence, Advertising Influence, Celebrity Influence,
Maven Influence, WOM Influence
Do you know rest of the 25 influence groups?
Some of the 80 influences driving young people’s
consumption behaviour……..
Older Sibling Influence
TV Advertisement Influence
Brand Image Influence
Celebrity Influence
Group WOM Influence
Guess the rest of the 75 influences
driving
youth consumption behaviour
Stylistic and Capability Influence groups are at work during
selection of Mobile Phone Handsets
What are the other 17 groups that influence youth selection of handsets
WOM and Bargain Influence groups are at work during selection
of Mobile Network Operators
What are the other 9 groups that influence youth selection of MNO’s
Locality and Peer Pressure Influence groups are at work during
selection of Brands (clothes, cosmetics)
What are the other 18 groups influencing youth selection of
Brands
Influences, which drive youth consumption are much more
complex than people think it to be
Knowing all the influences is a big step towards
understanding
Youth consumption behaviour
Picture Courtesy -
www.cinsights.co.uk
To get FULL COPY of Hip Youth Report – Insights into Youth Consumption Influences
Contact: Roy Boseemail: [email protected]: roybosefacebook: Roy Boseweb: www.cinsights.co.uk