insights on digital marketing in pakistan - for szabist babs 15
TRANSCRIPT
What Is Digital Marketing?
• A Process of Marketing products and services though digital platforms like:
– Computers,
– Cell Phones,
– Tablets,
– Game Consoles,
– Digital Billboards
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What Is Digital Marketing?
• Products and services are marketed digitally to expand the size of customer / consumer base.
– Potential customers living cross-border, neighboring areas etc.
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Why Opt Digital Marketing?
• Find Relevant Target Market
• Engage With Target Market
• Motivate Your Target Market To Participate & Take Action
• Spending Efficiently With Focused ROI
• BE FOUND!
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Key Determinants Of Digital
Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Online PR
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Content
• Content Is The KING!
• Is It Really?
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Content
• Content Writing
• Content Marketing
• Content Curation
• Content Intelligence
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Content Writing
• Blogging
• Press Releases
• Website Content
• Ebooks
• Article Submission
• Reviews
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Content Marketing
• What: A strategic marketing approach
• How: Focused on creating reliable, relevant and regular content
• Why: So that it can be distributed to the target market and they can be engaged to take actions
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70% consumers prefer to read articles & blogs to know about organizationrather than believing on advertisements
Content Marketing Fact # 1www.shafiqsiddiqui.com
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61% of the customers are attracted by regular content
Content Marketing Fact # 2
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Users spend about 23% of their time on social media platforms and on reading articles/blogs
Content Marketing Fact # 3
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78% of the total customers prefer relationship with the continuous content providing organizations
Content Marketing Fact # 4
Content Curation
• Content curation is the process of finding content produced by others that will be useful for your target audience and then publishing it on your own platform – by giving credits.
• A gallery curates works of painters and sculptures, digital marketers curate articles and blog posts
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Content Intelligence
• The combination of Business Intelligence and Content Management Technology
• Have You ever Wondered How DarazPk & OLX Work?
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Social Media Marketing
• The kind of online marketing that is carried out through social networking sites. – Facebook
– Google Plus
– Tumblr
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Search Engine Optimization (SEO)
• Techniques and methodologies used to boost the number of visitors on website –It’s All About Increased Traffic.
• Making the site appear high on SERPs (Search Engine Result Pages)
• Finding and grouping relevant keywords
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Search Engine Optimization (SEO)
• Google Ranking
• Google Analytics
• On-Page SEO
• Off-Page SEO
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Online PR
• Influencing individuals, businesses and professionals online
• Result in featured story
• Awesome for bloggers, entrepreneurs, twitter users, brands etc.
• Event Blogging companies in Pakistan are head-hunting for candidates with highly skilled Online PR
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