Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

IDC Insights’ Executive Overview

October 2011

Mar-12© IDC

Agenda

Corporate Overview

Vertical Market Capabilities at IDC

• Cross Industry Coverage (Vertical Markets)

• Industry-Specific Coverage (Insights)

IDC’s IT Executive Programs (IEP)

IT Professional Benchmarking Tools

IDC’s Community

2

Mar-12© IDC 3

IDG is the world's leading technology media, events and research

company. Since its founding in 1964, IDG has been committed to helping

people acquire and use technology successfully

IDG brands have become the trusted source for advice and insight into

technology news and trends around the world

IDG Enterprise brings together unique editorial brands (CIO,

Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to

serve the information needs of our technology and security-focused

audiences.

In addition, the CIO Executive Council, a peer advisory service, brings

together the nation's top CIOs, as well as provides community and

leadership development tools for their staffs.

Over the past 48 years, IDG has grown into a multi-billion dollar company,

reaching technology audiences in more than 90 countries. Approximately

200 magazines and newspapers and 460 websites are in the IDG world

family, which together with events, serve about 270 million people with

information one or more times a month.

IDG Overview

Mar-12© IDC 4

IDC is the premier independent global market intelligence, events, and

advisory firm for information technology, telecommunications, and

consumer technology markets

IDC is a subsidiary of IDG, the world's leading technology media, events

and research company

IDC has been delivering IT intelligence, industry analysis, market data, and

strategic guidance since its 1964 founding by Patrick McGovern

More than 1,060 IDC analysts, including in-house statisticians and

economists, provide global, regional, and local expertise on technology

and industry opportunities and trends in over 110 countries

Our multilingual, multicultural workforce surveys over 300,000 technology

users and decision makers annually, delivering unrivaled coverage

We advise IT professionals on making more effective technology decisions

by providing insightful fact-based research and consulting services

IDC Overview

Mar-12© IDC

IDC’s Research Assets are Distributed Around the World

IDC’s 1,000+ analysts are located in all regions around

the world with coverage of 110 countries.

5

US/Canada

34%

EMEA / CEMA

29%

Latin America

8%

Asia / Pacific inc. Japan

29%

Mar-12© IDC

IDC Vertical Market Research Programs

Two Lines of Industry Products: Cross Industry & Industry Specific

Worldwide & Regional Vertical Markets

Programs provide regional and country-level market opportunity analysis

for major Black Book technology category groupings by industry.

Vertical Views and Forecasters

Programs provide the most granular view of the market opportunities

for a specific technology.

IT Wallet and Budget Benchmarks

Programs assists IT vendors’ with their industry go-to-market

strategies by calculating “share of wallet” and IT budget benchmarks.

Mar-12© IDC 7

Technology Expertise

Information technology

IT market dynamics

IT vendor strategies

Shipments (market size)

Outlook on technology advancements

Industry business environment

Industry business processes

IT vendors servingthat industry

IT investment priorities

Industry-specific technology

Industry ExpertiseVertical IntegrationIndustry segmentation

of IT markets

Cross industry view of investment priorities

IT vendors’ industry strategies

Provide definitive IT market size andassumptions about technology market adoption

Provide outlook about demand forand application of IT in that industry

An Industry View Integrated with a Technology View

Mar-12© IDC 8

IDC’s Vertical Group Capabilities

We provide a granular, cross-industry view of IDC’s technology data

Cross-industry forecasts (109 technology markets), vendor share analysis (200+ companies) and company-specific spending data (2,500 global companies)

Qualitative analysis and insight of industry trends driving IT adoption

Custom mapping of data from IDC’s industry view to the client’s view

Mar-12© IDC 99

Standard Region, Industry, Tech & Co. Size Coverage

Technology 15 BB Hardware Markets + Telco 80 Software Markets 14 Services Markets

Industry Banking

Insurance

Securities and Investment Services

Discrete Manufacturing

Process Manufacturing

Retail

Wholesale

Professional Services

Consumer and

Recreational Services

Government

Education

Healthcare Providers

Transportation

Communications and Media

Utilities

Construction

Resource Industries

Home Business and

Consumer

Company

Size

1-99 employees

100-249 employees

250-499 employees

500-999 employees

1,000-2,499 employees

2,500-4,999 employees

5,000+ employees

Region Worldwide

North America

Country U.S

50 States

MSA

Mar-12© IDC 1010

Forecast Analysis

50 Services

Vendors

IDC Published Forecasts by Verticals

• IT consulting

• Business consulting

• Systems integration

• Application development

• IT outsourcing

• Hardware and software support

• IT training and education

• Business process outsourcing

• HR BPO

• Customer management BPO

• Procurement BPO

• Finance and accounting BPO

High End Servers

Mid Range Servers

Volume Servers

PCs

Networking Equipment

Peripherals, Storage and Other

Storage by installation environment

Wireline voice

Wireline data

Wireless voice

Wireless data

15 Hardware and Teleco Markets 80 Software Markets

14 Services Markets

Mar-12© IDC 11

Vendor share revenue analysis by technology market and vertical

Regional segmentation: Worldwide, Americas or U.S.

Years covered: 2008, 2009, 2010

Company size segmentation

11

Vendor Share Analysis

50 Services

Vendors

Accenture

Atos

Bain

BearingPoint

BT Group

CapGemini

Cognizant

Convergys

Deloitte

EDS

IBM

Infosys

Logica

McKinsey

Satyam

Tata

Wipro

Adobe

Autodesk

BEA

BMC

CA

Cerner

Cisco

EMC

IBM

McAfee

Microsoft

Oracle

SAP

Siemens

SunGard

Sybase

Teradata

VMWare

Region WW

Primary_Market (All)

Secondary_Market Content Applications

Sum of Revenue Year

Vendor Vertical 2006 2007

Adobe 01. Banking 89 108

02. Insurance 18 22

03. Securities and Investment Services 54 66

04. Discrete Manufacturing 89 110

05. Process Manufacturing 301 370

06. Retail 71 87

07. Wholesale 71 88

08. Professional Services 265 329

09. Consumer & Recreational Services 71 109

10. Healthcare 54 70

11. Transportation 53 66

12. Communications and Media 124 153

13. Utilities 36 44

14. Construction 18 17

15. Resource Industries 0 0

16. Government 283 331

17. Education 141 174

18. Home Business and Consumer 37 45

Apple 01. Banking 6 6

02. Insurance 3 3

03. Securities and Investment Services 1 1

04. Discrete Manufacturing 6 7

05. Process Manufacturing 5 6

06. Retail 3 3

07. Wholesale 2 2

08. Professional Services 7 7

09. Consumer & Recreational Services 1 1

10. Healthcare 4 5

11. Transportation 2 2

12. Communications and Media 9 10

13. Utilities 2 2

14. Construction 1 1

15. Resource Industries 1 1

16. Government 2 3

17. Education 46 50

18. Home Business and Consumer 72 79

150 + Software Vendors

50 + Services Vendors

Mar-12© IDC 12

IDC Insights - Specific Advisory Services

IDC Insights lines of business assist businesses and IT

leaders, as well as the suppliers who serve them, in making more

effective technology decisions by providing accurate, timely, and

insightful fact-based research and consulting services. Our global

research and analysis is focused on mitigating technology

risks, maximizing the effectiveness of IT investments, identifying

new opportunities, and bringing forth technology solutions that are

aligned with the organization's business objectives.

Serving the energy, financial

services, government, healthcare, manufacturing and retail

industries, our research covers over 200 technology markets

including cloud computing, business

analytics, outsourcing, enterprise mobility, sustainability, IT

governance, data center, social media and many more.

“IDC has demonstrated a solid approach for concentrating on and carving out

the Insights product lines based on a core of best practices and

benchmarking metrics. Each of the verticals prodcuts has specific

deliverables that meet the needs of that vertical industry, underscoring IDC’s

philosophy that one size will not fit all.”

Outsell Inc., “IDC Grows Vertically Through Insights Product Line”, Nov. 07

Mar-12© IDC 13

Industry Analysts Depth and Experience

100+ Industry Analysts Located Around the World

Health / Life Science 11%

Government 11%

Financial Services 18%

Energy 16%

Manufacturing / Retail 16%

Cross Industry 28%

Mar-12© IDC

Accountable Care

Connected Health

Healthcare Industry Reform

Life Sciences Industry Transformation

IDC Insights Competencies

Mobile Banking and Payment

Enterprise Risk Management

Customer Centricity

Infrastructure Consolidation

Smart Government

Smart Cities

Supply Chain Modernization

Next Generation Product Lifecycle Management

Operational Technology

Retail PLM and Sourcing Optimization

Customer Experience (Retail Omnichannel)

Merchandising Strategies

Smart Grid

Clean Energy

Intelligent Oil and Gas

Utility Analytics

Mar-12© IDC

IDC Insights Research Document Architecture

Understanding Where

Industry Is Going

Making the

Business Case

Selecting the Right

Technology

Selecting the Right

IT Supplier

Implementing

Technology

Business DecisionsInsights Research

Document Types

Best Practices

Top 10 Predictions

Vendor Assessment

Technology Selection

Methods and Practices

Developing Business

Strategy and ProcessesBusiness Strategy

We develop our research around IT decisions

% of WW/US2012

Insights Studies

13%

14%

15%

10%

20%

30%

Mar-12© IDC

2012 IDC Insights IDC MarketScapes

16

Source: Energy Insights Document #EI227555

IDC Energy Insights

•IDC MarketScape: Smart Building Lighting Control Systems

•IDC MarketScape: Plug-In Electric Vehicle (PEV) Charging Stations

•IDC MarketScape: Residential Solar Inverters in EMEA

•IDC MarketScape: IT Service Providers in the EMEA Utility Industry

•IDC MarketScape: Work and Asset Management

•IDC MarketScape: Commercial Scale Solar Inverters

•IDC MarketScape: Work and Asset Management

•IDC MarketScape: Project Portfolio Management (PPM)

•IDC MarketScape: Environment, Health & Safety (EH&S)

IDC Financial Insights

•IDC MarketScape: Card Management Vendor Propositions

•IDC MarketScape: Commercial Transaction Gateway System Vendors

•IDC MarketScape: Mobile Banking & Payment

•IDC MarketScape: Online Financial Management Software

•IDC MarketScape: European Mobile Banking and Payments Software

•IDC Marketscape: Portfolio Management Systems

•IDC Marketscape: Market Data Providers

•IDC MarketScape: Enterprise Payments Software

•IDC MarketScape: Debit Processing Software and Services

•IDC MarketScape: Trade and Risk Management Solutions

Mar-12© IDC

2012 IDC Insights IDC MarketScapes

17

Source: Energy Insights Document #EI227555

IDC Government Insights

•IDC MarketScape: Content Management Solution Providers

•IDC MarketScape: Cloud Providers Working with the Federal

Government

•IDC MarketScape: Electronic Content Management Solution Providers in

Western Europe

IDC Health Insights

•IDC MarketScape: Global Life Science CRO Vendor Assessment

•IDC MarketScape: U.S. Health Information Exchange Packaged

Solutions

•IDC MarketScape: U.S. Health Information Exchange Platform

Technologies

•IDC MarketScape: Electronic Health Record Solution Providers in

Western Europe

•IDC MarketScape: Health Plan Analytics MarketScape

•IDC MarketScape: Clinical Analytics Solutions for Providers

•IDC MarketScape: Manufacturing and Supply Chain IT Outsourcing in

the Life Sciences

•IDC MarketScape: Care Management Vendor(s)

IDC Manufacturing Insights

•IDC MarketScape: Fulfillment Excellence - Workforce Management

IDC Retail Insights

•IDC MarketScape: POS Software

•IDC MarketScape: eCommerce Platforms

Mar-12© IDC

Industry-Specific Spending Guides

18

Energy Insights

•Worldwide Oil & Gas IT Spending Guide

•Worldwide Utility IT Spending Guide

Financial Insights

•Worldwide Banking IT Spending Guide

•Worldwide Capital Markets IT Spending Guide

•Worldwide Insurance IT Spending Guide

Government Insights

•U.S. Federal Government IT Spending Guide

•U.S. State and Local Government IT Spending Guide

•U.S. Line of Business Budget Guide

Health Insights

•Worldwide Healthcare IT Spending Guide

•Worldwide Life Sciences IT Spending Guide

Manufacturing Insights

•Worldwide Manufacturing and Operations Management Spending Guide

•Worldwide Manufacturing IT Spending Guide: PLM Spending Guide

•Worldwide Manufacturing IT Spending Guide: Asset Intensive

•Worldwide Manufacturing IT Spending Guide:

Automotive, Aerospace, Discrete

•Worldwide Manufacturing IT Spending Guide: Consumer Goods

•Worldwide Manufacturing IT Spending Guide: High Tech and Electronics

Retail Insights

•Worldwide Retail IT Spending Guide

Mar-12© IDC

2012 Industry-Specific Primary Research

19

Energy Insights*

•American Solar Energy Society (ASES) solar PV installer panel (n=250)

•Smart Building Decision Makers (n=250)

•Utility Industry Survey (n=169)

•Oil & Gas Industry Survey (n=174)

Financial Insights*

•Banking Industry: Retail Mobile Vendor Survey (n = 15)

•Banking Industry: Core Banking 2012 Deals (n = 15)

•Banking Industry: 2012 Vertical Group Survey, Banking (n = 375)

•Securities Industry IT Buying Intentions for 2012 (n= 180)

•Consumer Survey: US Consumer Channel Preference Survey (n = 2,500)

•Chief Risk Officer Survey:

o Risk Technology global Buying Intentions (n = 200)

o 2012 Leading Initiatives (n = 50)

o Big Data Assessment (n = 25)

•Chief Risk and Security Officer – End-User Strategies for Compliance Clouds (n = 200)

•Financial Services Industry: FinTech 100 (n = 400)

•Insurance Industry: 2012 Vertical Group Survey, Insurance (n = 300)

Government Insights*

•Government IT Buying Intentions for 2012 (n = 400)

Health Insights*

•Health IT Buying Intentions for 2012 (n =200)

•Healthcare Payer Business and Technology (n = 50)

Manufacturing Insights*

•Manufacturing Supply Chain Survey (N= 400+)

Retail Insights*

•Second Annual Outlook for Mobile and Social eCommerce in the Holiday 2011 Shopping

Season (n = 1000)

•Retail Industry IT Buying Intentions for 2012 (n = 200)*subject to change

Mar-12© IDC

2012 Insights Top 10 Predictions

20

Energy Insights

•2012 Top 10 North America Utilities Predictions

•2012 Top 10 Worldwide Oil & Gas Predictions

•2012 Top 10 EMEA Utilities Predictions

•2012 Top 10 Asia Pacific Utility Predictions

•2012 Top 10 Central and Eastern Europe Utility Predictions

•2012 Top 10 Middle East and Africa Oil & Gas Predictions

Financial Insights

•2012 Top 10 Worldwide Financial Services Predictions

•2012 Top 10 North America Financial Services Predictions

•2012 Top 10 Global Risk Management Predictions

•2012 Top 10 EMEA Banking Predictions

•2012 Top 10 Asia/Pacific Banking Predictions

•2012 Top 10 Asia/Pacific Insurance Predictions

Government Insights

•2012 Top 10 Predictions for Government

•2012 Top 10 EMEA Predictions for Government

•2012 Top 10 Asia/Pacific Predictions for Government

•2012 Top 10 Canadian Predictions for Government

•2012 Top 10 MEA Predictions for Government

Health Insights

•2012 Top 10 Healthcare Predictions

•2012 Top 10 Healthcare Payers Predictions

•2012 Top 10 Healthcare Provider Predictions

•2012 Top 10 U.S. Health Industry Connected Health Predictions

•2012 Top 10 Life Science Predictions

•2012 Top 10 EMEA Healthcare Predictions

•2012 Top 10 CEMA Healthcare Predictions

Manufacturing Insights

•2012 Top 10 Manufacturing Industry Predictions

•2012 Top 10 Asset Oriented Value Chains (AOVC) Predictions

•2012 Top 10 Brand Oriented Value Chains (BOVC) Predictions

•2012 Top 10 Engineering Oriented Value Chains (EOVC) Predictions

•2012 Top 10 Supply Chain Predictions

•2012 Top 10 Operations Technology Predictions

•2012 Top 10 PLM Predictions

•2012 Top 10 for the Four Value Chains

•2012 Top 10 EMEA Manufacturing Industry Predictions

•2012 Top 10 Asia/Pacific Manufacturing Predictions

•2012 Top 10 CEMA Manufacturing Predictions

Retail Insights

•2012 Top 10 Retail Industry Predictions

•2012 Top 10 EMEA Retail Predictions

•2012 Top 10 Asia Pacific (excluding Japan) Retail Predictions

•2012 Top 10 Merchandising Strategy Predictions

CIO Agenda

•2012 Top 10 CIO Priorities Predictions

Mar-12© IDC

IDC’s IT Executive Programs

Our IT Executive Programs unique offering brings together the strength of IDC and our parent

company, IDG, the world’s leading technology media, events and research company.

IDG, a multi-billion dollar company that has been operating for over 48 years, produces

approximately 200 publications and 460 websites. Together, with more than 700 branded

conferences in 55 countries (including CIO Executive Council and CIO magazine events), IDG

serves over 270 million people with information one or more times a month.

Bringing Together the Resources of IDC and IDGThe Leading Source for IT Information

21

Mar-12© IDC

IDC’s IT Executive Programs (IEP)

IDC’s IT Executive Programs consists of a family of research programs intended to help today’s time-

constrained IT executives make more effective technology decisions. The goal of the program is to offer

accurate and timely research that will assist IT executives in mitigating technology risks, maximizing

the effectiveness of IT investments, identifying and capitalizing on new opportunities, and bringing forth

solutions that are aligned with the organization’s business objectives.

IDC’s IT Executive Programs offers a range of services that align with the requirements for your IT

organization - from very personalized guidance with a CIO advisor to general research to assist with critical

decision making.

Executive Technology Advantage Program - Your high touch executive decision making service

Industry Technology Advantage Program – Technology insights put into the context of your organization

Global Technology Advantage Program – Technology insights for critical decision making

Driving Business Strategy through Technology

Mar-12© IDC

IDC’s IT Executive Programs (IEP)

23

IDC’s IT Executive Programs help IT executives mitigate risk and maximize technology investments by

providing global access to IDC’s technology and industry specific research and analysts

IDC gives executives the flexibility to create the program that will help achieve outlined corporate goals –

from high touch executive decision making services to technology insight for critical decision making

Program Features

IT Executive AdvisorProfessional

Guidance

CIO Executive

Council

IDC Industry

Specific Research

IDC Global Research

IT Community

Network / Leadership

Business Insight

Technology Insight

CIO Benefits

Mar-12© IDC 24

IDC IT Advisory Tools - “SmartTools”

“IDC has helped us to save over $1M per year.

We gave the vendor a 3 year deal because they

agreed to adhere to IDC’s SmartIndex.”

- IDC SmartIndex User

SmartIndex:Third-party, objective, price benchmarking service

designed to ensure that buyers will maintain

competitive pricing at the beginning and over the

course of their IT contracts.

SmartBuy:Online resource, provides a benchmark to chart

buyer price position. Strengthens user bargaining

power on all desktop PC, laptop, server, and

workstation products.

Smart Fair Market Value:Saves time and money when establishing financial

terms for used IT hardware acquisitions, end-of-lease

purchases, liquidation of IT assets, or analysis related

to fair market values.

IDC sets the standard for advisory solutions with a rigorous, fact-based approach

designed to optimize your technology purchasing and deployment decisions.

SmartAnalysis:Assists senior sourcing, procurement, and asset

management professionals with competitive

intelligence and market analysis by providing exacting

peer pricing benchmarks and cost management

insights.

“IDC has been a great help and we have already

saved on our PC pricing.”

- IDC SmartIndex User

Mar-12© IDC

6

IDC Community - Six Industry Groups…

Mar-12© IDC

…and One Cross-Industry Group

Mar-12© IDC 27

More Information

For more news please visit www.idc.com or

the specific Insights Websites

Mar-12© IDC 28

Questions and Future Requests…

Al Wilcox

Sales Manager, IDC Health Insights

219-363-3650

awilcox@idc.com