insite deck
DESCRIPTION
A unique first, the InSite GPS Tag is a small, coin sized GPS tracker that uses 5 different kinds of technology to ensure it works everywhere it goes- even indoors. It comes equipped with tons of intuitive features such as Geo-Fencing where you can draw virtual perimeters around areas such as school zones, neighborhoods, workplaces etc. and receive notifications anytime your device leaves the zone, in which direction and how fast it's travelling - all in real time and with centimeter level accuracy. Of course this entire experience is delivered all from a feature-rich app on your smartphone, tablet, or PC. The applications for InSite GPS Tags are endless, from personnel and inventory tracking, to protecting your beloved valuables, pets, and loved ones.TRANSCRIPT
[email protected] | http://angel.co/insite-gps-technologies | www.insitegps.com
THE PROBLEM WITH GPS
GPS has one inherent flaw: it requires an unobstructed view of the sky and doesn’t work indoors.
WHAT WE DO
We make GPS trackers that provide true indoor navigation with continuous position updates.
WORKS EVERYWHERE
inSite works seamlessly outdoors, but its best feature is going indoors. Extensive maps are rich with intuitive features that optimize user
experiences.
• 6 Continents • 50,000+ Buildings • 775,000+ Places of Interest
• 15,000+ Venues • 3.8 Billion Sq. Ft. of
Coverage
HOW WE DO IT
inSite Core Technology is based on Magnetic Positioning, and is integrated with other radio signals to achieve optimal indoor and
outdoor performance.
PUBLIC SAFETY>> • First Responder Tracking & Monitoring • Suspect Monitoring • Tactical Operations
GOVERNMENT SECURITY >> • Visitor Monitoring • Official & Personnel Tracking • Security Tactical Operations
Americans spend 90% of their time indoors. INDOOR NAVIGATION will optimize and strengthen business processes, efficiency, and security. Applications are endless.
INFINITE USE CASES
CASH SECURITY>> • ATM Theft Detection & Tracking • Cash Transport Security • Bank Personnel Monitoring • Safety Deposit Box Detection
HOSPITAL LOGISTICS >> • Control Room Staff Tracking • Patient Monitoring • Visitor Navigation/Area Restriction • Time Management & Efficiency
Monitoring
WAREHOUSE MANAGEMENT >> • Inventory Management • Logistics Support • Fleet Tracking • Proximity/Barrier Detection
CASINO SECURITY >> • Dealer/Slot Technician Monitoring • Cash Transport Security • Security Deployment Management
MARINE ONBOARD NAVIGATION >> • Officer Emergency Response Tracking • Guest Navigation Assistance • Supple Chain Logistics
JUSTICE MONITORING >> • Inmate tracking and transport • Probationer monitoring • Bailee monitoring • Prison Visitor Navigation / Monitoring • Officer
VIP SECURITY>> • Government Officials • Celebrities • High Value Personnel
HOW WE GOT HERE
inSite GPS was the direct result of a problem encountered by its founder: being on the road for months at a time with the pain of never knowing if his family was safe.
In 2013 Michael Harvey set out to fix the problem and inSite GPS was born.
Michael Harvey, Founder & CEO
• Started his first company at 17, boostrapped the company to $1M+ in revenues in USA & Canada.
• Studied at University of British Colombia & Cornell University • Leads overall company vision, technology, product strategy and marketing.
Rex Turner BSEE, CTO
• 35+ years in Geospatial, GPS, Electrical Engineering • Board Member National Institute of Navigation & Marine Electronics • Leads overall technical strategy and development.
HOW GPS WORKS
1.A constellation of
24 GPS satellites orbits the Earth and can be accessed by any receiver where there is a direct line of sight to 4 or more satellites.
2.GPS satellites
continuously broadcast radio signals providing their locations, status, and precise time using atomic clocks.
3. A GPS device
receives the radio signals noting the exact time of their arrival and uses them to calculate its distance from each satellite in view.
4. Once the device
knows its exact distance from at least FOUR satellites, it can determine its position on Earth.
THE PROBLEM WITH IPS (Indoor Positioning Systems)
FRAGMENTED TECHNOLOGY
• Due to its infancy, there is currently no ubiquitous standard for indoor positioning technology. Radio signal attenuation and costly hardware systems are prohibiting proliferation.
EXPENSIVE (“ASSET-HEAVY”)
• The big IPS successes so far require complex Wi-Fi sensor systems that are layered with hardware and infrastructure costs that businesses and property owners have to bear the cost of to install. This also prohibits scalability.
EFFICACY
• Despite the name, most IPS solutions are so coarse that they cannot be used to determine orientation or direction of a user.
• Wi-Fi systems are only accurate within 10-20 meters making it difficult to determine which floor of a building a user is on.
ANIMALS USE VARIATIONS IN EARTH’S NATURAL MAGNETIC
FIELD FOR NAVIGATION
WHY inSite WORKS
THESE MAGNETIC VARIATIONS ALSO EXIST IN
BUILDING STRUCTURES
INSITE CORE TECHNOLOGY SENSES AND RECORDS THESE
UNIQUE VARIATIONS
GPS, CELLULAR, AND WI-FI SIGNALS ARE INTEGRATED FOR PRECISE POSITIONING
MEMS* SENSORS PROVIDE ADDITIONAL
ENVIRONMENTAL CONTEXT
*MICROELECTROMECHANICAL SYSTEMS INCLUDE GYROSCOPE, BAROMETER, ACCELEROMETER, CLOCK, AND MAGNETOMETER TO EXTRAPOLATE MOVEMENT DATA
CLOUD-BASED PLATFORM DELIVERS INDOOR MAPS AND
REAL TIME NAVIGATION
UNDER THE HOOD
*CURRENTLY GPS (USA) & GLONASS (RUSSIA); FUTURE CAPAPABLE GALILEO (EUROPE) & COMPASS (CHINA)
SiRFstarV™ LOCATION PROCESSER CHIPSET
mCube iGyro™ MEMS SENSOR CHIP
• Multi-Sat GNSS* • Dedicated Processor • Terrestrial Signal Sensor
• SiRFusion™ Platform
• SBAS: WAAS, EGNOS, QZSS
• A-GNSS • Self Learning Databases • Smart Power Modes
• 3x Axis Accelerometer, Magnetometer, Gyroscope
• Ultra Low Power • Sensor Fusion Unit • Industry Leading 9DOF Package
UNDER THE HOOD
UNIQUE TECHNOLOGY
• “Nested” Architecture optimizes layout compatibility for seamless future chipset upgrades without complete PCB overhaul
• “Precise Point Positioning” utilizes ionospheric correctional data from SBAS* and carrier phase tracking to achieve centimeter-level accuracy.
*SATELITE-BASED AUGMENTATION SYSTEMS ARE LAND BASED SYSTEMS USED TO REFINE GNSS DATA AND INCREASE LOCATION DATA PRECISION. http://egnos-
portal.gsa.europa.eu/discover-egnos/about-egnos/what-sbas
TECH SUMMARY
HIGH PERFORMANCE
• True indoor navigation with continuous position updates. • Tiny, lightweight, waterproof, and low power modes. • 40,000 indoor maps worldwide and growing rapidly. • Centimeter-lever accuracy, even without Wi-Fi.
COMPETITIVE ADVANTAGES • Magnetic-Positioning Core offers limitless scale and freedom. • “PPP”* provides 10x more accuracy than industry standards. • Exclusive IPS Ecosystem Partnerships – Micello/Indoor Atlas • No infrastructure or surveying required • Can use new infrastructures such as Bluetooth SMART
*Precise Point Positioning can enhance positioning accuracy to within <1m, industry standards are sub-10m SOURCE: CSR Research 2012
COMPANY TRACTION
1. Company Formation December 2013
2. Ex-Garmin Geospatial Engineer Rex Turner, BSEE Joins InSite July 2014
3. Top 10 Finalist – Staples #Crowd2Shelf Hardware Competition September 2014
4. Official Partnership Agreement with Micello October 2014
5. Embedded Systems Engineer Bingbing Xiao, PhD EE Joins InSite October 2014
6. Wasabi Ventures GP Tom “TK” Kuegler, Join as Advisor October 2014
OPPORTUNITY FOR INSITE IN US MARKET
• $2.6B GPS Device Market; $3.5B by 2019
• 198M Smart Phone Users; 220M by 2018
• 74% of Smart Phone Users rely on LBS* Daily
• 800K Missing Child Reports, 10M Missing Pets
OPPORTUNITY FOR INSITE GLOBALLY
*Location Based Services
• $29.6B GPS Device Market; $39B by 2019
• 3B Smart Phone Users; 4.2B by 2018
• LBS Industry worth $43.3B by 2018
BUSINESS MODEL
HaaS HARDWARE AS A SERVICE
+ HARDWARE AND SUBSCRIPTION REVENUE
+ LTV > DEVICE PRICE
+ DEVICE ACQUISTION = CUSTOMER CAPTIVITY
TIMING IS EVERYTHING
1. Hardware components are LIGHTER and CHEAPER.
2. Improved SOFTWARE and CONNECTIVITY systems.
3. Simpler PROTOTYPING and MANUFACTURING.
4. LOCATION BASED SERVICES and SMARTPHONES are widespread.
5. FIRST MOVER Advantage.
HELP US BUILD IT FASTER
TARGET INVESTMENT OF
$500K EXPAND DEVELOPMENT
TEAM TO BUILD OUT OUR PRODUCT
954-598-5093
@insitegps
www.insitegps.com
Facebook.com/insitegps