Inspire-ah! – Top Global

Campaigns that inspire us

Why Share Inspir-Ah with you?

At Kuliza, we’re inspired every day. By the dreamers, the believers

and the fearless doers who dared to think outside the box to mold

their products from their deep undying passion. Sharing their stories

is our way of saluting their success and saying thanks for their

inspiration be better our best every single day. So sit back and be

amazed. Just like we were.

Technology

The Inside Story

LG

An LG tweeting refrigerator is definitely worth

talking about. The fridge was set up at the

production company “Baluba” run by Swedish

comedian Peter Settman and his friends. Every

time someone opened the doors, the fridge sent out

a tweet with an attached live video stream. People

got an “inside” view into the daily work and a

chance to see visiting celebrities.

Campaign Highlights

• 1 tweeting fridge

• Covered by 2K influential blogs and

newspapers

• 72 M earned media reach

http://brutalsimplicity.se/insidestory/

The Zoom Project

Nokia

The Zoom Project breathed new life into news. A

number of reporters were placed across the globe

and covered news requests from people on Twitter.

People were able to experience news in new light,

and all of it was hosted on a responsive website.

The Project site’s Windows Phone-inspired

interface allowed users to "zoom" into each story on

the page.

Campaign Highlights

• 80 stories created

• 200 K views of site and film content

http://www.thefwa.com/shortlist/nokia-the-

zoom-project

Soundation

Google + Hangouts

A unique experience with remote music social

collaboration with the assistance of Google

Hangouts by allowing music lovers across the

globe collaborate remotely to bring a unique

experience to virtual music.

Campaign Highlights

• 50 quality remixes posted on #dariaremix

• 18 users/min using Soundation on google

hangouts

• 1 million soundation for google + hangouts

http://soundation.com/

EOS Photochains

Cannon

A creative experience weaves out a simple, but

very powerful digital campaign. It’s as simple as a

person takes a photograph, selects his cherished

detail in his snap. This becomes the inspiration for

another photographer to shoot. As this process

repeats, it creates a photo chain of cherished

photographs and photographers.

Campaign Highlights

• 97 photos uploaded everyday since launch

• 12 minutes average time on website

• 20,000 photos uploaded

• 67% increased market share

http://www.canon.com.au/en/worldofeos/Home

BING Maps

Decode – JayZ

Autobiography meets technology when Bing

collaborated with JayZ as part of a digital

scavenger hunt. With JayZ’s autobiography

placed in different locations that were relevant to

the book, these locations allowed Bing Maps to

be used to full potential by participants solving

clues to where the page will be released. Simple,

yet effective in delivery.

www.youtube.com/watch?v=k5776HPNeHA

Smarty Pins

Google Maps

To encourage people to explore Google Maps, Smarty

Pins lives up to its name by navigating people to trivia

based on various places. Players can choose from six

different categories and answer questions by dragging

the pin to the correct location on the map. Players begin

with 1,000 miles, earning more for quick and/or correct

answers while losing miles for inaccuracy.

Campaign Highlights

• 11 million questions answered

• 2 million pin trophies collected

• 5:20 average engagement time

http://smartypins.withgoogle.com/

Galaxy Wonderland

Samsung

What makes Malaysia a wonderland? Samsung

asked Malaysians to encourage them to celebrate

their culture. Natives submitted stories, doodles,

photos and videos captured and created on their

Galaxy Note II that shared with the world what

Malasia is about. These ideas inspired the Galaxy

Wonderland microsite that featured a Yuna music

video for the song ‘Home’ which was shaped by her

favorite submissions.

Campaign Highlights

• 1 million Malasian Ringgit earned

• 5,000 submissions a month

• 4,26,888 page views

http://agencywork.com.my/wonderland/

Be More Dog

O2

At Bemoredog, get welcomed by a cat with an

eager, dog-like outlook. The cat begs you to

connect your mobile device and play a multi-

platform game of Frisbee. The campaign moves

beyond the simple click and incorporates gestures

and makes great use of the improved mobile

platform.

Campaign Highlights

• 404,808 Frisbee throws

• 780,902 visitors

http://www.o2.co.uk/bemoredog

Entertainment

Plugged in live Theatre

VML – Folly Theatre

An interactive theatre experience where the

audience downloaded VML theatre app before the

show. By voting, the decided the pattern of the play

including costumes, props and songs the actors

sung while the gleefully watched their decisions

unfold on stage

Campaign Highlights

• 1817 active sessions during show

• 6,803 screen views during show

• 753 real time social media shares

https://creativeworkbench.com/folly-theater-

center-screen

This is for the players

PS4

The immersive experience blends real-life and

virtual imagery told from the first-person

perspective of a gamer. The game weaves out his

journey as he's dropped into a world featuring

characters from popular PS4 titles. The experience

featured 50 hidden elements, or 'Easter eggs', that

revealed exclusive videos, artwork and

downloadable content.

Campaign Highlights

• 100 K visitors in 3 days

• 9 average minutes spent

• 50 easter eggs

https://www.youtube.com/user/sonyplaystation/

index.html

Warner Bros

Joker’s Job Interview

A very interesting campaign from Warner Bros

focused on identifying the right Ally for Joker in

hunting down Batman. Comedians masked as the

Joker interviewed more than 5000 applicants

through google plus for a paid mission to hunt down

Batman.

The campaign celebrated the launch Batman

Akhams Origin video game in France

Campaign Highlights

• 500 K views

• 10% share rate

• 250 live interviews

http://wanda-digital.com/ext/batman/

Automobile

Try my Hybrid

Toyota

The "Try My Hybrid" campaign featured Toyota

hybrid owners who were were kind enough to let

strangers test drive their car. Potential car owners

found hybrid owners geographically close to them

by zip code or socially close through Facebook.

They could also view videos from other test drives

to get a feel for the hybrids.

Campaign Highlights

• 300 unpaid volunteers

• 163000 unique page visits

• 34% increase in recall value

http://www.thinkwithgoogle.com/campaigns/www.pr

ovminhybrid.no

Dumb Ways to Die

Metro

Dumb Ways to Die is a public service

announcement campaign by Metro Trains in

Melbourne, Victoria, Australia, to promote rail

safety. The game invites players to avoid the

dangerous activities engaged in by the various

characters featured throughout the campaign. The

activities include things like getting toast out with a

fork and poking a stick at a grizzly bear.

http://dumbwaystodie.com/

Smile drive

Volkswagon

Volkswagen created a cheerful SmileDrive Android

app to help people share memorable experiences

from the road. To drive awareness and downloads

of the app, Volkswagen got the assistance of

YouTube and Google+ creator community. Those

chosen, including cook Hilah Johnson shared their

travelogues generating maps, photos and videos

for their fans.

Campaign Highlights

• 1.5 million total views

• 8,970 apps downloaded in the first month

• 2x increase in ad engagement

http://www.smiledrive.vw.com/

Chevy Game Time

Chevrolet

Chevy Game Time explores a live second-screen

experience that lets viewers interact in real time with

commercials and the game itself. Each time a

Chevrolet commercials aired, viewers could win a car

by answering trivia questions about the commercial.

This got entire Super Bowl parties to watch the ads

very closely, multiple times - on TV, then in the app,

then on YouTube.

Campaign Highlights

• 130 K people playing simultaneously

• 21M questions answered

• 700k App downloads in a week

https://www.youtube.com/watch?v=mHrW0ow

ZPFw

Corolla Touch Drive

The Corolla touch drive sculpts the online car

shopping experience by letting the audience

explore the features of their new release with the

assistance of a mobile app. Simply put, it’s test

drive at the palm of your hand

Campaign Highlights

• 250 K users took the test drive

• 30% more Corolla mobile shoppers

• 3 + minutes spent on site

http://www.toyota.com/corolla/drive/

Consumer Products

Social Alarm

God Morgan

To begin the day on a nice note, God Morgan,

Sweden’s third largest juice brand, launched a very

cool social alarm where users connect their FB and

Spotify accounts to this App. By doing this, They

received access to millions of songs in the Spotify

library and send it as a wake-up call to a friend or

set it as their own alarm. Users can also record

custom wake-up messages.

Campaign Highlights

• 4 different platforms in one innovation

• 20 M unique alarm tunes

• 100% better waking experience

http://www.godmorgon.com/wakeup/

Crème Egg Bake

Cadbury

An interactive online bake off where users share

their favourite recipes that include Crème eggs on

Google plus. As an icing on the cake, popular Chef

Erik also shared his favourite Crème Egg recipe

during a google hang out session with fans

Campaign Highlights

• 7.9 million views on social platform

• 36k engagement on Google plus

• 3 million organic views

• https://plus.google.com/u/0/explore/cremeeggba

ke

Gumulon

Chew controlled gaming

Using custom face tracking technology, stide

launched a simple chew controlled game which

tracks your mouth with the front-facing camera of

your mobile device. Every time you chew, the

character jumps. They also added a barcode

recognition feature that allowed people to unlock

bonus features.

Campaign Highlights

• 2.2 Average session time (minutes)

• 4.5 star rating on app store

• 200 K downloads

http://www.gumulon.com/

You are not you when Hungry

Snickers

Snickers used Google to reach out to hungry

people at work every time they made a spelling

mistake and reminded them that they can’t spell

when hungry. An algorithm was created of the most

common 21,500 misspelt words and rerouted them

to the Snickers webpage every time they misspelt a

word.

Campaign Highlights

• 4,90,429 engaged audience

• 21,500 misspelt words

http://yourenotyouwhenyourehungry.com/

https://www.youtube.com/watch?v=pamyP

aTK4pw

Pleasure Hunt

Magnum

The goal of this game is to collect as many Bon

Bons – the new magic ingredient in Magnum

Temptation – that is scattered across the internet in

the shortest amount of time possible. Altogether,

this creates a playful and casual game experience

that treats the user to a surprising and tongue-in-

cheek journey across the internet.

http://pleasurehunt.mymagnum.com/

Fire the Chef

Mr Delivery

Interesting, for the first time in history,

Mr Delivery fired the chef from its own logo as he is

now irrelevant with the addition of interesting

products along with food and great services. The

campaign kicked off with a viral teaser. Flyers, E-

mailers and social media rants continued from the

Chef.

Campaign Highlights

• Popular on primetime radio

• Sales up to 51%

• Minimal cost, Maximum virality

https://www.youtube.com/watch?v=1Am71

YUTd5Y

Magic Vision

Band Aid

Magic vision featuring the Muppets, an augmented

reality app that allows parents and children to enter

a magical entertainment world featuring interactive

performances by Kermit the Frog and friends.

Designed to make kids feel better about their "boo-

boos,“. The app also includes photo-sharing and

Band-Aid 'moviehouse' experiences.

https://www.youtube.com/watch?v=FE2I6

G2_ogk

Are you IN?

L’oreal

In celebration of reaching more than 300,000

followers on LinkedIn, L’oreal took a unique

approach by creating visual ways for its

community to share an ‘IN word’ or ‘IN

moment’ that best describes themselves and

share it on social networking sites.

http://lorealareyouin.com/page.php?id=5a

916db8

Retail

The Curved Experiment

Samsung

A cross-screen experiment by Samsung's Curved

UHD TV that transports users to the Coliseum and

gives them a front-row seat at a gladiator match.

After visiting the website on a desktop, users are

prompted to the accompanying mobile site, where

they enter a code to tune up their devices. They

can then use their smartphones to pan the

Coliseum and extend the screen 180 degrees.

Campaign Highlights

• 173 K youtube views

• 91K site visits

• 1.5 average minutes spent on site

http://www.curvedexperiment.com/

Gold window

Jay Z

An out-of-home brand awareness concept to launch

his new men's fragrance, Gold. Using a 84-inch, 4K

display and more than 600,000 lines of code that

had previously only been theoretical, JayZ

transformed more than 143,000 passersby into

liquid gold using Fluid Dynamics

Campaign Highlights

• 143K interactions

• 8.2 million pixels shaped liquid gold on display

http://www.jayzgold.com/#/home

Mystery of the stolen wallet

Louis Philippe

To promote their new winter/autumn collection

Louis Philippe took the experience to a whole new

level by means of gamified campaign which

involved participants solving the mystery of the

stolen winter wardrobe. The participants were given

several clues to solve the mystery stand ultimately

won fantastic prizes

Campaign Highlights

• 1,77,438 fans on Facebook

https://www.youtube.com/watch?v=vgC4T

8xMI3M

The Liberation

Only Jeans

An online teen movie meets an interactive shopping

experience. With a simple click, the movie freezes

to let you browse through every item of clothing

worn by characters to browse, like, pin, tweet and

buy. It’s a fashion catalogue, a movie, a game, a

music video, and the world’s first on-demand video

retail environment.

Campaign Highlights

• 442% increase in interaction

• 3 Cannes Lions

• 1 million views across 100 countries

https://www.youtube.com/watch?v=0H_Ygr

KcC8k

Build with Crome

Lego

Build everything from sky scrapers to dinosaurs

using nearly 1000 bricks with the google map of

Australia as the base plate. Users can publish

designs or share using a unique URL.

Campaign Highlights

• 527 published builds

• 23 million page views

• 7.3 million visitors

https://www.buildwithchrome.com/

Interactive Lookbook

Stylepit

A digital interactive fashion catalogue which

showcases a fast snapshot of its range of products

where users could pan the ultra-long lookbook in

slow motion, click on any of the clothing pieces and

purchase or share them on social media.

Campaign Highlights

• 192% increase in visitors

• 42% revenue growth

Canadian Way of Spring

Tire Digital Catalogue

An interactive retail catalogue inspired by the

passions of real Canadians. From an urban

gardener and blogger in Quebec to a couple

building backyard bliss for their sons in Vancouver,

all sorts of people shared how Canadian Tire helps

them do the things they love. Each page reflects

the unique Canadian way of life.

Campaign Highlights

• 2.5 million views

• 36% returned to the catalogue on more than one

occasion

• 15 page views on average, per visit

http://lookwhatwemade.ca/thecanadianway/

A trip out to the sea

Guy Cotton

Guy Cotten, a brand leader in marine clothing and

safety equipment, encourages more people to wear

life jackets by scaring boaters into wearing them-

always. He does this by creating an experience that

simulates drowning and creating a realistic

experience in which viewers continuously scroll up

a page to stay afloat.

Campaign Highlights

• 3 million users in 3 weeks

• 99.97 % positive comments

• Accessed by 223 nationalities

http://sortieenmer.com/

MISC

Life’s Little secrets

Prudential

Lifting the spirit of listening and understanding to

the next level, prudential asked its customers to

share ‘secrets’ for a more fulfilled life. These

messages, on a variety of topics including health,

relationships and career can be shared through

popular social media websites such as Facebook,

Twitter, Instagram and Weibo.

Campaign Highlights

• 1367 and counting live posts

• 20% increase in brand connection

http://www.lifeslittlesecrets.com/global/en/most

-popular/

Projeqt

TBWA worldwide

Giving stories a heartbeat, Projeqt lets you grab

your old presentation or create a new one by

pulling live tweets or blog feeds, inserting an

interactive map, adding audio notes or simply

streaming videos that you've found on the web -

they can all live in real-time and be shared for

everyone to see.

Campaign Highlights

• 8000 hours spend on project

• 10+ million project impressions

http://www.projeqt.com/

Slavery Footprint

Made in a free world

How many slaves work for you determines the

slavery footprint. Making participants answer simple

questions on their everyday lives, slavery footprint

score is calculated. This score can be shared on

social communities or a letter can be sent to an

organization demanding information on modern day

slaves in their supply chains.

Campaign Highlights

• 1 lakh survey completed in first month

• 40,000 shares

Yeti Holiday Window

Saks Fifth Avenue

Saks Fifth Avenue inspired people to make

mastercard purchases by connected the customer's

mobile device with the in-store storytelling. The

user selected one of Saks iconic snowflakes and

flicked it into the window; then—voilà!— the

snowflake instantly appeared inside the window!.

Campaign Highlights

• 7 Million social impressions

• 21,000 unique visitors

http://s5a-yeti-website.herokuapp.com/

The Eco Project

Penguin Books

A crowd sourcing digital companion to a novel,

The Echo Project capitalizes on the author's strong

following. With the help of DARE Toronto, the

campaign digitally interprets the book page by

page, enabling the site to contain 402 pages of

videos and pictures with varying levels of

interactivity.

Campaign Highlights

• 1 best seller book

• 50+ fan created pages

• 2.5 average mins spent on site

http://www.echoproject.ca/

Fuel Band

Nike

Nike Fuel Band is the fuel band which tracks

everything that you do. A motivational fuel metric

that tracks every movement, step, time and every

calorie burned. The band turns red to yellow and

green to celebrate reaching your goal. Nike fuel is a

way to gauge daily activities and lets you compete

with anybody, no matter who they are.

https://www.youtube.com/watch?v=W8xMu

rdO4Tk

Play Spent

Spent is an immersive online experience created

to raise awareness of the complex issues

involved with poverty and homelessness and

galvanizing the support needed to address those

issues. The experience involves making tough

decisions to survive poverty and make your way

through.

www.playspent,org

Couple up to Buckle up

Scandinavian Airlines

To encourage customers to use frequent flyer miles

instead of stacking them, Scandinavian Airlines

launched a 2 for 1 campaign with two unique QR

codes across every touch point enabling couples to

make bookings together. Only by combining both

codes, the offer deems valid. The offer could be

found on print, banners, and Facebook.

Campaign Highlight

• All tickets sold out

https://www.youtube.com/watch?v=-i-c-EacEkM

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