inspiration: best of ddb 2012 (bill bernbach awards)
DESCRIPTION
Bill Bernbach Awards: Introducing the best cases from inside the DDB Network 2012. The winners of the Bill Bernbach Award reflect our creative philosophy and exemplify the principals on which our company was founded.TRANSCRIPT
Winning cases from around the DDBdeg network
Bill Bernbach Awards 2012
About the Bill Bernbach Award
Honors creative ideas in the spirit and philosophy of our founder
Our networkrsquos highest creative achievement
342 entries from 50 offices around the globe
Only 9 winners and a Grand Prix
Guiding principals(1) a powerful idea (2) great execution (3) relevance(4) positive influence on society
PressPoster
Volkswagen BlueMotion ArtAdamampEve DDBdeg UK
(Gallery)
Winner
Volkswagen lsquoDadrsquo advertAdamampEve DDBdeg UK
Film Winner
DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo
Audio Winner
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
About the Bill Bernbach Award
Honors creative ideas in the spirit and philosophy of our founder
Our networkrsquos highest creative achievement
342 entries from 50 offices around the globe
Only 9 winners and a Grand Prix
Guiding principals(1) a powerful idea (2) great execution (3) relevance(4) positive influence on society
PressPoster
Volkswagen BlueMotion ArtAdamampEve DDBdeg UK
(Gallery)
Winner
Volkswagen lsquoDadrsquo advertAdamampEve DDBdeg UK
Film Winner
DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo
Audio Winner
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
PressPoster
Volkswagen BlueMotion ArtAdamampEve DDBdeg UK
(Gallery)
Winner
Volkswagen lsquoDadrsquo advertAdamampEve DDBdeg UK
Film Winner
DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo
Audio Winner
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Volkswagen lsquoDadrsquo advertAdamampEve DDBdeg UK
Film Winner
DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo
Audio Winner
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo
Audio Winner
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Digital
DDBdeg New York
Water is Life lsquoKillerrsquo
Winner
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Design
DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo
Winner
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Direct _ Promo_ Ambient
DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo
ldquoIf you could build the store of your dreams what would you put in it (case)
Winner
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Non-Traditional
Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo
Interactive digital platform httpyourquestionsmcdonaldsca
Your Questions Answered
Winner
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Integration_ Innovation
DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo
Winner
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Impact
DDBdeg New ZealandSteinlager lsquoBelieversquo
(TVC)
Grand Prix
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell
Congratulations to all the winners
Prepared by
DDBdeg Brussels
mavdaele
And next year wersquore out there with you -)
DDB Strategic Cell