inspirational email marketing; red c's christmas themed email marketing wow book

7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book

1/13

Email

Book

Mini

WoW


2/13

Book

ChristmasTh e Ema i l Min i Ww B

Do you know when youre going to receive a great email?Of course you dont

because great emails are always a

surprise. Think about ityou scan read your inbox regularly

until... bam! An email jumps out at you and compels youto read on.

During the run up to Christmasthats been happening a lot

to us here at Red C- wonderful Christmas emails have beenarriving like little presents. Weve now got so many

we

thought we should pull them all together and share them with

you. Well it is the time for giving after all!

So here it isthe Red C Ch ri st mas Email Mini

Ww B. We hope it brings you some inspiration thesame way it has for us.

Enjoy!

SteveWhiteStrategyDirector

Cntents

Zara

M in i

Fash in Un in

My Wardrbe.c m

Sel f r id ges & C

Sype

Mars & Spenc er

Swin tonIn s uranc e

Cowsh ed

PNP

Ai r New Zea land

no to n t he h i gs t re e t.c om

Ho t te r Sh oes

Mr&Mrs Sm ithHotels

Wh i s t le s

Hal frds

Joh nLewis

P i zzaExpre s s

The Trai nli ne.c om


3/13

Minis Big Mini Xmas Hint Drop email

really caught my eye with its un and

estive style and tongue in cheek humour.

The Christmas is a time or giving big hints

message is quirky, un and enables you to

interact with the email. Even better or

Mini, the email also gets customers talking

about Mini products with loved ones at a

key time o year.

The interactive nature o the email is a

clever way to showcase the Mini Christmas

products and land them in as many inboxes

as possible. Using humour and a riendly,

chatty tone throughout makes this email

stand out rom the typical product listingemails that we see so many o at this time

o year.

Date: 08 December 2011Subject line: Whats Christmas really about?

Mini

NatalieKinseySeniorAccountExecutive


4/13

Date: 06 December 2011Subject line: On the 6th Day oChristmas Fashion Union gave to me...

Fashin Unin

I got a series o emails rom Fashion Union

12 days o Christmas, and thought it

was lovely. The design is simple and clean,

with estive colours that look classy and

elegant. I think the dates with the scribbled

out eect is really striking and creates a

strong sense o urgency. But what makes

this email really special is that the

animated gi sparkles, which really adds

another dimension to this estive email.

SonyaGreenwoodArtDirector

No baubles. No snowlakes. Just 4

beautiully crated images eaturing

careully chosen gits or the style obessive

in your lie. This a classy Christmas email

rom My Wardrobe!

NickCliffeSeniorArtDirector

Date:10December,2011

Subjectline:Alltheywant

forChristmas

My Wardrbe.cm


5/13

Date: 17 November 2011Subject line: Get it rightwith The Great Git Guide

StuartClarkSeniorCopywriter

Sype

Date: 5December2011

Subject line:Theultimategitguide:

fndtheperectgit

I really like this Skype email

design. Its small and simple

and keeps with the brand well,

while introducing a warmcopy tone that reminds you

that you cannot always be

with your riends and amily

over the Christmas period.

It tugs at the heart strings

without being too obvious and

the visual o houses connecting

really enhances the concept.

A cool twist on the traditional Christmas

git guide. Rather than the bog-standard

Weve got gits or the whole amily

line, Selridges uses smart copy to group

the product selection into characters.

So rather than gits or her, gits or him

and so on, youre told what to get or

your avourite luxe-loving Uptown Girl

or style-savvy Mr Fashion-Forward, to

name but two.

There are no prices o course, because

price is irrelevant. A git rom Selridges

says I know what you want and to hell

with the cost. Its the ultimate present,

and this email points you in the right

direction perectly.

AndrewBurridgeJuniorAccount

Executive

Selfridges & C


6/13

Date: 24 November 2011Subject line: 25% o coats TODAY ONLYplus Dine in this weekend

Mars & Spencer

AdrianRoweChairman

Date: 24 November 2011Subject line: Discounts at Zara Home!We bring you Christmas tomorrow...

Sometimes less is more and Zara Home

illustrate this beautiully with this

antastic email. It uses a si mple, clean cut

design to achieve standout against its

competitors which is complemented by

intriguing copy that grabs your attention.

The copy mentions the 25th November

and tells you something special will

happen on that date, which automatically

makes you look out or another email.

Then, a day beore the 25th November,I received an email oering 20% o all

purchases. It was a really eective way

o grabbing my attention!

SurakshithaJagadeeshAccountManager

I you wouldliketofndout moreinormation

about eyetracking,emailRachaelTaylor

[email protected]

call on01618721361to arrange your

eyetrackingstudy

For a company ounded rom a market stall in Leeds

well over a century ago, M&S have lost none o their

street trading skills when it comes email marketing.

Scantily clad women, mouth-watering estive ood and

dozens o great oers make this email extremely

eective in engaging recipients to the very bottom, as

our eyetracking heatmap clearly shows. Christmas 2011

will go down as one o the toughest or decades or

many UK retailers, and M&S respond here with typi cal

proessionalism, making great use o eye contact,

peppering the email with pre-Christmas special oers

and a rich variety o content designed to elicit a strong

click rate.

I particularly like the way M&S use extra navigation and

explicit calls to action throughout the email. For

example, encouraging recipients to View Christmas

Food to Order or Watch the Christmas Hampers Video

ensures that every screenul has plenty o visible call s

to action. This email combines good design structure,

tempting money-saving oers and great copy to create

a really compelling email. Now, wheres my Christmas

git list?

Zara


7/13

Date: 24 Nov 2011Subject line: Ms Bennett, your insurance isdue on 28-DEC-2011 Great Deals orWomen Drivers

Swintn Insurance

SophieBennettAccountManager

Date: 13 December 2011Subject line: Are you set or a ragrant,rolicksome Christmas?

AngelaCromackSeniorAccountManager

Good example o an email that helps

you to ind the right git in just a ew

clicks. Cowshed not only give me deeper

site navigation by categorising the

products by price band, they also send me

ideas based on the product range, with a

shop by mood navigation which eatures

some really lovely estive copy.

This Christmas trigger email aimed to

help people save money and prepare or

Christmas. It includes a handy money-

saving tips article about creating your

own DIY Christmas, a price comparison

git generator bursting with Christmas

git ideas or amily and riends and a

Christmas competition with the chance

to win 100 Love2shop vouchers. And

to celebrate the estive season, Swinton

oered their database 75 Cashback

on Car Insurance and 50 Cashback on

Home Insurance.

Now thats more than enough reasons

to click through!

Cwshed


8/13

PNP

Date:07December2011

Subjectline:Helpmesp

readthemagic

ofChristmasinvideo

What could be more exciting than

getting an email rom Santa Claus?

A guaranteed opener!

And its not disappointing. The email

itsel is not the most creative, but it

uses techniques such as a ake play

button on the video to hint at

interaction.

It also works closely with social media,

expanding on the service o 2010 and

bringing Santa into the 21st century.

RachaelTaylor

BusinessDevelopmentManager

Ai r New Zeal an dDate: 9 December 2011Subject line: Christmas shopping in LA rom422 + New Zealand Wine Treats

LeighWhitnallAccountDirector

I absolutely loved this email when

it landed in my inbox. The subject

header oering the possibility o

a Christmas shopping spree in Los

Angeles or less than 500 enticed me

to open it and the creative inside was

a lovely pay o. The copy tone

is riendly and inormal too, exactly

what youd expect rom a Kiwi!

From a unctionality point o view,

I opened this email on my android

smartphone, so I really appreciated the

concise, thumb-riendly top nav and

big click through buttons thoughout. A

cracking Christmas email!


9/13

Nt n the high street.cm

Date:13December2011

Subjectline:Christmasi

scooking

LorenzoBurridgeEyeTrackingAnalyst

Whistles

Date:07December2011

Subjectline:WHISTLESRES

ORT12.

NOWDailyAdventCa

lendartreats!

This is an email rom Whistles

introducing their advent calendar, and is

a great example o using a combination

o intriguing estive copy combined with

great integration o social media. Each

day you open a door o the advent

calendar and you get an oer rom

Whistles. On Day 2 the Bubble spot

dress was on oer, the number o likes it

had on Facebook dictated how much o a

discount would be available! The more

likes, the more you get o the dress!

SurakshithaJagadeeshAccountManager

This email scored really highly in one o our

recent eye-tracking studies, and it incorporates

several very eective techniques. I would

generally advise against using the whole o the

opening screen or an image theres a high

risk that recipients wont be drawn down the

email but in this case it works well. By

numerically reerencing each product in an

inviting kitchen table shot, the reader is enticed

down to ind out more. The shallow depth o

ield and diagonal placing o the key products

draws the eye and creates engagement.

While our studies generally show that non-linear

design structures work better that the

rectangular approach taken here, momentum is

maintained by the changes o background and

unusual, intriguing products eatured. As can be

seen rom the heatmap, high levels o at tention

are sustained throughout the email.

Iyouwouldliketofnd out moreinormation

abouteyetracking, email Rachael Taylor

at [email protected] or

call on 0161 872 1361toarrangeyour

eyetrackingstudy


10/13

Halfrds

Date:09December2011

Subjectline:Greatsavin

gsoncooltools

thisChristmas

This is bold, brash and perect or the

economic climate that we ind ourselves

in. Money is tight or many people and

Halords recognise just that and make

no apologies or being down and dirty

in design and styling. In total there are

around 30 oer-driven messages which

range rom time sensitive oers creating

a sense o urgency, product price cuts

detailing percentage discounts and bundle

deals with up to 50% o.

It may not be the prettiest email Ive ever

seen but it certainly does a good, solid

job in ensuring that their customers and

prospects know where to go or a good

Christmas deal!

SteveWhiteStrategyDirector

Jhn Lewis

Date:07December2011

Subjectline:A20vouche

rwhen

youspend200

I was initially drawn to this email because

o its very timely oer: a 20 voucher

when you spend 200. However, it wasnt

until I clicked through and took part in

this emails Guess the Git competition

that I truly ell in love with it.

The Guess the Git competition is

basically a series o videos where kids

described gits and you had to guess

rom a choice o options what they were.

The idea was cute, charming and, most

impressively, able to take me back tohow I elt about Christmas when I was

little. What was also very clever about

this competition was how it gave me

lots o great ideas as to what Christmas

gits I should be buying.

Both clever and i nspiring. Well done

John Lewis.

ClaireBrown

AccountManager


11/13

TheTrainline.cm

Date:21October2011

Subjectline:Findoutify

ouvebeen

naughtyornice...

AdrianRoweChairman

Lots o brands used an email sequence

to communicate more oten and more

urgently running up to Christmas this

suite o Festive Tips rom The Trainline,

which started appearing in my inbox

rom late October, was one o the most

eective I received.

Maintaining a strong and single-minded

ocus in each communication, the theme

that Trainline could help me with my

Christmas travel arrangements comes

across very powerully. Simple, consistent

navigation and quirky design relective

o the TV campaign provide a backdrop

to the key messages and oers.

Almost everyone travels at some point

over Christmas to visit riends and amily,

see a show or make a big shopping trip

the Trainline positions itsel really

eectively as the one-stop resource or

all your Christmas travel needs.


12/13

Pizza Express

Date:14December2011

Subjectline:Moreprese

ntswaiting

foryou

RosemaryWaltonClientServicesDirector

Ht te r Sh esDate: 02 December 2011Subject line: Your Winter Recipes + TheHotter Christmas Advent Calendar!

KatieAtkinsonAccountManager

I love everything Hotter do and this

certainly is a dierent take on selling

shoes!

Who says all email copy should be

short and sweet? I say i its relevant

and content rich go or it, and thats

obviously what Hotter have done!

Theres a nice ree git, a lovely advent

calendar and even an Recommend a

Friend in there!

Very nicely constructed and executed.

There are lots o things I like about this

email rom Pizza Express. First o all, I like

the proposition Every customer gets a

Christmas present with every main course.

And then theres the design, which is

lovely especially the little break out

Christmas present at the top which is

great or eye tracking.

The Facebook competition, where

customers are invited to share what

they love about Christmas, is warm

and engaging, which is proven by the

act it is still selling well.

Very nice all round.


13/13

Mr & Mrs Smith Htels

Date:19December2011

Subjectline:Badpresent

s

At a time when inboxes are choc-a-bloc

with emails ull o git inspiration and

perect present ideas, a subject line

entitled bad presents really grabbed

my attention.

This novel approach came rom Smith

Hotels who gave the well-used advent

calendar concept a bad-taste twist by

illing it with awul presents you may

receive rom your loved ones. Ater a

sweater the colour o wee and re-gited

jewellery, behind the 12th window they

revealed a present really worthunwrapping a git card or Smith hotels.

This email raised a smile with light-

hearted humour and the short, snappy

subject line set it apart rom the other

generic estive email messages.

KatieWhittakerAccountDirector

2012

DesignStuff

Thisistheemail,

promptingyoutotakealook

atthelandingpage.

Andheresthelandin

gpage,

nicelydesignedusingthis

calendarconcept.

Eachofthe12numbersthenrevealsa humorousrhymedetailingsomeprettyhorrendouspresentssuchasabagfull ofstalepotpourri!

To fnd out how we can give your email marketing

the WOW actor, contact Rachael

on [email protected] call 0161 872 1361

inspirational email marketing; red c's christmas themed email marketing wow book

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