inspirational email marketing; red c's email marketing wow book

Email WOW Book

T he Ema i l Wow B ookAt Red C we’re immensely proud of our work in email marketing.

Through our ’under the skin’ philosophy and plenty of marketing know-how

we have helped our clients deliver effective email campaigns that have

produced exceptional results.

We create 100s of emails and pour over 1000s every month.…

And because we like emails so much, we thought it’d be a great idea to compile some of our favourites into this neat little book. Whether it’s through enticing copy, standout design, or excellent ideas – each one of the emails we’ve selected has at some point stopped us in our tracks and made us say “wow”.

So here it is, the Red C Ema i l “Wow B ook”.

We hope it sparks creative ideas for you, the same way it has for us.

Enjoy!

Steve WhiteAccount Director

It's a privilege to find ourselves in your inbox, where our news updates

and special offers will be rubbing shoulders with missives from your

nearest and dearest. We realise you won't spend as much time poring

over our emails as we do making them, but we hope they'll brighten

up your day.

Our clothes for the whole family - including teenagers - are guaranteed

to put a spring in your step, whatever the season. That said, we know

it's normal - and probably healthy - to change your mind, so Boden is

a 'quibble free' zone. Unlike some other retailers, we'll always give you

three months to send stuff back for a full refund, whatever the reason.

To start you off we're offering 10% off plus free delivery and returns

(excluding sale items) and provided we're not in the middle of a Sale,

you can use it right now by clicking through from this email. We hope

we'll be able to tickle your fancy - and anything else that's exposed to

your computer screen.

Recommend a Friend | Remove me from your email list | Size Charts | Shops | Gift Vouchers | Contact Us

It's a privilege to find ourselves in your inbox, where our news updates

and special offers will be rubbing shoulders with missives from your

nearest and dearest. We realise you won't spend as much time poring

over our emails as we do making them, but we hope they'll brighten

up your day.

Our clothes for the whole family - including teenagers - are guaranteed

to put a spring in your step, whatever the season. That said, we know

it's normal - and probably healthy - to change your mind, so Boden is

a 'quibble free' zone. Unlike some other retailers, we'll always give you

three months to send stuff back for a full refund, whatever the reason.

To start you off we're offering 10% off plus free delivery and returns

(excluding sale items) and provided we're not in the middle of a Sale,

you can use it right now by clicking through from this email. We hope

we'll be able to tickle your fancy - and anything else that's exposed to

your computer screen.

Recommend a Friend | Remove me from your email list | Size Charts | Shops | Gift Vouchers | Contact Us

B od enDate: 9th November, 2010Subject line: A big hello & welcome

I simply love this ‘Welcome’ email I recently received from Johnnie Boden. It may not necessarily be the most innovative email I’ve ever seen in terms of design, but their approach to copy and tone is just so endearing. Like other retailers, they use this email to welcome and inform but what they do differently is they inject so much personality, warmth and honesty into their messages.

I don’t know any other retailer who would actually acknowledge that their emails are not going to be given the same amount of attention by the customer as an email from a friend or family member. Who says super-short email copy sells?

Steve WhiteAccount Director

Shape FXDate: June, 2010Subject line: Various – Body Betrayals

In common with most US retailers, ShapeFX use simple but high frequency ‘digital postcard’ formats. What sets them apart for me is the exceptional copy in every email. Take this series, themed as ‘Body Betrayals: The 7 Ways Every Woman’s Body Breaks Her Heart’.

The problem-solution’structure is powerful and compelling, using customer reviews and simple explanatory diagrams to convey the message.

Even the call to action strengthens the proposition ‘Shop styles that defeat rear drop’. And the ShapeFX take on Forward to a Friend - ‘Want to keep a friend for life? Show them how to Shape & Slim instantly’ - is lovely.

Adrian RoweChairman

Vi rg in Tra ins

Date: 10th June, 2010

Subject line: Don’t drive, you might

go zombie

Date: 22nd September, 2010Subject line: Weekend breaks from London shouldn’t turn you Zombie

When I received these emails from Virgin

Trains, I realised that long distance

driving sometimes makes me feel exactly

like this – a zombie! The illustrations

are really eye–catching and draw you down

the page, with a prominent call

to action.

The zombie analogy is an original way to highlight the benefits of train travel over driving and the email also includes links to a Facebook page and a zombie game using Google Street View.

Katharine AllenAccount Director

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Customer Service

UK: 08000 565 275

Ireland: 1800 238 888

World: +353 1 404 0120

Dial a Bet

UK: 08000 565 265

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World: +353 1 404 0100

Money-Back Special No City LimitsMan City v ArsenalSunday 4pm Sky Sports 1If there are more than 4 goals scored in this match, Paddy Power will refund all losing 1st /last

goalscorer, correct score & scorecast singles on the match.See site for conditions.

It'd Be Roo-d Not To ...Take overly taxing training sessions. Increase collection of scarves. Shampoo, condition and repeat. Cast flirtatious glances in the direction of local rival's biggest star. It's been a crazy week just up the road from City, but for Roberto Mancini it's business as usual amidst

the drama engulfing mean streets of Cottonopolis. Last weekend's results conspired to move Man City

to within two points of the leaders and make their title challenge slightly less laughable than it was

about this time last week.

We've gone in the region of 18 seconds without mentioning his name which - judging by Sky Sports

News' always considered and balanced coverage - that must be illegal, so we can dance around it no

longer. Is it possible someone as loyal and faithful as Everton leaving. serial prostitute using

Wayne Rooney could turn his back on Man Utd for City? And in other ponderings, where does a bear

choose to relieve himself? Yes. No. Maybe. They're just a selection of the answers coming from the

City boss in response to speculation that he could swoop to make Wazza the latest high profile star to

snuggle up on the Citizens' subs bench.

Luckily, loyalty isn't a problem for Arsenal. It's not as if their talisman is likely to walk out on them

anytime in the near future - let's say next summer as a purely random example. Things look to be

pretty quiet around the Emirates, so much so that Johan Djourou was allowed to give an interview

during the week. The Gunners weren't particularly impressive in beating Birmingham last week, but

not for the first time this season, they tonked an average European team in the Champions League to

cover up for their shortcomings. Based on the performance against the Brummies, you wouldn't give

them much of a chance, but if they reproduce the form of midweek, it's possible they're capable of

going to City and passing their way to victory. Or equally possible the hosts will expose their lack of

physicality and bully their way to victory.

It's hard to know which outcome is going to be on the money this week.Share the goodness:

PREMIER LEAGUE MATCH BETTING

Match BettingWin Draw WinMan City v Arsenal

11 - 8 9 - 4 2 - 1

1st Goalscorer - EW 1/3 Odds 1-2-3-4-5Carlos Tevez

4 - 1Emanuel Adebayor

6 - 1Maroune Chamakh

7 - 1Adam Johnson

8 - 1David Silva

8 - 1Andrei Arshavin

10 - 1Cesc Fabregas

10 - 1James Milner

11 - 1Samir Nasri

11 - 1Theo Walcott

12 - 1Shaun Wright-Phillips 14 - 1

Correct Score

Man City 1 - 07 - 1

Man City 2 - 011 - 1

Man City 2 - 18 - 1

Man City 3 - 222 - 1

Draw 0 - 017 - 2

Draw 1 - 15 - 1

Draw 2 - 211 - 1

Arsenal 1 - 017 - 2

Arsenal 2 - 013 - 1

Arsenal 2 - 19 - 1

Arsenal 3 - 225 - 1

Prices subject to change. See website for full lists.

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© 2010 Paddy Power plc, Airton House, Airton Road, Tallaght, Dublin 24 |Registered in Ireland: 16956Paddy Power Holdings Limited, 1st Floor, 14 Athol Street, Douglas, Isle of Man, IM1 1JA

Ireland: 1800 238 888 | UK: 08000 565 275 | World: +353 1 404 0120Lines are open 24hrs. Otherwise why not email [email protected]

To unsubscribe, please click here

Paddy Power

Date: 22nd October, 2010

Subject line: it’d be roo-d not to ...

They’re not much to look at. It’s the copy that makes receiving these emails such an event for me. Written in a style that I could only describe as‘ “pub banter”,’I rarely receive one that doesn’t make me laugh out loud. The example shown here is typical of the email I get each Friday, unashamedly stepping over the line when it comes to Rooney’s recently reported misdemeanors. It’s a great tactic. I often forward these emails on to friends and, more importantly, when I am in the mood to throw my hard-earned money away on an ill- informed hunch, it’s Paddy Power that benefits.

Leigh WhitnallAccount Manager

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www.elvi.co.uk

Customer Satisfaction Promise

Gatefield Developments Limited trading as Elvi.co.uk ('Elvi') guarantees your total satisfaction with our products and

services. In the unlikely event that you are unhappy with your purchase, you can return the items to us within 28 days of

receipt of order and we will be happy to exchange or refund, providing the goods are returned in perfect condition and in

their original packaging.

Customer Service

If you need assistance for any reason, please contact us at [email protected].

Representatives are also available 9.00am to 5.00pm (GMT) Monday to Friday on 01204 395764.

© Gatefield Developments Limited

If you prefer not to receive information about our latest special offers and promotions

simply click here to unsubscribe

Gatefield Developments Limited trading as Elvi, Unity House, Fletcher Street, Bolton,

BL3 6NE, United Kingdom

Registered Company No. 06899003

E lviDate: 26th October, 2010Subject line: Countdown Promotion 10am - 1pm 20% off, 1pm - 3pm 15% off, 3pm - 6pm 10% off

Creatively, very simple but a very hard-hitting email to encourage you to spend today, and spend as quickly as possible. Good navigation at the top and a clear push to get you to forward to a friend. Very much a ‘does what it says on the tin’ email.

Emma BeagrieAccount Director

If you no longer wish to receive emails from moneysupermarket.com click here to unsubscribe

Hi Katie,

We want to say thank you by giving you even more!You’re one of millions of people saving money each year with moneysupermarket.com and we want to say

'thank you'. That's why we've launched our Moneysupermarket Super Giveaway with 42 incredible prizes

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Tell family and friends about our Super Giveaway on Facebook and Twitter:

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Limited, registered in England No. 3157344.

Registered Office: Moneysupermarket House, St. David's Park, Ewloe, Flintshire, CH5 3UZ, GB. Telephone 01244 665700.Do you like our website? Why not link to us by placing this link on your website or blog www.moneysupermarket.comPrivacy Policy | Terms & Conditions | Contact Us

Moneysupermarket.com

Date: 19th October, 2010

Subject line: Your chance to win £20,000,

a new car, a dream holiday and more in

our Super Giveaway!

This attention-grabbing email landed in my inbox and immediately tempted me to enter their ‘Super Giveaway’ prize draw. Not only do the bright, quirky images draw you to the enter button, it’s also a nice little thank-you that makes you think, “hell, why not?”All in all, it’s a smart little email with a subtle cross-sell - 42 ways (yes, FORTY TWO) to cut my bills. I’m hoping to win a giraffe or zebra…

Katie AtkinsonAccount Executive

Newsletter

Thursday October 14, 2010

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Aegean Ai r l inesDate: 14th October, 2010Subject line: Fly to Greece, Athens and Thessaloniki from 59 Eur.

Above the fold of the email are all the

offers, with very simple pricing points

and a very obvious html call to action.

The“’book now’ panel on this email actually is a direct link straight thro

ugh

to the website which appears in a new

window – it cleverly fools the reader

into starting to click and type!

The use of quick links towards the bottom of the email keeps the reader’s interest. And if they haven’t found anything that interests them in the main body of the email, they have another opportunity to click through to the site itself. Very clever indeed.

Natalie CookeAccount Director

Feeding great conversations since 1965

Half price pizza. Kicks off Monday 21st

No pictures? See the email in full | unsubscribe

"Sloppy Giuseppe?"

"He's the Italian left back isn't he?"

Half pricepizza, pastaor salad.

Valid 21-27 June

Email to a friend

If this email does not display properly, simply view online.To ensure you don't miss future email updates, please add [email protected] to your address book or safe list.

If you do not wish to receive any more offers from PizzaExpress, please click here to Opt-out Promoter Head Office: PizzaExpress, Hunton House, Highbridge Estate, Oxford Road, Uxbridge, UB8 1LX.

P i zza Exp re s s

Date: 21st June, 2010Subject line: Half price pizza.

Kicks off Monday 21st

I loved the way this email reeled me in with a great half price offer in the subject line and then told me a joke instead of just showing me a picture of a pizza. Making me smile and ensuring that I open all Pizza Express emails in the future. Smart!

Nick CliffeSenior Art Director

This is a product offering from Hollister Co.

You have received this email since you submitted your email address to our list of subscribers

To unsubscribe, please click here and submit your email address.

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please see our Privacy Policy.

Hollister Co. - PO Box 1695 - Santa Monica, CA 90406

www.HollisterCo.com







www.HollisterCo.com







www.HollisterCo.com

Ho l l i s te rDate: 5th November, 2010Subject line: A huge wave of hot new styles is here!

Hollister tends to stick to very simple postcard emails, large hero shots and a minimal amount of copy.

I love the style, the use of real imagery to create textures which change according to the season - driftwood from the beacj, leather, faded snowdrift photography, all set to seduce you and buy into the lifestyle of the brand.

Wayne PretlInteractive Designer

App le

Date: 31st January, 2010

Subject line: Sounds like love.

Give iPod this Valentine’s Day.

I loved this. It’s hardly out of the ordinary for Apple, who continue to find creative ways to keep the product at the heart of every communication. They’ve invested in the photography to refresh the iPod offering for Valentine’s Day… and it looks gorgeous. It just shows how you can use clean shots, design and copy to achieve stand-out amongst the usual rose-tinted offerings at this time of year.

Peter GriffithInteractive Designer

This email contains images. If you can't see them, please click here.

This season is all about ladylike chic. Pencil skirts and heels are very much a part of this;team these statement heels with a black pencil skirt and chic blouse and you will have anoutfit that will see you the season through.

Keep the good stuff coming! Add [email protected] to your address book. Did you know that you can change which Schuh Updates we send you from the 'Contact Options' page in the 'My Account' area of ourwebsite? All footwear subject to availability. Prices correct at time of sending. Schuh Registered Head Office1 Neilson Square, Deans Industrial Estate, Livingston, Scotland, EH54 8RQe-mail: [email protected] Tel: 01506 460250

Members of the Direct Marketing Association (DMA)

You're receiving this email because you've subscribed to the Schuh News, Offers and Competitions email service -if you wish to unsubscribe, please click here .

Sc h uhDate: 14th October, 2010Subject line: NEW IN including Irregular Choice and unicorn heels!

Whilst I found the layout/photography a little tired, I must admit to being intrigued by the unicorn shoes. And yes, I am still lusting after a pair! So far, so-so. However, as my eye drifted down the email (pausing to read the fashion-forward copy), the hand-drawn share/forward links stopped me dead in my tracks. Hey, isn’t this section of an email usually wallpaper? I fell for its personal touch and immediately clicked on the Facebook link.

Sonya GreenwoodArt Director

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A SOAP RICH IN WISDOM, TO FIGHT BLINDNESS

Fragrances | Skincare | Body & Hands| Bath & Shower | Hair Care | Men | Home | New | Travel

L’Oc c i tane UK

Date: 22nd October, 2010

Subject line: A SOAP TO

FIGHT BLINDNESS

Wow, what a subject line! I defy anyone not to open an email making such a brave claim. I certainly did and read every word. Ok, they are still trying to sell you a product, but it’s one with a purpose.

I found the copy interesting (well-written, not too worthy) and I read every word. It’s a well-designed email that really gives you the feel-good factor; as 100% of the proceeds go directly to the project. A great email for a great cause.

Rosemary WaltonClient Services Director

Visit office.co.uk

Hello Natalie

Now's the final week to bag that last minute bargain in our amazing up to 75% sale

section! Why stop there?! If the sale fails to scratch that splurge itch then why not take a

look at our tempting new collection?

shop sale >>

shop shearling >>

shop autumnal tones >>

Office Holdings Limited 9-10 Great Sutton Street

Clerkenwell ECIV 0BX

To unsubscribe click here.

Of f i c eDate: 12th November, 2010Subject line: Last week of sale, up to 75% off. Plus key Autumn styles

This email from Office shows a few good marketing techniques as well as being a very attractive email. Office regularly change their navigation bar depending on the content of the email and, in this case, they have used subcategories of the women’s department and highlighted their sale in pink.

They also use html copy and highlighted links at the top of the email, which not only helps those with images turned off (set as default on most ESPs) it acts as clearly visible click throughs. Office use nice large images and big headers to really grab attention. The interesting shapes and jutting out boxes lead the eye down the email as well.

Natalie MartinSenior Account Executive

If you cannot see this Givenchy striped blazer, view it here

You're entitled to receive this email as you are a Selfridges & Co Newsletter subscriber. If you would prefer not to receive any further emails from us, you can

unsubscribe by clicking here

All items and prices subject to availability(C) 2010 Selfridges & Co

Se l f r i d ge s & Co

Date: 25th March, 2010

Subject line: Product of the week:

The Givenchy blazer

Firstly the topic of the email, I thought

this was a startling good approach -“

The Product of The Week”(although

the item was rather expensive). I think the clever use of design and illustra

tion

made this email ‘stand-out’ in my inbox.

I love how they brought the Twitter

element into the creative by incorporating

the link into the design.

Simple and straightforward emails like this work really well to drive traffic to other parts of the site as it instantly catches your eye, then makes you want to find what more they have on offer....

Amy EstcourtAccount Manager

If you cannot see this Givenchy striped blazer, view it here

You're entitled to receive this email as you are a Selfridges & Co Newsletter subscriber. If you would prefer not to receive any further emails from us, you can

unsubscribe by clicking here

All items and prices subject to availability(C) 2010 Selfridges & Co

Ai r s i d eDate: 10th November, 2010Subject line: Come Out To Play

You don’t see many animated emails these days, so this one really caught my eye. The cutesy clip art graphics not only blink and smile at you, the P L A Y letters light up the monochrome design with a splash of colour. The limited edition designs that Airside are selling online also rotate, which is a nice touch. It’s a really elegant email, all in all, and it’’s inspired me to get my gifs moving in future.

Lara MortonArt Director

Get 40% off Tuesdays to Thursdays at YO! Sushi.Show this code 281385770 to claim this offer.YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers

To claim the offer in this email, present this code on your phone, laptop or paper: 281385770We're on Facebook and Twitter Book your seat online! Blue Mondays OfferJoin us onFacebook andTwitter for ourlatest news andcompetitions!

Online booking isnow available onour website

Tuck into BlueMondays £2.20plates off the beltevery Monday

Hungry for more? Click on one of these:YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | OffersStill hungry? Follow us on:

© Copyright 2010 YO! SushiEdit YO! Profile | UnsubscribeThis offer is valid from Tuesday 7th September until Thursday 23rd September 2010.

Offer is 40% off your food bill and valid Tuesdays to Thursdays only when you spend a minimum of £10. Offer period is

Tuesday 7th September until Thursday 23rd September 2010 inclusive. Available at UK YO! Sushiʼs except for Harvey

Nichols London, Heathrow T3, Brompton Road, Selfridges (London, Birmingham, Manchester Exchange Square,

Manchester Trafford Centre) and Westfield White City. Offer valid on food from the conveyor belt only (no orders

permitted), up to 10 plates per person and not applicable on miso, drinks, takeaway or delivery. One voucher per person,

per meal. Offer valid only when you present this voucher with a unique voucher code on your phone, laptop or old fashioned

paper when paying your bill. Voucher only entitles the voucher holder to a discount. Keep this voucher safe as you can use

it as many times as you wish throughout the promotional period. Offer not transferable or available in conjunction with

another offer (e.g. our Blue Mondays or Student discount) and there is no cash alternative. YO! Sushi Manager's decision is

final.

This email has been sent to you by YO! Sushi Ltd. Registered office: 95 Farringdon Road, London, EC1R 3BT. Registered

number 2994470 (England and Wales).

Visit our site

Show us YO! Love! Click here to vote for us.YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers

Show us YO! Love againYippee! We're up for another website award this year – this time our

whizzy website is shortlisted in the 'Restaurant Group' category for

Caterersearch.com Web Awards 2010, with their ultimate

'Website of the Year' award up for grabs too.We'd love your vote - voting closes midnight Fri 12th Nov.Here's to biting our nails in anticipation!


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Voting closes midnight Fri 12th November 2010.This email has been sent to you by YO! Sushi Ltd. Registered office: 95 Farringdon Road, London, EC1R 3BT. Registered


Try our new hot winter menu todayand win a trip to Japan!

YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers

25% Off for Students

Sushi masters wanted

We need YO! vote

Get 25% off YO! Sushi all yearwhen you join ourStudent Club

Looking for aunique Christmasparty experience?We'll teach youhow to makesushi!

Vote for us by Fri12th Nov to winanother websiteaward

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© Copyright 2010 YO! SushiEdit YO! Profile | Unsubscribe

Closing date for entries to our Kill Chill competition is midnight Thursday 23rd December 2010.

The winner with the correct answer to the question will be drawn at random in early January 2011 and notified in writing

within a week of the draw taking place. The prize consists of a pair of Economy class return flights to Tokyo and 5 nights at

Shiba Park Hotel, Tokyo for two people. By entering the prize draw competition, the winner is consenting to taking part in

any publicity that may accompany or result from this promotion. Prize draw competition excludes employees of YO! Sushi,

STA and Emirates, or any associated company of YO! Sushi, STA and Emirates and their immediate families. Only one

entry per person allowed. The prize is non-transferable, non-refundable, with no cash alternative available. No payment or

purchase necessary to enter. Return flight tickets may be used during 2011 between the following dates: 18 Jan 2011-11

Feb 2011, 01 Mar 2011-16 Apr 2011, 01 May 2011-31 May 2011, 05 Sep 2011-06 Oct 2011, 01 Nov 2011-30 Nov 2011.

Tickets are subject to space availability and they are non-reroutable, non-transferable, non-refundable and have no cash

value. Applicable taxes & surcharges (e.g. fuel if applicable) will need to be paid. These will be advised at the time of

booking. Tickets are for Economy class travel only and it is not possible to upgrade the tickets to a higher class of travel by

paying a supplement. Skywards miles cannot be accrued when travelling on these prize-winner tickets. Visa: It is the prize-

winner's responsibility to ensure that, should a visa be required to enter a country, this is be obtained prior to travelling.

Failure to ensure the correct documentation is in place will probably result in the passenger being refused passage on the

aircraft. Travel Insurance: It is the prize-winner's responsibility to ensure they have proper travel insurance cover prior to

beginning their journey. Health Documents: It is the prize-winner's responsibility to ensure they are in possession of any

health documents that may be required for the country they are visiting. Failure to obtain such documents could result in the

passenger being refused entry.

Yo ! S us h i

Date: 10th November, 2010

Subject line: Fancy a trip to Japan

YO! Sushi have cleverly utilised the theme from Quentin Tarantino’s Kill Bill to promote their new winter menu; citing that Sushi is a dish best served cold...except in winter!’Their Kill Chill campaign is fun and involves popular culture with the Kill Bill references being instantly recognisable.

Your eyes are drawn straight to the

products that are highlighted in the banner

going across the middle of the email

(Yum!). The image of the cat is part

of the YO! Sushi branding and is shown

holding a samurai sword in true Kill

Bill style. There are also a number of

colourful calls to action, as well as

a chance to win a trip to Japan! Who

wouldn’t click through?

Anna ChanJunior Account Executive

Get 40% off Tuesdays to Thursdays at YO! Sushi.Show this code 281385770 to claim this offer.YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers

To claim the offer in this email, present this code on your phone, laptop or paper: 281385770We're on Facebook and Twitter Book your seat online! Blue Mondays OfferJoin us onFacebook andTwitter for ourlatest news andcompetitions!

Online booking isnow available onour website

Tuck into BlueMondays £2.20plates off the beltevery Monday


© Copyright 2010 YO! SushiEdit YO! Profile | UnsubscribeThis offer is valid from Tuesday 7th September until Thursday 23rd September 2010.

Offer is 40% off your food bill and valid Tuesdays to Thursdays only when you spend a minimum of £10. Offer period is

Tuesday 7th September until Thursday 23rd September 2010 inclusive. Available at UK YO! Sushiʼs except for Harvey

Nichols London, Heathrow T3, Brompton Road, Selfridges (London, Birmingham, Manchester Exchange Square,

Manchester Trafford Centre) and Westfield White City. Offer valid on food from the conveyor belt only (no orders

permitted), up to 10 plates per person and not applicable on miso, drinks, takeaway or delivery. One voucher per person,

per meal. Offer valid only when you present this voucher with a unique voucher code on your phone, laptop or old fashioned

paper when paying your bill. Voucher only entitles the voucher holder to a discount. Keep this voucher safe as you can use

it as many times as you wish throughout the promotional period. Offer not transferable or available in conjunction with

another offer (e.g. our Blue Mondays or Student discount) and there is no cash alternative. YO! Sushi Manager's decision is

final.

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Closing date for entries to our Kill Chill competition is midnight Thursday 23rd December 2010.

The winner with the correct answer to the question will be drawn at random in early January 2011 and notified in writing

within a week of the draw taking place. The prize consists of a pair of Economy class return flights to Tokyo and 5 nights at

Shiba Park Hotel, Tokyo for two people. By entering the prize draw competition, the winner is consenting to taking part in

any publicity that may accompany or result from this promotion. Prize draw competition excludes employees of YO! Sushi,

STA and Emirates, or any associated company of YO! Sushi, STA and Emirates and their immediate families. Only one

entry per person allowed. The prize is non-transferable, non-refundable, with no cash alternative available. No payment or

purchase necessary to enter. Return flight tickets may be used during 2011 between the following dates: 18 Jan 2011-11

Feb 2011, 01 Mar 2011-16 Apr 2011, 01 May 2011-31 May 2011, 05 Sep 2011-06 Oct 2011, 01 Nov 2011-30 Nov 2011.

Tickets are subject to space availability and they are non-reroutable, non-transferable, non-refundable and have no cash

value. Applicable taxes & surcharges (e.g. fuel if applicable) will need to be paid. These will be advised at the time of

booking. Tickets are for Economy class travel only and it is not possible to upgrade the tickets to a higher class of travel by

paying a supplement. Skywards miles cannot be accrued when travelling on these prize-winner tickets. Visa: It is the prize-

winner's responsibility to ensure that, should a visa be required to enter a country, this is be obtained prior to travelling.

Failure to ensure the correct documentation is in place will probably result in the passenger being refused passage on the

aircraft. Travel Insurance: It is the prize-winner's responsibility to ensure they have proper travel insurance cover prior to

beginning their journey. Health Documents: It is the prize-winner's responsibility to ensure they are in possession of any

health documents that may be required for the country they are visiting. Failure to obtain such documents could result in the

passenger being refused entry.

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D i e se lDate: 15th October, 2010Subject line: Decisively & definitely destroy

Diesel emails, like the brand, are funky, fashionable and timely. They have a fresh approach to marketing sales promotions - either directing you to their online store, where you’ll find added value content to support the brand culture, or encourage you to be part of the gang and go visit them on the high street.

Wayne PretlInteractive Designer

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Self ridges & Co Date: 30th March, 2010Subject line: New arrivals - Buy online at Selfridges.com

I love Selfridges emails. It’s like they have packaged up their gorgeous shops and placed them directly in my inbox. Their emails are the digital equivalent of wandering past the Selfridges food hall.

This email stands out from the rest, to launch their online shopping service. They pick out a range of iconic products to demonstrate the breadth of their offering. The use of the little taxis (branded of course) and the arrows draw your eye to the unusual landscape approach to their creative.

It doesn’t have much urgency or many calls to action, but I forgive it for this as the product is most definitely the hero.

Rachael TaylorBusiness Development Manager

Swin ton

Date: 20th April, 2010

Subject line: Jennifer, it’s time to embrace

the great outdoors & enjoy our great April

Swinton offers!

This was a really nice email to work on. The theme was all about getting outdoors this spring and we used cute illustrations to bring the header panel to life

A typical Sizzler is a rich balance of product cross-selling, inspirational ideas and third party offers. As there is a lot of content, it’s important to keep our customer’s attention all the way down - which we did, as heat map analysis proved.

We also introduced a fun typeface to

help each section stand out, whilst using

on-brand fonts/colours for Swinton’s products. Our hard work delivered high

open rates. Success!

Jennie AmbroseDeputy Creative Director

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Get The Truth. Then Go. are either registered trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other countries.

Tr ip Ad vi so r

Date: 12th August, 2010

Subject line: Your friends think you

need a holiday

Simple but effective, they’re the two reasons why I like this email. I felt compelled to open it purely by the simple, short subject line and even though I wasn’t told much more when I opened it, again I was too intrigued not to click through. I bet the open and click through rates were percentages email marketers would dream about! An inspired idea to launch a new Facebook application too.

Katy WhittakerAccount Director

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Fre d Pe r ryDate: 25th October, 2010Subject line: Amy Winehouse for Fred Perry collection - available to buy now

Simply beautiful (the email that is). Instantly recognisable branding, cool minimalist design, great photography, lovely typography and nicely crafted copy… what’s not to like about this Winehouse/Perry collaboration?

Not only does the email launch Amy’s new designs in style, it doesn’t stray into cross-selling other Fred Perry product lines. Single-minded, straightforward and elegant. It just goes to show that celebrity endorsement can work wonders, even for an iconic fashion label.

Jo RichardsSenior Copywriter

J e s sopsDate: 30th September, 2010

Subject line: Andy, want to get your hands

on the Samsung NX100 before anyone

else?

I love Jessops hardware emails and one of my favourites is the launch of the Samsung NX100. Why? Well for starters, it looks amazing - clean, with lots of white space and an inspiring image dominating the introduction. And to ensure the pictures come to life; the copy is kept minimal. However, that doesn’t mean the writing is neglected. On the contrary, the copy has to work even harder to inform and excite the reader about this incredible new camera.

Features are carefully sprinkled across an

eye-grabbing illustration before a snappy

call to action reins the reader in.

This email is punchy, straight to the

point and undeniably beautiful.

Andy CampbellCopywriter

View Delia’s recipe

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Selected postcodes. £50 minimum spend. Some products available only in selected branches. Special offers are valid from 28

July 2010 to 24 August 2010, unless otherwise stated. Some products are available only in our larger branches. All items

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Wai t r o seDate: 20th August, 2010Subject line: Save 1/3 on delicious Waitrose groceries

I’m always tempted to dip into the Waitrose emails when they turn up my inbox. Leading with gorgeous recipes AND money off the ingredients, they are packed full of added value content that never fails to satisfy. There’s links to an interactive online magazine and the Delia/Heston skinned You Tube Channel. They’re a great read too. The copy is charming and friendly from the off, starting with the html view line: ‘If our lovely pictures haven’t appeared...’

Sarah QuiricoAccount Manager

HER STUFF HIS STUFF ACCESSORIES SALE SO GLAD AND VERY

You’ve picked your faves

and left some notes

Here are some of your useful

quotes!

Everyone adores

the Strawberry Hill Cardi,

The Full Moon Skirt

is great for a party…

This Fade out V

is our best yet

And Paul B loves

the Wired Sweat.

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delivery on orders over £100


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For all queries contact us at [email protected] or call us on 020 7735 8133.

W h i te S t uf f


Subject line: New Winter stuff and your

latest faves!

Another gorgeous email from White Stuff, continuing the fairytale theme used to promote their Winter Collection online. This one, based on Snow White, promotes a seasonal selection of best-sellers, based on customer reviews.

It also includes great navigation for his and her clothing, as well as some great interactive elements to drive people to their website… to reveal your inner fairytale character and the winner of the ‘Don King’ biscuit dunking challenge (the chocolate digestive, in case you were wondering).

Angela CromackAccount Manager

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Ware h o useDate: 1st November, 2010Subject line: Wrap up for bonfire night Claire. Plus win a £500 winter wardrobe

I really like this email. Firstly, it is timely - it was sent out on 1st November in time for you to buy your Bonfire Night wardrobe. The subject line is enticing - not only does it get you thinking about the colder days ahead but also encourages you to open the email with a really fantastic competition. And on top of that it is personalised which always helps to grab your attention.

The customer’s attention is drawn down the email through the use of the strong fashion tips. I like the fact that the email has added value content - there is a link to a video giving you style advice on layering knitwear. Finally, the tease at the bottom of the email encourages you to click through to the website to find out what the ‘more ways to shop are’.

Claire BrownAccount Executive

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food preparation cook & bake store & preserve

explore the sale now

Dear Mr Rowe,

Tree branches bent heavy with fruit ripefor the picking, the expectation of deep-filled pies and crumbles, jars of chutneyand jam lined up in the larder, bottles ofhome-made cider fermenting away; allimages inspired by that most tempting,and versatile of fruits – the apple.

Get the best from this year’s crop

With autumn’s harvest almost upon us, here at Lakeland we’ve got lots of products and ideasto help you get the best from this year’s crop, whether you’re plucking fruit from your own tree,or picking them up from the supermarket shelf.

Apple Master 2 Microwave Apple CookersPeels, cores and slices and is theessential helper when it comes toany apple-based dish.

For baked apples in 3-5 minutes.

£12.99 find out more £4.99 find out more

Easy Apple Corer Emile Henry Mini Tarte Tatin DishStainless steel apple corer withplunger.

Bake the classic French upside-down apple tart.


Oxo Good Grips Apple Divider Apple Compost CrockCores and slices in one easymotion.

Put your peelings to good use.


All about apples

Originating in the Middle East more than 4000 years ago,and grown in the UK since Roman times, there are morethan 7500 known cultivars of apple with a variety of tastes,textures and aromas. Up until the nineteenth century, thepredominant use for apples was to make cider, but plump,juicy apples lend themselves to any number of epicureandelights both sweet and savoury. Why not add them to asalad for little bursts of sweetness or cooking them withbraised red cabbage for an outstanding accompaniment topork or game.

With so many varieties available, why not seek outsomething new for your fruit bowl.

Eating Cooking

Braeburn – a unique combination of tartnessand sweetness

Cox’s Orange Pippin – highly regarded dueto its excellent flavour and crunch

Egremont Russet – has a rich, nutty flavourand firm juicy flesh

Adams Pearmain – with a rich, aromaticflavour similar to the Russett

James Grieve - a savoury, juicy apple best forcooking early and eating as it matures

Blenheim Orange – dry and crumbly, superbwith cheese or as the main ingredient for anapple charlotte

Bramley – only grown in the UK and regardedas the best apple for cooking

Granny Smith – crisp, juicy and tart, they canalso be used for eating

Norfolk Biffin – crisp, with a hint of cinnamon,good for cooking and drying

Crab Apple – superb for jams, jellies andapple sauce for roast pork

Carlisle Codling – a key ingredient in themaking of a version of a Cumbrian specialitypudding, Rum Nicky

Apple DayOn 21st October every year, up and down the country, people get together tocelebrate the importance of apples in our culture and landscape and to helphalt the loss of orchards in the UK. See our website for lots of recipes tohelp you celebrate.

browse our recipes

Health benefits

We’re told that an apple a day keeps the doctoraway, and the health benefits of eating fiveportions of fruit and veg a day are welldocumented. Apples are a good source ofvitamin C but are a richer source of otherdisease-fighting antioxidants.

Did you know…?

Apples float because 25% of their volume is air

Apple trees don’t bear fruit until they are four orfive years old

There is no mention of an apple as theforbidden fruit in the Bible

Avalon, the mystical land of King Arthurtranslates as ‘Isle of Apples’

Delicious blackberry & apple jam

Make the most of autumn’s glut of fruit by turning it into jam.Apples and blackberries are great companions, and jars ofhome-made preserves make great gifts for family andfriends. To help with the harvest our Berry Picker will proveinvaluable and combined with our Berry Sieve and BerryPress, you’ll be fully equipped for the preserving season.

Ingredients

1kg blackberries

375g cooking apples, peeled and sliced

360ml water

1.3kg granulated sugar

view the recipe

With Lakeland’s help, it’s so easy to take advantage of the season of ‘mists and

mellow fruitfulness’ and turn autumn’s abundance into fantastic food and drink.

Wendy MirandaCustomer Ambassador

Discover all of the special offersavailable on our website!

take a look find out more

Take a look and discover thenewest products for this week!

take a look

food preparation cook & bake store & preserve

call us on 015394 88100 - we’re here to help 7 days a week, 6.30am - 10.00pm

the Lakeland guarantee…

is probably the simplest guarantee inthe world! If you’re not satisfied atany time, you receive your moneyback!

this is our promise

free delivery

for orders £50 and over

If your order comesto £50 or more we’lldeliver it to you forfree!

next day delivery

We offer a next day deliveryservice for the normal postageand packing costs, plus £5.00.

You are receiving this newsletter because you have subscribed to our regular newsletters. If you wish toamend your subscription preferences for this and other Lakeland newsletters please

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Our registered officeLakeland Limited trading as Lakeland is a VAT registered company in the UK: 153541873Company Registration Number: 809688 Place of Registration: WindermereLakeland, Alexandra Buildings, Windermere, Cumbria, LA23 1BQTelephone +44 (0)15394 88100 Facsimile +44 (0)15394 88300

Lake land

Date: 26th August, 2010

Subject line: Make the most of Autumn’s

bounty with Lakeland

I always welcome well-written emails into my inbox, and it doesn’t get much better than this fabulous, poetic Autumn Harvest email from Lakeland. The opening line - ‘Trees bent heavy with fruit ripe for the picking...’ immediately conjures images of their famous Lake District home.

The whole email is devoted to apples, and Lakeland subtly weave their product offers into an informative and well-constructed format.

Lakeland often use recipes to tempt

readers online, such as the Blackberry

and Apple Jam shown here, and viewing

the recipe I discover ‘Products I may find helpful with this recipe...’True to the brand, the email evokes

a genuine relationship with a trusted,

knowledgeable retailer that values quality

and service over making the next sale.

Adrian RoweChairman

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Number 6822219

Oas i sDate: 18th November, 2010Subject line: Inspiring Royal Jewel Tones - Add Colour To November!

I received this particularly topical email the morning after William and Kate announced their engagement. It ties in beautifully, the first Royal Wedding related fashion email of many to come, I would imagine.

The subject couldn’t be more relevant, especially as it features a £5 off jewellery offer. What an exciting occasion for Oasis to email their database!

Miriam EastwoodAccount Manager

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Le on


Subject line: August Early Bird -

40% off dinner

This email works on many levels...

The typography and lovely design give it a traditional feel, a sense of nostalgia and warmth. Right away the email also hits you with a tasty offer and delicious food imagery to lead you in. I also like the fact that this email isn’t hard - selling but rather has a healthy mix of interesting lifestyle content and offers.

The copy is very cute and specifically tailored towards its young Londoner audience. I love that Leon’s end with a little inspirational quote just above their call to action. A brand with distinctive personality and very clever

marketing folk!

Danielle MeliaSenior Account Executive




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Ratings and Reviews are here!Can't see the pretty pictures, Rachael? View in browser.

Ratings and Reviews are here! Get FREE US standard shipping with any purchase of $50 or more. Enter promocode PRETTY50 at checkout. Get FREE international standard shipping with any purchase of $115 or more.Enter promo code WORLD115 at checkout. Two FREE samples with every order! FREE seasonal catalog... areal page-turner! Order one now! Shop our buh-buys section for sale items up to 50% off! (All sales are final on

buh-buys merchandise.) Secure shopping and easy online checkout when you shop at benefitcosmetics.com.Hassle-free returns.

Want to place an order by phone? Have a beauty question?Need to contact customer service? Call 800.781.2336 or email us here.

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Benefit Cosmetics LLC225 Bush Street 20th FloorSan Francisco, CA 94104

Phone Orders - 1-800-781-2336

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Subject line: NEW! Ratings and Reviews

Benefit are well known for their quirky, inviting packaging. A must in every woman’s make up bag. But I love how they translate this to their email programme. What I like about this latest email is that it is all about ratings and reviews.

Not only asking you to rate, but inviting

you to look at what other Benefit

customers ‘heart’ too. And if that

wasn’t enough, why not provide hints

on Facebook for present ideas for your

nearest and dearest, I have!

Rachael TaylorBusiness Development Manager

20 10Design Stuff

inspirational email marketing; red c's email marketing wow book

Design

clicking hereall

web page

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14th october