#inspire14

Blending MLS with Other Data to Get A Real Estate Market Advantage

Clark RumseyResearch AnalystSudhoff Properties

#inspire14#inspire14

Session:

Agenda

• Company overview• General process overview and Alteryx module• Find available land within our price parameters• Help our clients understand optimal price, size, lot

size, and configurations for potential developments• Perform comparables research for already-built

homes that brokerage needs to sell• Monitor overall market conditions• Q&A

#inspire14#inspire14

Sudhoff Properties business strategy and areas of expertise:

Company Overview

• Strategy: Acquire land and finance builders with contractual terms allowing Sudhoff to be exclusive home sales representative.

Acquire Land Build HomesMarket/Sell

Homes

Find Land & Perform Land

Comps Analysis

Do research to help builders understand

what price the homes should

currently be sold for.

How Alteryx is used

PhasePlan

Development

Help builders understand

the best configuration / price / size of homes for

any submarket.

Phases of Development

#inspire14#inspire14

Process Overview

Alteryx Module

MLS Listings on CSV Files

Houston MLS Server

Permit Data

Spatial Data

(KML Files)

#inspire14#inspire14

Blending, Editing, Consolidating, and Categorizing

Alteryx Module

• Union all product types into one dataset• Union non-MLS dataset with other product types• Edit/Add geocodes of listings• Blend Permit data• Categorize all data by customized submarket, floodzone, historical

district, special building line, or in/out of Beltway 8• Categorize all listings on whether they meet land acquisition criteria.

#inspire14#inspire14

Finding Tracts of Land on MLS: Then

Acquiring Land

• Manually go through each of the 50+ submarkets with different parameters for each submarket.

• Website download / Processing takes several hours to go through every submarket on the website.

#inspire14#inspire14

Finding Tracts of Land on MLS: Now

Acquiring Land

• Run Alteryx module (10-15 minutes)• Open Tableau• Filter

#inspire14#inspire14

Find market sweet spot for configuration, size, price: Then

Plan Development / Sell Homes

• Look up MLS listings within submarket on MLS website• Eliminate flood plain listings by comparing each listing to flood plain

map• Adjust based on historical districts, special build line• Clunky website / Processing takes several hours to go through every

submarket on the website• Manipulate in Excel to get graphs/charts

#inspire14#inspire14

Find market sweet spot for configuration, size, price: Then

Plan Development / Sell Homes

• Run Alteryx module (10-15 minutes)• Open Tableau

#inspire14#inspire14

Understand Macro trends in the Houston market

Monitor Market Activity

• Run Alteryx module (10-15 minutes)• Open Tableau

#inspire14

Q&A

#inspire14

THANK YOU!