inspire - closing the consumer cycle
TRANSCRIPT
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Closing the consumer cycleAn innovation showcase of the next-wave of organic engagement
@rmanchee
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old
mediatraditional
new
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off onTV | PC
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off onTV | PC
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internet of thingsconnected
>Thursday, December 13, 12
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billion7Thursday, December 13, 12
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billion5.1Thursday, December 13, 12
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billion4.2Thursday, December 13, 12
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THIS YEARthere are more
networked devices than humans on
the planet
2012
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whatever
whenever
wherever
convergence
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Modern Family Viewing
86%Thursday, December 13, 12
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57%
44%
44%
34%
29%
19%
16%
Checking Email
Surfing for unrelated info
Visiting Social Networking site
Checking sports scores
Looking up info related to content
Looking up content related to Ad
Looking for coupon/deal related to Ad
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Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV?
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Dual Screen Activities
Yahoo / Razonrfish Q4 2011
25%Consumers go online after seeing TV ad
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content recognitionautomaticACR
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2-waycommunication
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2-waycommunication
AudioVisualWiFi
Bluetooth
NFC?Thursday, December 13, 12
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assumedaudiencemeasurement
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) ) )$
accurateaudiencemeasurement
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Spot ID = Ad ID
>10 SecsClient-Side Solution
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✗✗
✗20%Thursday, December 13, 12
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Server-Side Solution
Spot ID = Ad ID
<2 Secs
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2.34% CTR
17+% FULL 4 MIN VIDEO
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activeengagement
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next?
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Interact
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HD Ad
Retarget
5% off
Retarget10% off
Purchase
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#1placement
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Post-Production Product Placement
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{weetabix}
won’t skip content
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#2connection
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visualrecognition
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interaction#3
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Andre
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Julie & Jo
hn
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#4communication
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124SteveJohnson Goal!! What an absolute corker!!Got to be man of the match now?
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#5conversion
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Tablets used in the homemoreThursday, December 13, 12
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+ 150k
+ 100k
+ 150k+ 250k
+ 50k
+ 50k
+ 50k+ 50k
+ 150k
1M+
€$£
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VersaTag+ Concept DSP+?!
Spot ID = Ad ID
T
T
T
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PLACEMENT COMMUNICATION
INTERACTION CONVERSIONCONNECTION
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Datais growing fast
Last year, more data was generated by individuals than in the entire history of mankind through 2011
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OneReportOptimizationDisplay
TV
In-Stream
Mobile
DG Servers
Search
deliver, engage, and measure a complete
digital story
Cross-Channel Platform
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ENGAGEMENT EVERYWHERE[ ]
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ENGAGEMENT EVERYWHERE[ ]
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[email protected]@rmanchee
THANK YOU
Ryan K Manchee
Thursday, December 13, 12