INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

with COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but

the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but

the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but

the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but

the raw emotion captured is what matters most! Compelling video storytelling is the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

REQUEST A MOBILECAUSE DEMO AND TAKE Your next step TOward FUNDRAISING SUCCESS

MobileCause fundraising software gives your nonprofit organization the power to collect even more donations across all types of campaigns and channels!

#5

MobileCause provides mobile and online fundraising software for a new generation of donors. To learn how your

organization can start raising more money with less effort, call (888) 661-8804 or visit mobilecause.com/demo today.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

INSPIRE DONORSwith COMPELLING videosuse these 5 BEST PRACTICES TO INSPIRE DONORS AND STRENGTHEN your nonprofit WITH EYE-CATCHING VIDEO fundraising CAMPAIGNS

A 60-second video may be equal to 1.8 million words or 3600 pages of text, but

the raw emotion captured is what matters most! Compelling video storytelling is

the best way for nonprofit organizations to strengthen donor engagement and

community outreach across mobile, social, and online channels.

57% of online donors make a gift after watching a video

Crowdfunding pages that are promoted by video raise 4 times as many donations

More than 1/2 of video views happen on a mobile device

ATTENTION

NONPROFITS

Download the iOS iMovie or Android FilmoraGo app to produce videos with clips,

photos, music, transitions, and e�ects and upload directly to

YouTube and Vimeo.

Encourage sta� and volunteers to share videos on social media

so that you can download and compile them for future use.

With little to no budget your nonprofit can create, edit, and publish professional looking videos right from a smartphone. Here are a few tips to get started:

Use AirDrop or DropBox to easily share photo and video files between people in your nonprofit to build great video content.

Post a volunteer job description for a videographer. Many talented, aspiring film students would love to build their portfolio by doing film or post-production work for you.

CONSTANTLY RECORD VIDEOS of your work ON YOUR SMARTPHONE

Smartphones give everyone the ability to be a videographer, but remember that your message is more important than a Hollywood-quality video. Keep that camera on to capture inspiring, feel-good moments, and use each of these

guidelines to help e�ectively share your story and compel donors to keep giving.

TELL YOUR STORY by showing viewers the issues that matter most to your cause

SPEAK TO DONORS and show them how your organization makes a di�erence

SHOW THE GOOD YOU ARE DOING with inspiring behind-the-scenes footage and interviews with program recipients

BE PASSIONATE and show donors how they can help or contribute

SAY THANK YOU by continuously recognizing donor generosity and support

ENSURE YOU ALWAYS HAVE A CLEAR CALL TO ACTION at the end of YOUR VIDEO

TIP Use a text-to-give keyword along with the button on your website to lead supporters to your donation page. Keep videos 15- to 90- seconds in length to ensure viewers see your call-to-action at the end.

GIVE

Change lives with homes. Donate today!

Text HABIJAX to 91999 or go to habijax.org

0:25 / 0:30

TIP Videos with keywords and web instructions can also drive non- donation actions like event registrations, volunteer sign-ups, and more!

TRY FACEBOOK LIVE!

Open the Facebook App on your smartphone.

On your personal page, from an iPhone select News Feed > Status > Live Video or from an Android device, select Status > Go Live

Your followers will receive a message that you are broadcasting and your live feed will display on your wall.

Followers can chat with you in real time and your broadcast can also be found publicly by a worldwide audience.

Keep your broadcast focused: use it to promote an upcoming event, provide an urgent update, make a donation

1

2

3

4

5

ALWAYS THANK DONORS TO SHOW THE IMPACT OF EVERY DONATION

TIP Record a 15- to 30-second video of your executive director, nonprofitambassador, or event host thanking donors for giving and encouraging them to follow your organization on social media to stay up-to-date!

Remember... The #1 reason donors don’t make repeat donations is because they weren’t followed up with and don’t know where their donation went, so

always thank your donors and show them the good they made happen!

ENCOURAGE VOLUNTEERS TO CREATE THEIROWN VIDEOS FOR CROWDFUNDING PAGES

TIP Encourage individuals, teams, and corporate fundraisers to record 60- to 90-second videos before, during, and after campaigns to keep the giving momentum going and to provide campaign updates and results.

#5

LIVE

Now playing

Darius RamsfieldThis cause is amazing!!!How can I make a donation?

SET THE STAGE FOR Video SUCCESS

IMPORTANT VIDEO STATSFOR YOU TO KNOW

VIDEO BEST

PRACTICE #2

Provide simple instructions that show volunteer fundraisers how to promotetheir video and donation page on Facebook, Twitter, Instagram and other

social networks, and by text message and email.

Facebook Live is going to change the world. It’s the easiest way for nonprofits to create video content and instantly broadcast it to a worldwide

community of engaged supporters. Here’s how it works...

VIDEO BEST

PRACTICE #1

Don’t just leave your audience hanging—ask them to make a di�erence! Include a call-to-action slide in every video that tells

supporters how they can easily give to your cause.

VIDEO BEST

PRACTICE #3

VIDEO BEST

PRACTICE #4

VIDEO BEST

PRACTICE #5

CultivateMSP

Request a MsP | Cultivate CONsultatiON aNd take yOuR

Next steP tOwaRd fuNdRaisiNg suCCess

MsP | Cultivate provides direct mail, mobile and online fundraising solutions for a new generation of donors. to learn how yourorganization can start raising more money with less effort,call Chip at 203-594-7439, email cstine@mspdigital.com,

or visit mspcultivate.com today